Tumblr is: A. A blogging platform B. A social sharing site C. A community D. All of the above

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@amyvernon
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3. What is Tumblr?
A. A blogging platform
B. A social sharing site
C. A community
D. All of the above
Answer: D
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4. A Blogging Platform
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5. A Blogging Platform
• Fully customizable templates
• Posting type templates for
• Text
• Photos
• Quotes
• Links
• Chat/Dialogue
• Audio
• Video
• On-site mailing system
• No native commenting system, but compatible with
Disqus, etc
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6. A Social Sharing Site
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7. A Social Sharing Site
• You can:
• Love
• Reblog
• Follow
• Find content via Dashboard or tags
• Automatically share to FB/Twitter
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8. A Community
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9. A Community
• IRL meetups around
the world
• Community editors
help surface the
best content
• Fundraisers
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10. A Community
• Fox Searchlight set up a
Tumblr for people to submit
posters for the upcoming
“Ruby Sparks”
• Winners’ posters were
official posters
• 5 chosen by Tumblr community based on reblogs/notes
• 5 more whose designs “wowed” FSL
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11. All of the Above
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12. Fr’instance
• I Charts
– Often has guest
“Chartists in
Residence” run the blog.
– Regularly answers fan
questions.
– Encouraged contributions
for their book (which had a
forward by Tumblr founder
David Karp
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13. By the Numbers
• 82.8 million blogs
• 36.9 billion posts (67.2 million daily)
• 17.9 billion pageviews
• Available in 12 languages
• #10-ranked site in U.S., according to Quantcast
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14. Contact me
avernon@internetmedialabs.com
www.internetmedialabs.com
www.Facebook.com/AmyVernon
www.Facebook.com/InternetMediaLabs
www.Twitter.com/AmyVernon
www.Twitter.com/InternetLabs
http://j.mp/AmyVGplus
http://j.mp/IMLGplus
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