AMA Officer Info Session

AGENDA
Officer Culture
Officer Requirements
Our Departments
Positions Available
Officer Perks
Timeline

Officerculture
We are creative, curious, and definitely a little crazy.
Our love for marketing brought us all here and we’re
passionate about helping others explore their love
and path within marketing.
We work hard to build a stronger marketing
community and leverage our connections both at UT
and in Austin to provide experiences and opportunities
that bridge the gap between the classroom and the
real world.
We challenge ourselves to solve problems not only
uniquely and successfully, but remarkably. We believe
that everyone has the ability to kick ass in what they
do, and our culture strongly supports that.

OfficerRequirements
• Every Tuesday event is required from 5:00 - 7:30 PM
(Exceptions made for illnesses, interviews, and exams)
• Two transition meetings (beginning + end of term)
• Weekly departmental meetings (vary by
departments)
• One community service event
(Plus engaging with and supporting your fellow
officers)

THE
BUSINESS DEVELOPMENT
DEPARTMENT

THE
MEMBER EXPERIENCE
DEPARTMENT

Orgstructure
VP of
Communication
VP of Event
Management
VP of Business
Development
VP of Member
Experience
Agency Director
Graphic Design
Social Media
Creative Content
Technology
President
Corporate
Relations
Professional
Development
Community
Service
Finance
Operations
Competitive
Strategy
Membership
Member
Programs
Engagement
Account
Manager
Account
Manager
Account
Manager
Account
Manager

You’ve got an eye for design and a passion for
making things look pretty. You have a
fundamental knowledge of Adobe Photoshop or
Illustrator and are looking for ways to grow your
design skills and portfolio. This is your chance to
continue to develop our brand through eye-
catching and beautifully crafted designs.
• Create graphics for all Tuesday speaker events and
additional large scale events (1-2 per week)
• Potential to work across Events and Member
Experience departments to create data-driven targeted
graphics
Previous graphic design encouraged.
GRAPHIC
DESIGN
OFFICER
THE ROLE

Aspiring digital and social media marketing
superstar? You’re incredibly curious about what
makes social media successful and are looking to
get experience handling all aspects of social
media from planning the content to analyzing it.
This is your chance to be in charge of strategizing
and executing our social media and shape how
others view our organization and brand.
• Manage our content calendar by choosing which
content to post, creating captions, scheduling that
content, and analyzing its performance
• Run our paid Facebook Ad campaigns
• Opportunity to compile social media analytics reports,
run social media contests, and manage any live
platforms (Instagram stories, Facebook Live)
SOCIAL
MEDIA
OFFICER
THE ROLE

Telling stories and writing compelling content is
what you love. You’re interested in content in all
of its forms including blogs, photography,
videography, and more. This is your chance to
craft stories and lead our content committee.
You’re part storyteller, part creative, all content
marketer.
• Lead our 8-10 person Content Committee, curating
content like blogs, videos, pictures, and interactive
experiences for our brand
• Lead our long-form content initiatives (blog, member
spotlights, etc.)
• Manage our LinkedIn account to post blogs and
engage with speakers/members/alumni
Creative
content
OFFICER
THE ROLE

Calling all web designers, tech lovers, and user
experience enthusiasts! This is your chance to
manage a website, design a great online
experience, and map out how all our information
is presented online. You have basic WordPress
knowledge, want to build your tech skills, and
aren’t afraid of a challenge.
• Website design, maintenance, and reporting (using
Google Analytics)
• Post blogs from the creative content officer
• Strategize ways to increase web traffic and promote
our site
TECHNOLOGY
OFFICER THE ROLE

You truly love professional events and rule the
networking scene. As Corporate Relations Officer,
you’ll get the chance to leverage your
professional connections, as well as, the contacts
of others to organize company tours, coffee
chats, and other networking events.
• Plan, organize, and execute at least 3 company tours
• Opportunity to explore new types of networking events
(coffee chats, networking events, etc.)
• Plan and execute our AMA Alumni Night
Corporate
relations
OFFICER
THE ROLE

You understand the knowledge gap between the
classroom and the real world for marketing
majors. You see valuable skills missing from the
curriculum and you want to create events to give
students the chance to get hands-on experience
with the most in-demand topics.
• Plan and coordinate 3 professional workshops
(professional or student led) that give members hands
on experience with marketing
• Plan and coordinate 1 certificate program
Professional
development
OFFICER
THE ROLE

You see the value and opportunity in being
involved in the community and are excited to
continue AMA’s growing community service
efforts. You have ideas of how to bring our
unique marketing skill-set to the larger
community and are excited to bring a stronger
Philanthropic arm within AMA.
• Plan and coordinate 4 community service events
aimed at members’ interest and passions
• Strengthen Texas AMA’s connection to our community
by getting members involved and inspired to give back.
Community
service
OFFICER
THE ROLE

You’re excited about fostering personal and
professional connections within AMA and truly
want to get to know our members on a personal
level. As Member Programs Officer, you serve as
a catalyst for building relationships between
others and connecting members to memorable
experiences and opportunities.
• Organizing and running our mentorship program for
professional development
• Organizing and running our family program to foster
personal connections
Member
Programs
OFFICER
THE ROLE

Work hard, play hard! You’re a big believer in the
balance between professional and fun in an org
and are eager to start planning ways to maintain
this. You have cool, unique ideas for planning
socials around Austin and can’t wait to flaunt
your event-planning skills. You’re energized by
the personalities in our org and truly want to
connect members to exciting experiences.
• Coordinate at least 3 planned socials
• Cultivate officer culture with fun activities (officer
bingo, secret Santa, etc.)
• Plan at least 2 officer socials (dinners, field days, etc.)
Engagement
officer THE ROLE

Officerperks
We are a team of people who truly believe in
pushing each other to achieve greatness.
If you have a dream or an idea we want you to
make it happen and we’re here to help you along
the way.
Each position has a “marketing twang” that helps
you be more prepared for internships.
We are a team of people who truly believe in
laughing hard, nerding out, and becoming your + 1
(or + 20) to anything you got going on.

TIMELINE
Applications are available to download at
bit.ly/AMAappS18

TIMELINE
bit.ly/AMAappS18
Applications due | 11/21 6pm

TIMELINE
bit.ly/AMAappS18
Officer Interviews (if selected) | 11/28 – 11/30
(notified by Sunday 11/26 by 8pm)

TIMELINE
bit.ly/AMAappS18
Officer Decision Announced | 12/1

TIMELINE
bit.ly/AMAappS18
Officer Decision Announced | 12/1
Transition Meeting | 12/3
from 10am - 1pm

COME HANG OUT WITH US
CMO FRITO LAY EVENT
RSVP: http://bit.ly/fritolayrsvp
2 pm | GSB 5.154

AMA Officer Info Session

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AMA Officer Info Session