2. THE CONVENTIONS OF OUR POSTER COMPARED
TO REAL MEDIA CONVENTIONS
Within this presentation I will be comparing and
challenging the conventions of real media posters
within the British Social Realism genre with my
poster for my chosen film ‘Temporary Life’. I will be
looking at previously analysed posters and see if the
conventions are similar or dissimilar to the real
media products.

3. SKET Vs. TEMPORARY LIFE

5. COMPARING
TO SKET
POSTER:
As in the ‘SKET’
poster we decided
to place our reviews
for our film in the
top corner of our
poster. We used the
different size font
for the quote and a
smaller size font for
the source as does
The title of the film is the
the ‘SKET’ poster.
largest text on the poster
making it stand out on the Use of a tagline underneath the title
poster. We chose black as it of the film: like the ‘SKET’ trailer we
stood out the most on the decided to use a tagline
poster compared to other ‘SOMETIMES LIFE IS BETTER
colours. With the font being the ALONE’. This is a convention of a
biggest it shows a convention of real media text which we decided to
a British Realism film. use for our poster.

8. COMPARING
TO BULLET BOY
POSTER:
The dark clouds and foggy haze connotes a heavy weight on
the characters life. This is similar to Bullet Boy as the use of
lighting and colour connotes a specific meaning within a
film. The lighter shade around the characters shows the
relationship between the characters is something which is
inspirational and something to look forward to in their
bright future. This is a similar convention to the lighting of
Bullet Boy as they use a light shade to connote a
transformation in story.

10. COMPARING
TO BULLET BOY
POSTER:
The colours in our trailer are green, grey and white.
Green – natural urban environment which surrounds the characters
and adds to the realism of the poster.
Grey – mysterious environment which covers the cloudy sky adding a
dark background to the film.
– purity and a new start, this could connote the characters are
searching for new start or a friendship with a new person
This is similar to the poster of Bullet Boy as they use two contrasting
colours to develop a journey and then a prominent colour to add
diversity to the plot.

13. COMPARING
TO FISH TANK
POSTER:
The positioning of the
characters alongside
one another creates
enigmas: what is the
relationship between
them? Where will
their journey take
them? Is it love or
friendship? Like in
Unlike the Fish Tank poster we decided to not the Fish Tank poster
use the character as the largest image on the it creates enigmas for
poster. We decided to use more of the landscape the audience through
and urban setting to enhance the feeling of lost images.
and lonely. We decided to not see the characters
faces to enhance the mystery of the plot within
the poster.

15. COMPARING
TO FISH TANK
POSTER:
Landscape layout: we chose to design our poster with a landscape
layout. Similar to SKET and BULLET BOY the poster uses the same
layout but dissimilar to FISH TANK which uses a portrait layout.
This shows the variety of layout conventions within the British
Social Realism genre.