This article was published in Caribbean Business on Thursday, September 10, 2015. The original article was published online. This PDF is a copy of the online publication with some corrections noted by the agency. http://www.caribbeanbusinesspr.com/prnt_ed/raising-cleverness-to-a-new-level-11609.html

1. Raising cleverness to a new level
By : MARTHA DREYER DUPERRAY
martha@caribbeanbusinesspr.com; cbprdigital@gmail.com
Edition: September 10, 2015 | Volume: 43 | No: 35
Clever Media along with sister operation Clever
Labs, which are headed by young entrepreneur
Ana María Levis, realized substantial growth
during its first year, and this year, its third, is
expecting a 400% increase in income since the
companies began due to, among other things,
being very clever.
CB: With a name like Levis, I assume you
are from the banking family.
AML: Yes, I am David's daughter. But both because I felt we had enough bankers in the family and because it is
really not in me, I decided to take a different route. I am the youngest of five children, and my sister, María
Fernanda Levis, shares office space with me where she specializes in health and healthcare grants, as does my
brother-in-law Antonio Sosa Pascual, who deals in real estate and financial investing. My sister and I are the only
two from the same mother, which I guess is why we are different while the other three indeed are in banking.
CB: And just what is Clever Media and what makes it different from other similar companies?
AML: It is an agency specializing in marketing and advertising, which integrates marketing strategies designed to
empower business.
CB: It sounds to me like many other similar companies. Again, what is it that makes it different?
AML: We become familiar with a company's goals and work from there to provide all the tools—especially
marketing—to reach them. This also includes the financial side as well as brand development. People come to me
to ask how to grow their sales, and I have realized over time that many businesspeople simply don't understand
that marketing has to go hand in hand with the business itself.
CB: What sort of clients do you have?
AML: We started mainly with technology start-ups, and then United Security and Indemnity actually found me
through LinkedIn, giving credence to my belief in marketing. Another area involves a company called Preciso,
which is like an Airbnb for locales in that it rents out places in Puerto Rico, such as if you want to rent a park on a
175%
Surety
Spotery,
develops Integrated Marketing Strategies
designed to empower businesses to obtain their goals.

2. particular date for x amount of dollars. And they find it for you. Preciso also is a form of business software that
connects distributors, manufacturers and retailers, and for which we have done digital marketing to raise
awareness about the products.
CB: And how many of you are needed to do all this?
AML: Not very many, which makes it a good business due to relatively low expenses. I have four people in-house
and four who are under contract but this may change as I am looking to go into full overall marketing consulting
rather than just the digital as we have been doing. And I plan to start gathering the digital community together.
CB: And who is that?
AML: Everyone who thinks they know but don't. I plan to bring eight digital-marketing companies together
because I am continually seeing that everyone seems to lack a strategy. And there is a great need in areas such as
consumer goods and retail, including furniture, car companies, etc.
CB: And what's coming up?
AML: I just submitted a budget to a fast-food conglomerate, which is pending, as well as to a major security
company and another to a well-known architectural firm looking to increase its business in Florida and the
Dominican Republic. We are also in discussions with a commercial electrical provider that installs wiring from
scratch and then follows up with maintenance. So, as you can see, I manage a wide range of industries.
CB: Any thing else?
AML: Yes, I am starting to go after niche products, which at least marketing- wise, have been overlooked such as
pet products and high-end toy stores.
CB: And when do you see yourself reaching all your goals?
AML: In 10 years. I just returned from the Hive Global Leaders Program in San Francisco, a personal and
professional retreat that gathers leaders from around the globe who want to create a better world.
CB: What else?
AML: Something very important to me. In 10 years, I see me—and my business—as empowering women to be alive
and free. In neighboring markets such as the Dominican Republic, it is much worse than here. And through our ad
agency and other outlets, I will have the tools to empower women to own their own businesses.
CB: To what end?
AML: If we empower women, we will make a better Puerto Rico with more jobs, more financial stability and more

3. women playing a very strong role in terms of future generations. Mind you, I am not a feminist. You know, Norway
is the most gender-equal country in the world yet women are still the teachers and nurses, basically because they
are more people-oriented.
CB: Anything else and, by the way, I notice you have a large key tattooed on your left arm. Any
significance?
AML: To answer your prior question, in 10 years I will be the leading Puerto Rican company in terms of
entrepreneurial women. And as for the tattoo, it is to be a constant reminder that I hold the key to my happiness.
As you can see, there is lots of growth for us around. The only thing that will make it happen, though, is lots of
hard work, which I am fully prepared to do.