Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. From: Skornik, Charlotte
Sent: 15 March 2012 14:05
To: Skornik, Charlotte
Subject: Analytical Thinking 1 - March 2012
Analytical Thinking
Analytical Thinking 1 – A Newsletter from
March 2012
the UK Business Analytics Team
Introduction
Introduction
Number 2 on Gartner‟s list of strategic technology trends for this year is „Big Data, patterns and
analytics‟, and this is something that we‟re finding is being reflected across the business press, blogs
and articles in 2012. The Business Analytics team are keeping our eye firmly on what‟s hot in the
analytics space so that we remain best placed to provide the analytical insight to allow our clients
transform to digital. In this new fortnightly newsletter we are providing a taste for what is being said in
the world of Business Analytics over the last couple of weeks.
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Customer Analytics
Time for Customer Analytics Analytics & CRM
Customer Analytics Helps Accurist Engage Real Time Customer Intelligence
With Their Customers in Real This „Software Report‟ that
Time appeared in Monday‟s „CRM Buyer‟
Combining customer intelligence argues that The CRM business has
with a recently launched live matured beyond simply gathering
chat technology platform, is contact data to a more
providing watch specialist‟s sophisticated approach to
Accurist with a deeper insight understanding customer needs, business issues,
into customer behaviour. For opportunities and competitive threats. The article
example they are provided with describes how CRM software now provides
intelligence in real time on customers “personalized, real-time customer intelligence to sales
geographical location, which campaign or web and marketing professionals”.
site that the customer is visiting and search
terms being used as well as opening a new
advisory and independent sales channel. The
link below is a joint Accurist and vendor press
release about the new service.
See Article
See Article
Big Data
Big Data - What Is It? Big Data Sector Analysis

2. Marketing Speak or a Realistic Challenge Will Big Data Transform Your Industry
A blog on the website of an IT security According to McKinsey in
publication this week publishes the February 2012 the Finance
results of a survey underlining the lack and Information sectors
of understanding of what big data is and have the highest potential to
how to manage it. The article rejects the create value from big data in
concept that Big Data might be a new the near term future. In a
term or way of selling data-crunching technology and study plotting ease of capturing „big data‟ doing to
instead about new types of data and at its heart is against value to be realised these two sector dat
advanced data analytics. scored highly on both axis‟s suggesting that unde
they are best placed to make use of the data, re
growing capability. on th
See Article See Article
Miscellaneous
From OR to Business Analytics
Conference Review
The Institute for Operational Research and the Management Sciences (INFORMS) have
announced that its annual international conference will this year focus on the growth
of analytics, emphasising the growing importance of the topic. The list of speakers is
an impressive cross industry mix of leading companies, including technology giants
eBay and Google as well as practitioners showing the importance placed on analytics.
The conference will also feature an Executive Forum with more than 50 senior
executives discussing analytics at their organizations.
See Article
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Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this first edition of Analytical Thinking and hope that it has
provided you with a good insight into some of the value that is currently being realised through
Business Analytics solutions. If you would like to find out more about our services and propositions then
please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this
newsletter or if you have received it via a colleague and would like to subscribe then please contact
Charlotte Skornik. If you spot an article that is Business Analytics related then we'd like to know about
it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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3. This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.
Regards,
Charlotte Skornik
Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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