Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. From: Skornik, Charlotte
Sent: 12 April 2012 12:20
To: Skornik, Charlotte
Subject: Analytical Thinking 3 - April 2012
Analytical Thinking
Analytical Thinking 3 – A
Newsletter from the UK Business April 2012
Analytics Team
Introduction
Introduction
Welcome to the third edition of Analytical Thinking, a fortnightly newsletter from the
UK Business Analytics team providing snippets of insights from around the world on
what people are saying about our capability. Over the last fortnight, we have
observed articles related to one of our propositions with our Customer Analytics
Service offering – Social Media Analysis: “understanding the social traffic that
concerns your business”. Continuing our theme of Big Data, we have articles from the
UK, India and the US illustrating the importance of big data and the opportunity for
analytics on the back of it across the world.
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Customer Analytics – Social Media Analysis
If You "LIKE" Will You Social Media Analysis
Buy? and Digital Analytics
New Data on Social Media Best Day of The Week To
Exposure and Purchase Boost Social Brand
Behaviour Engagement
This article is It seems that,
dealing with a according to
specific question social media
focus by and digital
researchers on analytics,
how social media Sunday is
affects brand purchases, how prime time for fast moving
analytics is being used to consumer goods and telecoms
determine if consumers respond brands to get their message to
differently to direct and indirect hit the mark. This article is
exposures, how social media giving details about when
interacts with traditional forms of particular brands can expect
advertising, and what benefits higher levels of engagement
individual-level data have over with fans on social media
aggregate media spending data for platforms.
determining ad effectiveness is See article
encouraged, but creativity is
welcomed.

2. See article
Big Data
The Three Most Big data and Knowledge
Important Things You Management
Need To Know About Big
Big Data Has Big Implications
Data Right Now For Knowledge Management
According to this A goal of
article from the knowledge
„Institute for management
Ethics and over the years
Emerging has been the
Technologies‟ Big ability to
data is going to change the way integrate information from
organizations and individuals deal multiple perspectives to provide
with information and plan ahead, the insights required for valid
and with this in mind the three decision-making. In the past, the
most important things you need to cost of collecting and storing
know about Big Data at the limited the ability of enterprises
moment are: to obtain the comprehensive
- Data experts are organizing information needed to create a
and they want a revolution holistic picture. However,
automated collection of digital
- You‟re going to be asked to
information and cheap storage
opt-in to sharing your data a lot
has removed the barriers to
more
making data accessible. This
- The stuff you can predict is article from KM World discusses
amazing, the stuff you can‟t is how big data is driving analytical
frustrating goals and how organisations are
See article staffing up for Big Data.
See article

3. Big Data and Text The Importance of Big
Analytics Data
Connecting The Dots, Big Data Forecast to Have Big
Lucratively Impact On UK Economy
Text analytics, a This article
sub-set of data argues that
mining, gives according to
companies an research big
opportunity to milk data can add
large data troves to billions to UK
their advantage. economy and spur the creation
Whilst the explosion of new jobs. Big Data could
of data has meant that we have potentially add £216bn to the UK
access to all sorts of information, economy while adding 58,000
„big data‟ provides another new jobs by 2017, according to
opportunity: one that large the study referred to in this
companies and research article. The report reckons Big
organisations are investing hugely Data contributed £25.1bn to the
in. This article from India, argues UK economy in 2011, but as the
that the opportunity emerging use of analytics increases, that
from big data lies within analytics figure could rise to £40.7bn by
where sophisticated algorithms 2017. Add to that the rise in big
and technologies are used to data analytics adoption, from
make sense of these large data 34% of companies using it in
troves, specifically for text 2011 to 54% in 2017, and you
analytics where the recent have a cumulative benefit of
explosion in unstructured content, £216bn between those years.
over the past decade, has meant The 3 areas where Big Data is
that algorithms used to draw forecast to have an impact on
insights out of this data has to be the UK economy are: Business
more advanced, and more cutting- Creation, Efficiency and
edge. Innovation.
See article See article
Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this third edition of Analytical Thinking and
hope that it has provided you with a good insight into some of the value that is
currently being realised through Business Analytics solutions. If you would like to find
out more about our services and propositions then please contact Nigel Lewis or Jon
Chadwick. If you have any suggestions on how we can improve this newsletter or if
you have received it via a colleague and would like to subscribe then please contact
Charlotte Skornik. If you spot an article that is Business Analytics related then we'd
like to know about it, please submit it to Charlotte Skornik, and it may appear in the
next edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.

4. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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Regards,
Charlotte Skornik
Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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