A web search engine or Internet search engine is a software system that is designed to carry out an internet search.

1. Search
Building Smarter Search Indexes

2. Business Platform Success
We design, build, and manage business
platforms by leveraging DataStax,
Sitecore, Salesforce, Quickbooks and
other cloud software.

3. Agenda
• Overview – What is Search
• Define – Dumb vs. Smart Indexes
• Patterns: Ingestion & Retrieval
• Technologies: What’s Available?
• Questions & Answers

4. Search – Information Retrieval
Document Retrieval
● Google Search
● Amazon Search
● LinkedIN Search
● *CMS Search
● *Portal Search
● *CRM Search
● * Search
Document Routing
● Google Alerts
● Amazon’s Recommendations
● Netflix Recommendations
● LinkedIN Recommendations

5. Usual “Search” / Consumer Apps
• Interface - Frontend Layer (UI) is Deployed as Static Files from CDN
• Software - Business Logic (API) is Deployed as Stateless Services
• Database - Persistent information (Data) is any of SQL/NoSQL/Graph/Index/*
• Systems - Different Applications (Systems) are hosted in private/public/* clouds

6. Define – Smart vs. Dumb Index?
“Dumb” Index
● No “Index” (SQL/NoSQL)
● Keyword matching
● Term / phrase matching
● Basic highlighting
● No Annotation
“Smart” Index
● Meta Data
● Named Entity Extraction
● Concepts / Keywords
● “Likeness” / Clustering

7. Post
● Title
● Content
● Author
● Date
● Tags
● Categories
● Link
SmartPost
● Title
● Content_Raw
● Content_HTML
● Content_Readable
● Author_Name
● Author_Email
● Date
● Tags_User
● Tags_Alchemy
● Tags_OpenCalais
● Categories
● Link
● Link_Thumbnail_Image
Example – Smart vs. Dumb Index Item

8. Stage
Index
API
Patterns : Ingestion and Retrieval

9. Elastic Search Connector Apache Solr Connector
Technologies : What’s Available Now?