You’ve heard a lot about social networking, but how can it be put to work to help advance your career? LinkedIn, Facebook and Twitter are all excellent ways to position yourself and your own personal brand, reaching people you know and people who you want to know with your information. In this presentation we discuss each of these (and other) sites and how best to leverage each of them to network and build your brand. We discuss industry trends, best practices and personal examples of how each of these sites has helped AndMore and its clients. To learn more about what AndMore can do for you, please contact us at info@andmorecommunications.com

1. Leveraging Social Media to Advance Your Career Rutgers University
By The AndMore Partners December 13, 2010
Leveraging Social Media to
Advance Your Career
by The AndMore Partners
Professional Science Master’s Program
December 13, 2010
Overview
1. Introduction: The power of
networking
2. Review of the social media landscape
3. Career success stories
4. Best practices
5. What’s next in social networking?
What s
6. Q&A
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The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. All
rights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval system
or transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) without
the prior consent of the copyright owners. 1

2. Leveraging Social Media to Advance Your Career Rutgers University
By The AndMore Partners December 13, 2010
Your Speakers
Ann Andrews Morris
Principal, AndMore Communications, LLC
• Award-winning global communications executive
gg
with more than 20 years of experience in national
news media, international public relations, and
corporate communications.
• AndMore Communications, is a Washington,
D.C.-based firm that provides clients with
expertise in strategic communications, social
media, branding, media relations, and crisis
communications.
• Ms. M i l h
M Morris also has worked at ABC N
k d t News, U S
U.S.
News and World Report, Share Our Strength, The
American Red Cross, Ogilvy Public Relations,
Global Rights and United Way of America.
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Your Speakers
Robert J. Morris
Principal, AndMore Associates, LLC
• Global business development and consulting firm
in Washington, D.C. Focus on the nexus of
agriculture, energy, and the environment and
commercialization and transition of new scientific
and technological innovations.
• Immediate past president of The Sulphur Institute,
a multinational industry association including
Fortune 500, energy, natural resource, fertilizer,
and logistics companies to promote sulphur for
investment and commercial development in global
agricultural and industrial markets.
• B.S. in plant science from Cook College, Rutgers
University and an M.S. in agronomy from
Pennsylvania State University
• Multiple board appointments and member of
professional societies
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The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. All
rights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval system
or transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) without
the prior consent of the copyright owners. 2

3. Leveraging Social Media to Advance Your Career Rutgers University
By The AndMore Partners December 13, 2010
The Power of Networking
• Essential in your all aspects of professional
development
“Your power is almost directly proportional to the thickness
of your Rolodex, and th ti
f R l d d the time you spend maintaining it
d i t i i it.
Put bluntly the most potent people I've known have been
the best networkers -- they "know everybody from
everywhere" and have just been out to lunch with most of
them.”
--Tom Peters
• How you do it determines its success
“Networking is not about hunting. It is about farming. It’s
g g g
about cultivating relationships. Don’t engage in
‘premature solicitation’. You’ll be a better networker if you
remember that.”
--Dr. Ivan Misner
5
Corporate Social Media Trends
In a recent study of the 100 largest global companies
in the Fortune 500, 79% use Twitter, Facebook,
YouTube or corporate blogs to communicate with
customers and other stakeholders.
Source: Burson Marsteller
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The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. All
rights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval system
or transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) without
the prior consent of the copyright owners. 3

4. Leveraging Social Media to Advance Your Career Rutgers University
By The AndMore Partners December 13, 2010
Corporate Social Media Trends
• Social networks like Twitter and
Facebook are mostly West oriented;
West-oriented;
Asia-Pacific companies don’t use them
as much, instead preferring corporate
blogs
• When they do use Twitter or Facebook,
it’s usually to engage consumers in
Europe and North America
Source: Burson Marsteller
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Internet Trends in India
• 1.2 billion people
• 52 million active Internet
users in 2009 (15% middle
class)
• 20 million Indians use the
Internet daily
• 68.5% of Internet users visit
social networking sites
• 96% of IT companies in India
ban social media at work
• India is currently the fastest-
growing country to use
LinkedIn, with around 3
million total users
• Fastest cell phone growth
world
Sources: The India Business Blog and Penn-Olson.com
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The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. All
rights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval system
or transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) without
the prior consent of the copyright owners. 4

5. Leveraging Social Media to Advance Your Career Rutgers University
By The AndMore Partners December 13, 2010
Internet Trends in the U.S.
• Americans spend nearly a quarter of their
time online on social networking sites and
g
blogs
• This is up from 15.8% just a year ago (a 43%
increase)
• The research revealed that Americans spend
a third of their online time (36%)
communicating and networking across social
networks, blogs, personal email and instant
messaging.
Source: The Nielsen Company, August 2010
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Primary Networks
• LinkedIn: Primarily professional, career-
building, dynamic Rolodex, virtual resume
• Facebook: Mostly personal, tread carefully
not to mix business and pleasure. Keep
your act clean
• Twitter: Micro-blog, quick, topical
• YouTube: Good for professional video
p
presentation, even video resumes
,
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The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. All
rights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval system
or transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) without
the prior consent of the copyright owners. 5

6. Leveraging Social Media to Advance Your Career Rutgers University
By The AndMore Partners December 13, 2010
Words of Wisdom
“There’s no need to re-create everything
from scratch … Look at some of the early
adopters, see what they’ve done and see if it
makes sense for your organization. And then
think about what you need to do to
customize it.”
– Dave Fletcher, Utah chief technology officer
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The AndMore Partners
These are a few sample slides from
research and presentation delivered at
Rutgers University in December 2010.
If you would like to learn more about
what The AndMore Partners can bring to
your team, please contact us at:
info@andmorecommunications.com
www.andmorecommunications.com www.linkedin.com/in/rjmorrisdc
The copyright of this document is vested in AndMore Communications, LLC and AndMore Associates, LLC. All
rights reserved. Neither the whole nor any part of this document may be reproduced, stored in any retrieval system
or transmitted in any form or by any means (electronic, mechanical, reprographic, recording or otherwise) without
the prior consent of the copyright owners. 6