And Ozbay, Ph.D.

San Francisco Bay Area United States

Senior Data Scientist - Global CRM

Technology / Software / Internet

Customer Insights & Analytics: * Managed a team of geographically distributed data scientists, supporting eBay’s global CRM function. Spearheaded targeting improvements that led to $90M/year incremental revenue. * Developed and implemented an uplift model for customer relationship marketing campaigns using a modified version of decision trees (patent pending). The method led to a 150% increase in incremental conversions over existing segmentation / targeting approaches (actual A/B test results). * Built a recommendation engine (loosely based on collaborative filtering), which is currently used exclusively to customize content for 7M to 10M users / week with significant revenue improvem...