Journalism in the world of social networks

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Sherbeam Wright Journalism in the world of Social Networks A nda C ommunications

Journalism yesterday ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Journalism in Context of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Convergence ,[object Object],[object Object],[object Object]

5 Key Actions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Journalists ,[object Object],[object Object],Rachel Maddow Show, MSNBC

2. Identify Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q: Who do you want to reach? By targeting the ‘general population’ you may miss a sizable audience.

Audiences ,[object Object],Internet = conglomeration of niches

3. Follow the Leader ,[object Object],[object Object],[object Object],[object Object],[object Object]

Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“… a mash-up of politics, pop-culture, social media, music and the arts, informed by Derrick’s experiences and travels across the globe.”

[object Object],[object Object],[object Object],4. Think Beyond the Byline Remember - Social media tools are a means to an end!

Tools for Extending Your Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. …It’s About Connecting ,[object Object],[object Object],[object Object],[object Object],[object Object],You’ll find more interesting story ideas, increase your ability to reach out and build an audience when you share great content and provide room to connect.

For more information or to consult with AndaCommunications contact Sherbeam@AndaCommunications.com A nda C ommunications Contact Us!

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