Get the most recent version of the report: http://prioridata.com/appmarket-reports/ Key Questions Addressed How large is the global market for mobile apps in terms of apps, publishers, and downloads? How do the markets for Android and iOS compare across different countries in terms of size and growth? How large are the various app markets and which countries are growing most quickly? Which categories comprise the global app ecosystem and which are the most popular? How do the individual categories monetize? What is the price distribution for pay-per-download apps across categories? What is the revenue distribution for pay-per-download apps across categories (excludes in-app purchase revenue)? What is the user star ratings distribution for apps across categories? What are the top new app titles and publishers on a global basis by downloads? What are the top all-time titles and publishers on a global basis by downloads?

1. .
GLOBAL
INSIGHTS
REPORT
Android Platform (Google Play Store)
Data Collection 11 Sep. - 8 Oct.
September 2013
www.prioridata.com

2. .
TABLE OF CONTENTS
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
3
THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Global Snapshot . . . . . . . . . .
Comparative Country Information
Country Growth Comparison . . .
Platform Comparison by Country .
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. 7
. 8
. 10
. 11
THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
App Market Composition by Category
App Market Saturation by Category .
Category Monetization . . . . . . . .
Paid App Price Distribution . . . . . .
Paid App Revenue By Category . . .
Paid App Revenue Distribution . . . .
App Store Rating Distribution . . . . .
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13
14
15
17
19
21
23
KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Top NEW Free App Titles . . . . . . . . . . . . .
Top NEW Paid App Titles . . . . . . . . . . . . .
Top Publishers of NEW Free & Paid Apps . . . .
Top Free App Titles - IN-MONTH . . . . . . . . .
Top Paid App Titles - IN-MONTH . . . . . . . . .
Top Publishers of Free & Paid Apps - IN-MONTH
Top Free App Titles - ALL-TIME . . . . . . . . . .
Top Paid App Titles - ALL-TIME . . . . . . . . . .
Top Publishers of Free & Paid Apps - ALL-TIME .
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26
27
28
29
30
31
32
33
35
APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

3. .
INTRODUCTION
Welcome to Priori!
Thank you for purchasing our report! We hope
it helps you make better decisions in the mobile
app economy.
This report, the Global Insights Report, provides a comprehensive view of app activity at the
global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global
market and its component countries and categories. It also provides information on the top
apps and publishers over the reporting period.
This report is based on data collected directly
from the app stores, and is supplemented
by download estimates and app classifications
which are generated through Priori’s proprietary
technologies. Please see the Methodology page
in the Appendix of this report for further detail on
our approach.
We are committed to bringing transparency to
the app market through data. If you have questions about this report or would like to inquire
about our data capabilities please contact us at
reports@prioridata.com.
Priori Data GmbH
Berlin

4. .
EXECUTIVE SUMMARY
• This report focuses primarily on the size and composition of the global market for Android apps.
This includes 24 countries and 30 application categories. Note that for Android we only track
apps in the Google Play store, which is not supported by all Android devices or markets.
• As of September 2013, there are 1,001,204 apps in the Google Play store, 79% of which are free
and 21% of which are paid. 5.2% of all apps have in-app purchase. Compared to August 2013,
the number of free apps available for download in the app store increased by 2.2% while the
number of paid apps available for download increased by 1.4%. 27,141 apps were deleted from
the app store during September 2013.
• Out of the total number of apps detected, 21.6% were released within the last three months and
13.9% are gaming applications.
• Associated with all apps in the Google Play Store are 269,803 publishers, 16.5% of which publish
games. The average number of apps per publisher is 3.7.
• In September 2013, we estimate that there were around around 3.7 billion downloads of Android applications. Of these, 99.7% of downloads were accounted for by apps that are free to
download, 21.9% by new apps and 34.8% by gaming apps.
• In September 2013, 21 out of 25 countries we track experienced a decline in in-month downloads
versus the prior month. At the global level, in-month downloads decreased by -8.5%. The United
States was the country with the highest number of Android downloads in September 2013. In
terms of month-over-month download growth, Portugal was the fastest growing on the Android
platform.
• Across the countries where we maintain information on both iOS and Android, 17 out of 23
countries experienced more in-month downloads of Android apps versus iOS apps in September
2013. In terms of Android versus iOS downloads for September 2013 Spain showed the largest
disparity while Sweden showed the smallest disparity.
• In terms of Android in-month downloads, the United States was the leader among the countries
in our database, with a 31.2% share of September 2013 downloads. The next largest country,
South Korea, had a share of 7.8%.
• Tools was the leader among the native categories, with 423,258,934 downloads in September
2013, followed by Arcade Games and Casual Games, with 395,634,917 and 379,247,063, respectively.
• The fastest growing category was Finance, with a 12.5% growth in month-over-month downloads
in September 2013.

5. .
EXECUTIVE SUMMARY (CONTINUED)
• We compare the number of apps to the number of downloads as a proxy for market saturation
at the category level. Business apps have the highest app-to-download ratio at 2.49 apps per
thousand downloads. Racing Games apps have the lowest app-to-download ratio, at 0.03 apps
per thousand downloads.
• In September 2013 the Shopping category had the highest proportion of free-to-paid apps.
Among free apps, the Card Games category was the most likely to contain in-app purchase
while among the paid apps the Arcade Games category had the highest proportion of apps with
in-app purchase.
• Among the pay-per-download apps, Medical apps tend to be the most expensive, with an average price of $7.68, while apps belonging to the Personalization category tend to be the least
expensive, with an average price of $1.62.
• Among the pay-per-download apps, the highest grossing category in September 2013 was Arcade Games, with in-month revenues of $7,442,804 (excluding revenues from in-app purchases).
The lowest grossing category was Comics.
• At the app level, the Racing Games category tends to have the highest in-month revenues from
paid downloads, with category average revenues of $6,613 (excluding revenues from in-app
purchases). Conversely, the Comics category tends to have the lowest in-month revenues for
pay-per-download apps, with category average revenues of only $343.
• Books and Reference app users tend to be the most satisfied while Arcade Games app users
tend to be the least satisfied, with average Android app store ratings of 4.3 stars and 4.0 stars,
respectively.
• Among free apps released within the last three months, Rovio Mobile Ltd.'s Angry Birds Star
Wars II Free tops the list, with 7,745,000 downloads in September 2013 and an average app
store rating of 4.7 stars, followed by Kakao Corp.'s KakaoGroup and CanadaDroid's Star Chef.
Apps on this list are ranked based on their in-month downloads.
• Among paid apps released within the last three months, Gameloft's Asphalt 8: Airborne tops
the list, garnering the highest number of in-month downloads among its peers with 178,000
downloads in September 2013 and an average app store rating of 4.3 stars. Rovio Mobile Ltd.'s
Angry Birds Star Wars II and Limbic's Zombie Gunship take second and third place, respectively.
• When we consider all free apps regardless of release date ranked in terms of in-month downloads, Google Inc.'s YouTube tops the list with 49,516,000 downloads in September 2013 and
an average app store rating of 4.0. Google Inc.'s Google Search and Google Inc.'s Gmail take
second and third place in terms of their in-month download numbers, respectively.

6. .
EXECUTIVE SUMMARY (CONTINUED)
• When we consider all paid apps regardless of release date ranked in terms of in-month downloads, SwiftKey's SwiftKey Keyboard tops the list with 374,000 downloads in September 2013
and an average app store rating of 4.7. Gameloft's Asphalt 8: Airborne and Rovio Mobile Ltd.'s
Angry Birds Star Wars II take second and third place in terms of their in-month download numbers, respectively.
• When we consider all free apps regardless of release date ranked in terms of all-time downloads,
Google Inc.'s YouTube tops list with 621,666,000 all-time downloads and an average app store
rating of 4.0, while Google Inc.'s Gmail and Google Inc.'s Maps have the second and third highest
all-time download numbers, respectively.
• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,
SwiftKey's SwiftKey Keyboard garnered the most all-time downloads among the paid apps, with
5,067,000 all-time downloads as of September 2013, followed by OMGPOP's Draw Something
and androidslide's Camera ZOOM FX.

7. .
THE
BIG
PICTURE
The following pages provide a high-level overview of the global
mobile apps market. We look at key market statistics and examine how they vary across countries and platforms.
www.prioridata.com

8. Global Snapshot
.
How large is the Android market for mobile apps?
The figures below provide a general picture of the global Android mobile apps market, including key
statistics and recent changes in market size. All statistics are given at the global level.
Global Android Mobile Apps - Basic Market Composition
Apps
Statistic
September 2013
August 2013
Change
% Change
Number of Free Apps
795,932
778,518
+ 17,414
+ 2.2%
Number of Paid Apps
205,272
202,394
+ 2,878
+ 1.4%
Total (Free + Paid) Number of Apps
1,001,204
980,912
+ 20,292
+ 2.1%
Of Which Are New
21.6%
21.5%
+ 10 bps
Of Which Are Games
13.9%
13.9%
+ 0 bps
Of Which Have In-App Purchase
5.2%
5.0%
+ 20 bps
27,141
29,574
- 2,433
- 8.2%
Statistic
September 2013
August 2013
Change
% Change
Number of App Publishers
269,803
261,104
+ 8,699
+ 3.3%
16.5%
16.6%
- 10 bps
Average Apps Per Publisher
3.7
3.8
- 0.1
- 2.6%
Average In-Month Downloads Per Publisher
13,574
15,328
- 1,754
- 11.4%
Statistic
September 2013
August 2013
Change
% Change
Estimated Free Downloads
3,653,143,727
3,991,791,515
- 338,647,788
- 8.5%
Estimated Paid Downloads
9,246,455
10,359,115
- 1,112,660
- 10.7%
Total (Free + Paid) Estimated Downloads
3,662,390,182
4,002,150,630
- 339,760,448
- 8.5%
Of New Apps
21.9%
21.6%
+ 30 bps
Of Gaming Apps
34.8%
35.0%
- 20 bps
Of Apps with In-App Purchase
28.0%
27.8%
+ 20 bps
3,658
4,080
- 422
- 10.3%
Statistic
September 2013
August 2013
Change
% Change
Estimated In-Month Revenue from Paid Downloads
$32,197,866
$36,519,681
- $4,321,815
- 11.8%
Number of Apps Deleted In Month
Publishers
Of Which Publish Games
Downloads
Average In-Month Downloads Per App
Revenue
Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.
7/ 39

9. Comparative Country Information
.
How is the global mobile apps market comprised by country?
While the Google Play store is “global” in nature, Priori estimates individual country downloads, allowing us to compare performance across countries.
In September 2013, the top ranked country in terms of downloads was the United States which also
held this position in the previous month.
Downloads By Country - Android
% of In-Month Downloads
Country Rank
(September
2013)
Country Rank
(August 2013)
1
1
2
Country
Download Share
(September 2013)
Download Share
(August 2013)
United States
31.2%
32.1%
4
South Korea
7.8%
7.1%
3
5
Russia
7.4%
7.0%
4
3
Spain
7.2%
7.3%
5
2
United Kingdom
7.0%
7.3%
6
8
Brazil
4.7%
4.2%
7
6
Germany
4.4%
4.7%
8
7
Japan
4.3%
4.6%
9
9
Taiwan
3.3%
3.4%
10
10
Italy
2.9%
2.9%
11
11
France
2.8%
2.7%
12
12
Australia
1.4%
1.4%
13
13
Poland
1.3%
1.3%
14
14
China
1.1%
1.1%
15
15
Netherlands
1.1%
1.1%
16
16
Canada
0.9%
0.9%
17
20
Portugal
0.7%
0.5%
18
17
Hungary
0.6%
0.6%
19
19
Austria
0.6%
0.5%
20
18
Sweden
0.6%
0.6%
8/ 39

10. Comparative Country Information
.
How is the global mobile apps market comprised by country? (continued)
Mobile App Market Size By Country - Android (continued)
% of In-Month Downloads
Country Rank
(September
2013)
Country Rank
(August 2013)
Country
Download Share
(September 2013)
Download Share
(August 2013)
21
21
Czech Republic
0.4%
0.4%
22
22
Switzerland
0.3%
0.3%
23
23
Denmark
0.3%
0.3%
24
24
Finland
0.3%
0.3%
25
25
Norway
0.2%
0.2%
All Other
7.1%
7.1%
9/ 39

11. Country Growth Comparison
.
How are the individual countries growing?
The following graph displays the growth of the mobile apps market in countries across the globe, in
terms of app downloads. For each country, the percentage growth over the last month is shown.
As shown below, 21 out of 25 countries we track experienced a decline in in-month downloads in
September 2013. At the global level, in-month downloads decreased by -8.5%.
Growth of Android Mobile Apps Market in Countries Across the Globe
Growth in In-Month Downloads from Previous Month
Portugal
17.9%
Austria
6.6%
Brazil
1.8%
South Korea
0.7%
Canada
−1.2%
Russia
−3.9%
Hungary
−5.3%
Finland
−6.6%
France
−6.7%
China
−7.3%
Italy
−7.5%
Denmark
−8.1%
Netherlands
−8.9%
Spain
−9.0%
Norway
−9.2%
Australia
−9.5%
Poland
−10.2%
Czech Republic
−10.4%
Switzerland
−10.7%
Sweden
−10.8%
United States
−10.8%
Taiwan
−12.1%
United Kingdom
−12.4%
Japan
−13.7%
Germany
−14.3%
GLOBAL
−8.5%
−10%
0%
10%
20%
30%
10/ 39

12. Platform Comparison by Country
.
How does the size of the global mobile apps market vary
by platform?
The following table shows how the size of the mobile app market varies by platform in countries across
the globe. Market size in a given country is measured using total in-month app downloads across all
app categories. Two platforms are considered -- Android and iOS.
While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable
to illustrate a basic comparison between the two. 17 out of 23 countries experienced more in-month
downloads of Android apps versus iOS apps in September 2013. The country with the highest number
of Android downloads in September 2013 is The United States.
2 out of 23 countries experienced higher month-over-month download growth on the Android platform
versus on iOS. Portugal was the fastest growing on the Android platform while Spain showed the largest
disparity in September 2013 Android vs. iOS downloads.
Android vs. iOS in Terms of App Downloads
August 2013 and September 2013 Downloads by Country
Android
Downloads
(September
2013)
Android
Downloads
(August 2013)
Change in
Android
Downloads (%)
iOS Downloads
(September
2013)
iOS Downloads
(August 2013)
Change in iOS
Downloads (%)
United States
1,144,221,438
1,283,449,771
-10.8%
469,478,031
432,974,568
8.4%
South Korea
285,936,139
283,929,922
0.7%
54,646,725
48,977,787
11.6%
Russia
270,110,547
281,157,206
-3.9%
79,889,151
63,410,796
26.0%
Country
Spain
265,322,738
291,691,267
-9.0%
31,347,685
28,784,015
8.9%
United Kingdom
257,399,995
293,752,461
-12.4%
87,709,454
82,763,739
6.0%
Brazil
172,648,582
169,527,709
1.8%
36,379,743
31,224,648
16.5%
Germany
162,218,307
189,379,559
-14.3%
54,973,525
45,140,450
21.8%
Japan
157,769,151
182,800,789
-13.7%
190,382,969
169,691,803
12.2%
Italy
105,780,528
114,397,586
-7.5%
46,387,044
42,851,263
8.3%
France
102,243,294
109,593,710
-6.7%
52,147,668
49,287,958
5.8%
Australia
51,179,014
56,566,419
-9.5%
40,811,217
36,028,238
13.3%
Poland
48,111,174
53,588,840
-10.2%
6,272,221
5,055,004
24.1%
China
39,687,893
42,808,899
-7.3%
510,416,120
582,275,997
-12.3%
Netherlands
38,840,266
42,654,925
-8.9%
28,663,153
26,594,000
7.8%
Canada
34,202,248
34,615,749
-1.2%
46,388,411
44,857,682
3.4%
Portugal
24,735,651
20,977,730
17.9%
5,976,414
5,271,345
13.4%
Hungary
22,619,225
23,881,538
-5.3%
3,413,885
2,704,235
26.2%
Austria
22,468,931
21,077,922
6.6%
8,687,579
7,542,861
15.2%
Sweden
21,261,076
23,843,757
-10.8%
18,277,998
15,807,754
15.6%
Switzerland
11,339,531
12,695,692
-10.7%
14,827,343
15,697,766
-5.5%
Denmark
11,131,457
12,114,974
-8.1%
13,623,374
12,020,658
13.3%
Finland
10,912,392
11,682,356
-6.6%
5,389,856
4,630,120
16.4%
Norway
7,312,863
8,052,584
-9.2%
10,661,289
8,407,945
26.8%
11/ 39

13. .
THE
INDEPTH
LOOK
The following pages break down the global app market into its
component categories to provide a closer look at what drives
activity.
www.prioridata.com

14. App Market Composition by Category
.
Which categories comprise the global app market?
The table below displays the categories comprising the global app market, ranked in terms of current
month downloads.
The largest category is Tools, with 423,258,934 downloads in September 2013. The Tools category
also held the 1st place position in the prior month. The fastest growing category is Finance, with a
12.5% growth in month-over-month downloads. Libraries and Demo experienced the largest monthover-month decline, at -27.7%.
Global App Market Composition - Android
Category Information
Category Rank
(September
2013)
Category Rank
(August 2013)
1
1
2
Category
Apps
Change in
Apps
Publishers
Change in
Publishers
Downloads
Change in
Downloads
Tools
69,495
1.4%
37,389
2.4%
423,258,934
-16.6%
2
Arcade Games
33,312
1.8%
15,037
2.1%
395,634,917
-8.2%
3
3
Casual Games
34,240
1.1%
13,936
1.7%
379,247,063
-7.9%
4
5
Entertainment
86,818
-0.6%
32,396
1.6%
270,354,664
-6.1%
5
4
Communication
23,611
8.0%
13,901
2.9%
249,339,493
-16.7%
6
6
Brain Games
52,094
2.5%
20,121
2.4%
226,190,830
-9.2%
7
8
Music and Audio
43,552
0.3%
12,067
3.8%
168,117,144
-5.1%
8
9
Personalization
73,495
-3.7%
9,158
-0.4%
166,098,120
-2.7%
9
7
Media and Video
22,061
2.8%
8,907
2.5%
152,207,116
-14.8%
10
11
Social
24,511
2.7%
16,289
3.4%
151,864,710
-6.0%
11
10
Racing Games
3,993
1.1%
1,716
2.1%
141,169,845
-13.7%
12
12
Photography
13,022
-2.7%
5,863
1.5%
125,737,694
-4.3%
13
13
Productivity
28,358
3.5%
17,872
3.8%
125,195,696
3.9%
14
16
Books and Reference
65,076
1.3%
12,888
3.4%
88,392,919
7.9%
15
14
Lifestyle
70,735
2.7%
29,495
3.3%
87,391,292
-3.0%
16
15
Sports Games
6,055
0.0%
2,909
2.3%
79,228,903
-7.9%
17
17
Travel and Local
49,182
4.0%
18,861
3.3%
69,174,694
-4.0%
18
18
Education
70,539
4.3%
25,076
4.6%
58,953,950
-1.0%
19
19
Card Games
9,588
3.1%
4,071
3.3%
54,515,758
-6.5%
20
20
News and Magazines
28,934
4.0%
13,530
3.8%
38,960,314
-1.8%
21
23
Shopping
18,218
4.8%
10,745
4.0%
35,623,787
2.3%
22
21
Health and Fitness
27,071
3.5%
13,701
3.7%
32,442,010
-10.4%
23
22
Sports
29,194
3.9%
12,555
3.7%
31,369,105
-10.7%
24
24
Finance
22,572
3.8%
13,963
3.0%
28,847,715
12.5%
25
26
Business
51,859
5.1%
25,118
5.0%
20,816,505
-0.1%
26
25
Weather
4,129
1.0%
2,524
3.1%
20,488,226
-9.4%
27
27
Transportation
13,278
3.7%
8,567
3.6%
17,741,490
-10.5%
28
28
Comics
8,055
3.3%
2,358
4.1%
10,913,324
-14.9%
29
29
Libraries and Demo
4,789
3.5%
2,629
2.3%
7,345,305
-27.7%
30
30
Medical
13,368
4.4%
6,355
5.3%
5,768,659
-11.0%
13/ 39

15. App Market Saturation by Category
.
What is the level of market saturation by category?
In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market.
The category with the highest app-to-download ratio is Business. The category with the lowest appto-download ratio is Racing Games.
Global App Market Composition - Android
Apps Per Thousand Downloads
Business
2.49
Medical
2.32
Education
1.20
Sports
0.93
Health and Fitness
0.83
Lifestyle
0.81
Finance
0.78
Transportation
0.75
News and Magazines
0.74
Comics
0.74
Books and Reference
0.74
Travel and Local
0.71
Libraries and Demo
0.65
Shopping
0.51
Personalization
0.44
Entertainment
0.32
Music and Audio
0.26
Brain Games
0.23
Productivity
0.23
Weather
0.20
Card Games
0.18
Tools
0.16
Social
0.16
Media and Video
0.14
Photography
0.10
Communication
0.09
Casual Games
0.09
Arcade Games
0.08
Sports Games
0.08
Racing Games
0.03
0
1
2
14/ 39

16. Category Monetization
.
How do the different categories monetize?
The following figures show how different monetization methods are utilized by the various categories.
Figures in parentheses denote the prior month values. Note that the apps counted below only include
apps which have been downloaded in the past month. The category with the highest proportion of free
versus paid apps is Shopping. Among free apps, the category most likely to contain in-app purchase is
Card Games. Among paid apps, the category most likely to contain in-app purchase is Arcade Games.
App Category Monetization - Android
% of Apps Using the Following Monetization Methods
Category Name
Apps
Free
Free w/ In-App
Purchase
Paid
Paid w/ In-App
Purchase
Entertainment
33,202
93% (93%)
4% (4%)
3% (4%)
0% (0%)
Personalization
27,455
81% (83%)
5% (4%)
14% (13%)
0% (0%)
Tools
24,810
87% (87%)
4% (3%)
9% (9%)
0% (0%)
Lifestyle
19,691
92% (92%)
4% (4%)
4% (4%)
0% (0%)
Education
19,557
82% (82%)
9% (9%)
8% (8%)
0% (1%)
Brain Games
19,497
80% (81%)
14% (13%)
6% (6%)
1% (1%)
Books and Reference
18,135
88% (88%)
6% (5%)
6% (6%)
1% (0%)
Arcade Games
16,644
73% (73%)
19% (18%)
7% (7%)
2% (2%)
Casual Games
16,350
79% (80%)
16% (15%)
5% (5%)
1% (1%)
Music and Audio
15,746
91% (91%)
4% (3%)
5% (5%)
0% (0%)
Travel and Local
10,461
86% (87%)
5% (5%)
8% (7%)
1% (1%)
News and Magazines
9,967
91% (90%)
8% (8%)
1% (1%)
0% (0%)
Media and Video
9,702
93% (93%)
3% (3%)
4% (4%)
0% (0%)
Communication
9,199
88% (87%)
5% (6%)
6% (7%)
0% (0%)
Productivity
9,102
82% (82%)
6% (5%)
12% (12%)
1% (1%)
Sports
8,792
89% (88%)
5% (5%)
6% (7%)
0% (0%)
Business
8,446
92% (93%)
3% (3%)
4% (4%)
0% (0%)
Social
8,179
89% (89%)
8% (7%)
3% (3%)
0% (0%)
Finance
7,549
94% (93%)
2% (2%)
4% (4%)
0% (0%)
Health and Fitness
7,425
86% (86%)
5% (5%)
8% (9%)
1% (0%)
Photography
5,729
85% (87%)
7% (6%)
7% (6%)
0% (0%)
Shopping
5,113
97% (97%)
1% (1%)
1% (2%)
0% (0%)
Transportation
4,821
90% (90%)
4% (4%)
6% (6%)
0% (0%)
Card Games
4,641
69% (69%)
24% (23%)
6% (6%)
1% (1%)
Sports Games
3,146
77% (79%)
16% (15%)
5% (5%)
1% (1%)
15/ 39

17. Category Monetization
.
How do the different categories monetize? (continued)
App Category Monetization - Android (continued)
% of Apps Using the Following Monetization Methods
Category Name
Apps
Free
Free w/ In-App
Purchase
Paid
Paid w/ In-App
Purchase
Medical
3,049
83% (82%)
5% (5%)
11% (12%)
1% (0%)
Racing Games
2,780
80% (81%)
14% (13%)
5% (5%)
1% (1%)
Comics
2,537
91% (91%)
6% (5%)
3% (4%)
0% (0%)
Weather
1,914
84% (84%)
5% (5%)
10% (10%)
0% (1%)
Libraries and Demo
1,388
93% (95%)
1% (1%)
6% (4%)
0% (0%)
Note: Percentages have been rounded and may not sum up to 100%.
16/ 39

18. Paid App Price Distribution
.
What is the price distribution of pay-per-download apps
across categories?
The price distribution of pay-per-download apps is given in the table below. Again, only apps which
have been downloaded in the past month are counted. Figures in parentheses denote the prior month
values.
On average, the Medical category tends to have the most expensive pay-per-download apps, with
a category average price of $7.68. Conversely, the Personalization category tends to have the least
expensive pay-per-download apps, with a category average price of only $1.62. For the bulk of categories, the average price of pay-per-download apps decreased relative to last month.
Global Paid Apps - Android
Paid App Price Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Personalization
4,014
$0.68 ($0.68)
$169.70 ($20.42)
$1.35 ($1.35)
$1.62 ($1.57)
Tools
2,321
$0.68 ($0.68)
$75.00 ($99.00)
$1.93 ($1.76)
$2.95 ($2.79)
Education
1,746
$0.68 ($0.68)
$202.67 ($207.86)
$2.31 ($2.36)
$3.89 ($4.15)
Arcade Games
1,456
$0.68 ($0.68)
$18.32 ($19.95)
$1.89 ($1.89)
$2.38 ($2.36)
Brain Games
1,263
$0.68 ($0.68)
$20.35 ($10.85)
$1.60 ($1.53)
$1.96 ($1.92)
Books and Reference
1,202
$0.68 ($0.68)
$110.01 ($86.79)
$2.88 ($2.83)
$5.46 ($5.26)
Entertainment
1,175
$0.68 ($0.68)
$49.99 ($134.76)
$1.34 ($1.42)
$2.27 ($2.44)
Productivity
1,151
$0.68 ($0.68)
$186.08 ($107.21)
$2.16 ($2.11)
$3.90 ($3.46)
Casual Games
946
$0.68 ($0.68)
$28.50 ($28.59)
$1.99 ($1.89)
$2.47 ($2.37)
Travel and Local
896
$0.68 ($0.68)
$160.48 ($161.33)
$2.16 ($2.70)
$6.22 ($7.57)
Music and Audio
837
$0.68 ($0.68)
$33.86 ($36.59)
$1.99 ($1.89)
$2.87 ($2.68)
Lifestyle
802
$0.68 ($0.68)
$100.00 ($100.00)
$1.99 ($1.99)
$3.16 ($3.35)
Health and Fitness
648
$0.68 ($0.68)
$36.22 ($207.86)
$2.06 ($1.99)
$3.18 ($3.16)
Communication
631
$0.68 ($0.68)
$39.99 ($207.59)
$20.00 ($20.00)
$3.15 ($3.67)
Sports
549
$0.68 ($0.68)
$36.59 ($99.99)
$20.00 ($1.99)
$3.74 ($3.74)
Photography
451
$0.80 ($0.78)
$29.99 ($40.73)
$1.90 ($1.99)
$2.37 ($2.66)
Business
367
$0.80 ($0.68)
$69.99 ($80.66)
$3.09 ($3.94)
$6.17 ($7.08)
Card Games
365
$0.68 ($0.68)
$19.99 ($19.99)
$2.38 ($2.37)
$3.65 ($3.81)
Medical
360
$0.68 ($0.68)
$114.02 ($200.00)
$3.38 ($2.99)
$7.68 ($9.18)
Media and Video
355
$0.68 ($0.68)
$197.50 ($34.99)
$2.55 ($2.07)
$3.74 ($3.20)
17/ 39

19. Paid App Price Distribution
.
What is the price distribution of pay-per-download apps
across categories? (continued)
Global Paid Apps - Android (continued)
Paid App Price Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Finance
316
$0.68 ($0.68)
$122.87 ($53.61)
$2.41 ($1.99)
$3.49 ($2.99)
Transportation
280
$0.68 ($0.68)
$210.94 ($113.50)
$20.00 ($2.04)
$5.96 ($5.55)
Social
274
$0.68 ($0.68)
$12.91 ($13.19)
$1.63 ($1.49)
$2.22 ($2.07)
Weather
210
$0.68 ($0.68)
$33.94 ($33.94)
$1.98 ($1.99)
$2.53 ($2.60)
Sports Games
197
$0.68 ($0.81)
$8.13 ($8.13)
$1.59 ($1.92)
$2.14 ($2.26)
Racing Games
154
$0.68 ($0.68)
$6.79 ($6.44)
$1.34 ($1.35)
$1.92 ($2.00)
News and Magazines
132
$0.80 ($0.88)
$5.99 ($20.63)
$1.60 ($1.36)
$1.93 ($2.07)
Comics
86
$0.68 ($0.89)
$9.99 ($14.99)
$1.99 ($1.99)
$2.99 ($3.47)
Libraries and Demo
85
$0.80 ($0.88)
$8.08 ($25.00)
$1.59 ($1.99)
$1.74 ($2.49)
Shopping
73
$0.68 ($0.80)
$130.91 ($130.34)
$1.99 ($1.50)
$4.06 ($4.22)
Note: All currencies have been converted to US dollars.
18/ 39

20. Paid App Revenue By Category
.
How large are the in-month revenues for pay-per-download
apps across categories?
The following table shows the current and prior month revenues for pay-per-download apps at the
category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is
calculated as the pay-per-download price multiplied by estimated in-month downloads. Note that this
excludes in-app purchase revenues.
The highest grossing category in September 2013 was Arcade Games, with pay-per-download revenues of $7,442,804. The revenues for this category decreased relative to the prior month. The lowest
grossing category in September 2013 was Comics.
Global Paid Apps - Android
In-Month Paid App Revenue By Category
Total Revenue
(September
2013)
Total Revenue
(August 2013)
Change in
Revenue (%)
Arcade Games
$7,442,804
$7,812,041
-5%
2
Productivity
$3,464,117
$4,124,086
-16%
3
3
Travel and Local
$2,229,023
$2,863,797
-22%
4
4
Tools
$2,053,298
$2,296,111
-11%
5
5
Personalization
$1,550,436
$1,752,583
-12%
6
6
Brain Games
$1,485,770
$1,475,492
1%
7
9
Music and Audio
$1,229,116
$1,314,860
-7%
8
14
Education
$1,063,843
$ 927,629
15%
9
13
Casual Games
$1,058,615
$ 948,963
12%
10
11
Racing Games
$1,044,810
$1,136,793
-8%
11
7
Business
$ 987,269
$1,401,343
-30%
12
12
Books and Reference
$ 925,892
$ 950,771
-3%
13
10
Communication
$ 920,451
$1,186,504
-22%
14
15
Entertainment
$ 804,525
$ 918,696
-12%
15
18
Photography
$ 794,124
$ 749,997
6%
16
8
Card Games
$ 749,366
$1,376,023
-46%
17
16
Health and Fitness
$ 743,089
$ 857,823
-13%
18
19
Media and Video
$ 647,777
$ 672,876
-4%
19
17
Sports Games
$ 572,839
$ 758,747
-25%
20
20
Social
$ 465,898
$ 657,057
-29%
21
21
Sports
$ 336,395
$ 478,731
-30%
22
22
Lifestyle
$ 326,009
$ 371,021
-12%
23
23
Transportation
$ 318,691
$ 369,725
-14%
Rank
(September
2013)
Rank
(August
2013)
1
1
2
Category Name
19/ 39

21. Paid App Revenue By Category
.
How large are the in-month revenues for pay-per-download
apps across categories? (continued)
Global Paid Apps - Android (continued)
In-Month Paid App Revenue By Category
Rank
(September
2013)
Rank
(August
2013)
24
24
25
Category Name
Total Revenue
(September
2013)
Total Revenue
(August 2013)
Change in
Revenue (%)
Weather
$ 279,301
$ 295,341
-5%
26
Finance
$ 211,073
$ 212,110
0%
26
25
Medical
$ 176,029
$ 215,798
-18%
27
27
Libraries and Demo
$ 133,901
$ 189,756
-29%
28
28
News and Magazines
$ 110,124
$ 101,468
9%
29
29
Shopping
$ 43,071
$ 56,548
-24%
30
30
Comics
$ 30,210
$ 46,989
-36%
20/ 39

22. Paid App Revenue Distribution
.
What is the distribution of in-month revenues for payper-download apps across categories?
The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures
in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest
dollar. App level revenue is calculated as the pay-per-download price multiplied by estimated in-month
downloads. Note that this excludes in-app purchase revenues.
On average, the Racing Games category tends to have the highest in-month revenues for pay-perdownload apps, with category average revenues of $6,613. Conversely, the Comics category tends
to have the lowest in-month revenues for pay-per-download apps, with category average revenues of
only $343.
Global Paid Apps - Android
In-Month Paid App Revenue Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Personalization
4,076
$1 ($1)
$ 183,576 ($ 219,724)
$ 60 ($ 61)
$ 380 ($ 439)
Tools
2,340
$1 ($1)
$ 88,378 ($ 124,101)
$108 ($103)
$ 877 ($ 957)
Education
1,756
$1 ($1)
$ 109,725 ($ 39,439)
$107 ($108)
$ 606 ($ 529)
Arcade Games
1,502
$1 ($1)
$ 535,413 ($1,228,462)
$178 ($180)
$4,955 ($4,886)
Brain Games
1,271
$1 ($1)
$ 119,947 ($ 101,436)
$100 ($101)
$1,169 ($1,138)
Books and Reference
1,224
$1 ($1)
$ 66,069 ($ 104,381)
$108 ($130)
$ 756 ($ 755)
Entertainment
1,207
$1 ($1)
$ 238,491 ($ 203,766)
$ 66 ($ 63)
$ 667 ($ 686)
Productivity
1,160
$1 ($1)
$1,794,650 ($2,315,426)
$148 ($127)
$2,986 ($3,400)
Casual Games
949
$1 ($1)
$ 94,753 ($ 93,914)
$139 ($129)
$1,116 ($ 999)
Travel and Local
902
$1 ($1)
$ 434,234 ($ 510,873)
$ 64 ($115)
$2,471 ($3,299)
Music and Audio
844
$1 ($1)
$ 176,393 ($ 168,697)
$ 95 ($ 79)
$1,456 ($1,536)
Lifestyle
808
$1 ($1)
$ 20,716 ($ 30,996)
$ 80 ($ 83)
$ 403 ($ 467)
Health and Fitness
653
$1 ($1)
$ 80,902 ($ 66,351)
$124 ($126)
$1,138 ($1,200)
Communication
646
$1 ($1)
$ 198,623 ($ 320,002)
$121 ($151)
$1,425 ($1,926)
Photography
586
$1 ($1)
$ 96,030 ($ 102,145)
$ 79 ($120)
$1,355 ($1,465)
Sports
560
$1 ($1)
$ 33,289 ($ 65,107)
$100 ($ 82)
$ 601 ($ 689)
Business
370
$1 ($1)
$ 181,106 ($ 410,141)
$153 ($190)
$2,668 ($3,947)
Card Games
370
$1 ($1)
$ 66,292 ($ 230,550)
$223 ($239)
$2,025 ($3,770)
Media and Video
363
$1 ($1)
$ 104,251 ($ 104,398)
$167 ($113)
$1,785 ($1,529)
Medical
362
$1 ($1)
$ 18,984 ($ 16,644)
$142 ($116)
$ 486 ($ 533)
Finance
321
$1 ($1)
$ 22,426 ($ 19,664)
$117 ($ 83)
$ 658 ($ 597)
Transportation
284
$1 ($1)
$ 44,912 ($ 52,079)
$113 ($123)
$1,122 ($1,224)
Social
281
$1 ($1)
$ 310,733 ($ 477,384)
$ 95 ($ 79)
$1,658 ($2,113)
21/ 39

23. Paid App Revenue Distribution
.
What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued)
Global Paid Apps - Android (continued)
In-Month Paid App Revenue Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Weather
210
$3 ($1)
$ 39,665 ($ 32,515)
$196 ($176)
$1,330 ($1,367)
Sports Games
201
$1 ($1)
$ 81,491 ($ 109,875)
$226 ($305)
$2,850 ($3,756)
Racing Games
158
$1 ($1)
$ 225,221 ($ 364,949)
$398 ($283)
$6,613 ($6,496)
News and Magazines
134
$1 ($1)
$ 44,276 ($ 15,407)
$ 80 ($ 62)
$ 822 ($ 646)
Comics
88
$1 ($1)
$ 4,385 ($ 12,702)
$ 56 ($101)
$ 343 ($ 484)
Libraries and Demo
87
$1 ($1)
$ 16,468 ($ 19,900)
$110 ($639)
$1,539 ($3,272)
Shopping
75
$1 ($1)
$ 8,323 ($ 10,713)
$ 94 ($ 64)
$ 574 ($ 665)
Note: All currencies have been converted to US dollars.
22/ 39

24. App Store Rating Distribution
.
What is the distribution of app store ratings across categories?
The distribution of average Android app store ratings is given below at the category level. Figures in
parentheses denote the prior month values. Ratings are given on a scale of one to five stars, and partial
stars are not awarded.
As shown in the table below, Books and Reference apps receive the highest app store ratings on average, while Arcade Games apps receive the lowest.
Average App Store Ratings - Android
App Store Rating Distribution
Category Name
Average Rating
(No. of Stars)
1-Star
Ratings (%)
2-Star
Ratings (%)
3-Star
Ratings (%)
4-Star
Ratings (%)
5-Star
Ratings (%)
Books and Reference
4.3 (4.3)
1% (2%)
2% (3%)
9% (9%)
34% (35%)
53% (52%)
Personalization
4.3 (4.3)
1% (1%)
1% (1%)
7% (7%)
52% (52%)
40% (39%)
Sports
4.3 (4.2)
1% (1%)
3% (3%)
10% (10%)
41% (42%)
46% (44%)
Education
4.3 (4.2)
1% (1%)
2% (3%)
10% (10%)
40% (40%)
46% (46%)
Libraries and Demo
4.2 (4.2)
2% (2%)
3% (3%)
11% (12%)
48% (46%)
36% (37%)
Comics
4.2 (4.2)
1% (2%)
2% (3%)
11% (11%)
50% (49%)
36% (36%)
Music and Audio
4.2 (4.2)
1% (2%)
2% (2%)
10% (11%)
44% (44%)
42% (42%)
Social
4.2 (4.1)
1% (1%)
3% (3%)
14% (15%)
45% (45%)
37% (36%)
Weather
4.1 (4.1)
1% (1%)
2% (2%)
10% (10%)
62% (62%)
26% (26%)
Business
4.1 (4.1)
3% (3%)
5% (4%)
15% (15%)
36% (37%)
41% (40%)
Card Games
4.1 (4.1)
1% (1%)
2% (2%)
12% (12%)
62% (61%)
24% (24%)
Lifestyle
4.1 (4.1)
2% (2%)
4% (3%)
14% (15%)
43% (43%)
38% (37%)
Productivity
4.1 (4.1)
1% (1%)
3% (3%)
13% (13%)
52% (51%)
32% (32%)
Photography
4.1 (4.1)
1% (1%)
2% (2%)
14% (13%)
57% (53%)
26% (30%)
Brain Games
4.1 (4.1)
1% (1%)
2% (2%)
12% (12%)
55% (54%)
30% (31%)
Communication
4.1 (4.1)
2% (1%)
2% (2%)
14% (14%)
52% (53%)
29% (30%)
Entertainment
4.1 (4.1)
1% (1%)
3% (3%)
16% (16%)
49% (49%)
31% (31%)
Tools
4.1 (4.1)
1% (1%)
2% (3%)
13% (13%)
52% (52%)
31% (32%)
Medical
4.1 (4.0)
3% (3%)
3% (4%)
13% (14%)
43% (43%)
38% (36%)
News and Magazines
4.1 (4.0)
1% (2%)
5% (5%)
15% (15%)
45% (45%)
34% (34%)
Travel and Local
4.1 (4.0)
2% (3%)
4% (4%)
15% (16%)
44% (44%)
35% (33%)
Finance
4.0 (4.1)
2% (1%)
4% (4%)
16% (16%)
47% (47%)
32% (32%)
Transportation
4.0 (4.0)
1% (1%)
4% (4%)
17% (16%)
49% (49%)
29% (29%)
Health and Fitness
4.0 (4.0)
2% (2%)
4% (4%)
16% (17%)
44% (44%)
34% (32%)
Shopping
4.0 (4.0)
2% (2%)
5% (5%)
18% (19%)
41% (41%)
35% (33%)
23/ 39

25. App Store Rating Distribution
.
What is the distribution of app store ratings across categories? (continued)
Average App Store Ratings - Android (continued)
App Store Rating Distribution
Category Name
Average Rating
(No. of Stars)
1-Star
Ratings (%)
2-Star
Ratings (%)
3-Star
Ratings (%)
4-Star
Ratings (%)
5-Star
Ratings (%)
Sports Games
4.0 (4.0)
0% (1%)
2% (2%)
15% (16%)
64% (62%)
19% (19%)
Racing Games
4.0 (4.0)
1% (1%)
1% (1%)
14% (14%)
69% (68%)
15% (16%)
Media and Video
4.0 (4.0)
2% (2%)
4% (5%)
16% (17%)
46% (45%)
32% (31%)
Casual Games
4.0 (4.0)
1% (1%)
2% (2%)
16% (17%)
59% (58%)
21% (22%)
Arcade Games
4.0 (4.0)
1% (1%)
2% (3%)
16% (16%)
60% (58%)
21% (22%)
Note: Percentages have been rounded and may not sum up to 100%.
24/ 39

26. .
KEY
TITLES
&
PUBLISHERS
The following pages identify the key players in the global app
market, from up-and-coming new entrants to established app
market veterans.
www.prioridata.com

27. Top NEW Free App Titles
.
What are the top NEW free titles?
The following table provides insight into which free app titles are up-and-coming in the global app
market. All app titles shown below have been in the Android app store for three months or less.
As is evident in the table below, the most popular new free app is Rovio Mobile Ltd.'s Angry Birds Star
Wars II Free, with 7,745,000 downloads in September 2013. This app rose to the top of the rankings in
under a month's time.
Free New Entrants - Android
Top 30 New Free Apps
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Has In-App
Purchase
Average
Rating
Downloads
(In-Month)
Growth in
Downloads
(%)
1
-
Angry Birds Star Wars II Free
Rovio Mobile Ltd.
Arcade Games
Classic Arcade
Y
4.7
7,745,000
-
2
44
KakaoGroup
Kakao Corp.
Social
Instant Messaging
N
3.7
6,565,000
237.2%
3
169
Star Chef
CanadaDroid
Casual Games
Cooking Games
Y
4.4
6,512,000
897.0%
4
-
DEER HUNTER 2014
Glu Mobile
Arcade Games
Adventure Games
Y
4.6
6,432,000
-
5
3
Bunny Skater
Candy Mobile
Arcade Games
Jump and Run
Y
4.4
6,132,000
2.5%
6
-
FIFA 14 by EA SPORTS™
EA Swiss Sarl
Sports Games
Sport Ball Games
Y
4.5
5,106,000
-
7
6136
Danger Dash
Gameloft
Arcade Games
Jump and Run
Y
4.2
5,020,000
35191.7%
8
181
Zombie Diary
mountain lion
Arcade Games
Zombie Games
Y
4.5
4,787,000
678.9%
9
12372
Tower Blocks
gamecls
Brain Games
Construction Games
N
3.5
4,608,000
91386.1%
10
12417
Ultimate Mortal Kombat 3
Kathy Goodfellow
Arcade Games
Guides and Cheats
N
3.7
4,370,000
86776.7%
11
18
Neon Motocross
Motomex
Racing Games
Racing Games
N
3.8
4,045,000
18.3%
12
193
Princess Nail Salon
6677g.com
Casual Games
Fashion and Style Games
N
4.3
4,027,000
591.6%
13
182
Star Girl: Beauty Queen
Animoca
Casual Games
Fashion and Style Games
Y
4.3
3,675,000
499.2%
14
10
Baby Care & Baby Hospital
6677g.com
Casual Games
Virtual Pets and Families
N
4.1
3,446,000
-19.4%
15
-
Asphalt Moto 2
ICloudZone
Racing Games
Racing Games
N
4.3
3,354,000
-
16
180
Jewels Classic
Cookie Games
Casual Games
Jewel Puzzles
N
4.3
3,208,000
419.6%
17
1520
Sniper Shooting Free
CoolfishStudios
Arcade Games
First-Person Shooters
N
3.7
3,097,000
3760.4%
18
805
Stickman Downhill
Djinnworks e.U.
Racing Games
Racing Games
Y
4.5
2,914,000
1881.7%
19
-
20
1948
Jigty Jigsaw Puzzles
Outfit7
Brain Games
Jigsaw Puzzles
Y
4.6
2,853,000
-
Bike Xtreme
Park Dino
Racing Games
Racing Games
N
3.8
2,712,000
4446.1%
21
-
Fingerprint Lock Screen
BitFit Lab
Casual Games
Live Wallpapers
N
3.3
2,696,000
-
22
2
Drag Racing 4x4
Creative Mobile
Racing Games
Racing Games
Y
4.5
2,603,000
-60.9%
23
-
??1942 for Kakao
gumi Inc.
Arcade Games
Y
4.4
2,510,000
-
24
-
Fashion Design - girls games
6677g.com
Casual Games
Fashion and Style Games
N
4.2
2,449,000
-
25
99
Mountain Bike : Racing Moto
CC2 Media
Racing Games
Racing Games
N
4.0
2,394,000
140.5%
Zombie Tsunami
Mobigame S.A.R.L.
Arcade Games
Zombie Games
Y
4.7
2,383,000
-
Temple Castle Run
Unity Concept Apps
Brain Games
Jump and Run
N
3.8
2,376,000
46545.6%
26
-
27
11970
28
-
29
131
30
-
Green Farm 3
Gameloft
Casual Games
Construction Games
Y
4.4
2,303,000
-
Hill Racing: mountain climb
ZENTERTAIN LTD
Racing Games
Racing Games
Y
4.7
2,234,000
186.8%
Dumb Ways to Die
Metro Trains
Casual Games
Jokes and Pranks
N
4.5
2,176,000
-
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550
app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.
26/ 39

28. Top NEW Paid App Titles
27/ 39
.
What are the top NEW paid titles?
The following table provides insight into which paid app titles are up and coming in the global app
market. All app titles shown below have been in the Android app store for three months or less.
As shown in the table below, the most popular new paid app is Asphalt 8: Airborne, published by
Gameloft. This app also held the first place position last month.
Paid New Entrants - Android
Top 30 New Paid Apps
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Price
Average
Rating
Downloads
(In-Month)
Growth in
Downloads
(%)
1
1
Asphalt 8: Airborne
Gameloft
Racing Games
Racing Games
0.99 USD
4.3
178,000
-51.7%
2
-
Angry Birds Star Wars II
Rovio Mobile Ltd.
Arcade Games
Classic Arcade
0.99 USD
4.8
139,000
-
3
-
Zombie Gunship
Limbic
Arcade Games
Zombie Games
0.99 USD
4.3
62,000
-
4
2
Contra: Evolution
PunchBox Studios
Arcade Games
Money Making Games
0.99 USD
3.9
40,000
-35.3%
5
-
Kingdom Rush Frontiers
Ironhide Game Studio
Arcade Games
RPG and Fantasy
2.99 USD
4.8
31,000
-
6
4
DraStic DS Emulator
Exophase
Arcade Games
Emulators
7.99 USD
4.6
22,000
-29.7%
7
178
Mickey's Paint and Play!
Disney Publishing Worldwide
Education
Coloring Books
4.99 USD
3.8
22,000
2077.1%
8
51
Breach & Clear
Gun Media
Arcade Games
War Games
2.99 USD
4.1
21,000
313.6%
FINAL FANTASY V
SQUARE ENIX Co.,Ltd.
Arcade Games
Adventure Games
1800.00 JPY
4.4
16,000
-
SimpleRockets
Jundroo, LLC
Brain Games
Space and Aliens
1.99 USD
4.7
14,000
57.3%
Sonic & SEGA All-Stars Racing
SEGA of America
Racing Games
Racing Games
1.99 USD
3.9
12,000
-
Dirty Emojis HD
Emoji World
Social
Instant Messaging
0.99 USD
4.1
12,000
287.5%
9
-
10
33
11
-
12
76
13
9
The Walking Dead: Assault
Skybound LLC
Arcade Games
Zombie Games
1.99 USD
4.5
11,000
-51.6%
14
5
Blueprint 3D
FDG Entertainment GmbH & Co.KG
Brain Games
Jigsaw Puzzles
1.49 EUR
4.5
11,000
-62.9%
15
13
Nox (adw apex nova icons)
kovdev
Personalization
Device Themes and Launchers
1.99 USD
4.9
11,000
-32.6%
16
-
Heads Up!
Warner Bros
Casual Games
Jokes and Pranks
0.99 USD
4.5
11,000
-
17
-
Heroes of Loot
OrangePixel
Arcade Games
RPG and Fantasy
1.99 EUR
4.5
10,000
-
18
7
Riptide GP2
Vector Unit
Racing Games
Racing Games
2.99 USD
4.7
10,000
-60.6%
-
19
-
ULTRA4 Offroad Racing
Gigabit Games
Racing Games
Racing Games
1.99 USD
4.4
10,000
20
-
Terraria.
505 Games Srl
Arcade Games
RPG and Fantasy
3.74 EUR
4.2
10,000
-
21
186
Cars 2 Read and Race
Disney Publishing Worldwide
Books and Reference
Children's Stories
6.99 USD
2.9
9,000
845.2%
22
188
Disney Princess: Story Theater
Disney Publishing Worldwide
Education
Fairy Tales
2.99 USD
3.1
9,000
828.8%
23
8
True Skate
True Axis
Sports Games
Ski and Snowboard
1.99 AUD
4.5
8,000
-65.8%
24
19
Hotel Dash Deluxe
PlayFirst, Inc
Casual Games
Construction Games
0.99 USD
3.3
8,000
-41.4%
25
6
Tiny Thief
Rovio Stars Ltd.
Brain Games
Adventure Games
2.69 EUR
4.6
7,000
-73.8%
26
317
Mickey's Wildlife Count Along
Disney Publishing Worldwide
Education
Kids Learning Games
3.99 USD
3.8
7,000
1339.0%
27
-
Shadowrun Returns
Harebrained Schemes
Arcade Games
RPG and Fantasy
9.99 USD
4.2
7,000
-
28
26
Wedding Dash Deluxe
PlayFirst, Inc
Casual Games
Construction Games
0.99 USD
3.3
7,000
-37.1%
29
-
Axis - GO Apex Nova Theme
Stealthychief
Personalization
Device Themes and Launchers
0.99 USD
4.9
6,000
-
30
55
Skylanders Cloud Patrol
Activision Publishing, Inc.
Arcade Games
Guides and Cheats
1.99 USD
4.5
6,000
38.7%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

29. Top Publishers of NEW Free & Paid Apps
.
Who are the top publishers of NEW free and paid apps?
The following tables provide insight into which free and paid app publishers have been successful with
recent app releases.
New Entrants - Android
Top 15 Publishers of New Free Apps
Rank
1
Publisher
All Free
Apps
Published
New Free App
Downloads
(In-Month)
All Free App
Downloads
(In-Month)
New Free App
Downloads
(All-Time)
All Free App
Downloads
(All-Time)
13
6677g.com
New Free
Apps
Published
83
19,630,000
29,597,000
42,749,000
202,274,000
2
Gameloft
8
51
9,872,000
29,771,000
9,971,000
256,595,000
3
Kakao Corp.
2
12
8,475,000
14,515,000
9,572,000
137,308,000
4
Rovio Mobile Ltd.
1
11
7,745,000
18,511,000
7,745,000
514,962,000
5
Glu Mobile
5
93
6,854,000
10,843,000
8,981,000
151,902,000
6
CanadaDroid
1
15
6,512,000
9,471,000
6,978,000
53,650,000
7
Candy Mobile
2
12
6,259,000
7,429,000
13,413,000
63,633,000
8
Kathy Goodfellow
4
4
5,863,000
5,863,000
5,873,000
5,873,000
9
EA Swiss Sarl
5
22
5,220,000
19,072,000
5,220,000
119,206,000
10
gamecls
6
6
5,201,000
5,201,000
5,370,000
5,370,000
11
Animoca
6
30
5,151,000
5,997,000
6,187,000
32,410,000
12
mountain lion
3
12
5,120,000
5,335,000
5,156,000
10,125,000
13
TeamLava Games
9
25
5,017,000
9,520,000
13,113,000
110,991,000
14
Ezjoy
6
21
4,388,000
6,853,000
7,056,000
39,494,000
15
CoolfishStudios
6
6
4,343,000
4,343,000
4,452,000
4,452,000
Top 15 Publishers of New Paid Apps
Rank
Publisher
New Paid
Apps
Published
All Paid
Apps
Published
New Paid App
Downloads
(In-Month)
All Paid App
Downloads
(In-Month)
New Paid App
Downloads
(All-Time)
All Paid App
Downloads
(All-Time)
1
Gameloft
1
29
178,000
427,000
512,000
7,402,000
2
Rovio Mobile Ltd.
1
5
139,000
159,000
139,000
1,760,000
3
Limbic
1
1
62,000
62,000
62,000
62,000
4
Disney Publishing Worldwide
9
9
55,000
55,000
58,000
58,000
5
PunchBox Studios
1
1
40,000
40,000
98,000
98,000
6
Ironhide Game Studio
1
2
31,000
61,000
31,000
169,000
7
Aviary, Inc.
13
30
31,000
61,000
87,000
414,000
8
Exophase
1
1
22,000
22,000
68,000
68,000
9
Gun Media
1
1
21,000
21,000
25,000
25,000
10
Emoji World
9
9
16,000
16,000
20,000
20,000
11
SQUARE ENIX Co.,Ltd.
1
14
16,000
59,000
16,000
841,000
12
PlayFirst, Inc
3
5
15,000
31,000
49,000
150,000
13
Jundroo, LLC
1
3
14,000
15,000
20,000
42,000
14
SEGA of America
1
22
12,000
81,000
12,000
1,444,000
15
Skybound LLC
1
1
11,000
11,000
66,000
66,000
28/ 39

30. Top Free App Titles - IN-MONTH
29/ 39
.
What are the top free titles in terms of IN-MONTH downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of in-month downloads. All app titles (regardless of publishing date) currently in the Android
app store are considered.
As can be seen below, the top free app in terms of in-month downloads is YouTube, with 49,516,000
September 2013 downloads. This app also held the first place position last month.
Top Free Apps - Android
Top 30 Free Apps - IN-MONTH
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Has In-App
Purchase
Average
Rating
Downloads
(In-Month)
Growth in
Downloads
(%)
1
1
YouTube
Google Inc.
Media and Video
Media Players and Organizers
N
4.0
49,516,000
-20.3%
2
3
Google Search
Google Inc.
Tools
Search Engines
N
4.4
36,529,000
28.8%
3
6
Gmail
Google Inc.
Communication
Email Clients
N
4.3
34,003,000
51.1%
4
4
Facebook
Facebook
Social
Social Networking
Y
3.7
27,382,000
-2.4%
5
9
Maps
Google Inc.
Travel and Local
GPS and Navigation
N
4.3
21,496,000
20.9%
6
10
Google Play Music
Google Inc.
Music and Audio
Music Discovery
N
3.8
19,041,000
7.3%
7
7
LINE: Free Calls & Messages
LINE Corporation
Communication
Social Networking
Y
4.2
18,210,000
-4.9%
-58.0%
8
2
Samsung Push Service
Samsung Electronics Ltd.
Communication
Android Task Managers
N
4.3
17,003,000
9
31
Pet Rescue Saga
King.com
Casual Games
Various Block Games
Y
4.3
16,294,000
95.7%
10
501
ColorNote Notepad Notes
Notes
Productivity
Note Taking
N
4.6
13,779,000
1567.0%
-26.3%
11
8
Pou
Zakeh
Casual Games
Virtual Pets and Families
Y
4.6
13,763,000
12
13
WhatsApp Messenger
WhatsApp Inc.
Communication
Instant Messaging
Y
4.6
13,073,000
-10.8%
13
5
Hangouts (replaces Talk)
Google Inc.
Communication
Instant Messaging
N
3.4
12,970,000
-48.2%
14
11
Samsung Link (AllShare Play)
Samsung Electronics Co., Ltd. MSC
Productivity
Large Screen Media Playback
N
4.1
12,040,000
-28.7%
15
15
Candy Crush Saga
King.com
Casual Games
Puzzles and Logic Games
Y
4.4
11,698,000
-18.5%
16
14
WeChat
Tencent Technology (Shenzhen) Company Ltd.
Communication
Instant Messaging
Y
4.3
11,380,000
-21.5%
17
18
Super-Bright LED Flashlight
Surpax Technology Inc.
Productivity
Flashlights
N
4.8
11,255,000
-14.1%
18
39
Talking Tom Cat 2 Free
Outfit7
Entertainment
Talking and Dancing Pets
Y
4.6
10,933,000
60.3%
19
35
Snapchat
Snapchat, Inc
Social
Instant Messaging
N
3.7
10,486,000
39.1%
20
164
Kindle
Amazon Mobile LLC
Books and Reference
eBooks and eReader
N
4.2
10,373,000
407.7%
21
19
Google Play Books
Google Inc.
Books and Reference
eBooks and eReader
N
3.6
10,352,000
-4.5%
22
16
Chrome Browser - Google
Google Inc.
Communication
Web Browsing
N
4.2
10,110,000
-25.5%
23
256
Samsung Media Hub
Samsung Electronics Co. Ltd
Entertainment
Watch Movies and Shows
N
3.4
9,140,000
528.2%
24
24
ChatON
Samsung Electronics Ltd.
Communication
Instant Messaging
N
4.0
9,068,000
0.6%
25
17
Google+
Google Inc.
Social
Social Networking
N
4.2
9,008,000
-32.5%
26
23
Skype - free IM & video calls
Skype
Communication
Internet Phones
N
4.0
8,944,000
-3.9%
27
20
Subway Surfers
Kiloo
Arcade Games
Jump and Run
Y
4.7
8,804,000
-18.3%
28
44
Clean Master (Cleaner) - FREE
KS Mobile
Tools
System Cleaners
N
4.8
8,715,000
46.8%
29
29
Opera Mini web browser
Opera Software ASA
Communication
Web Browsing
N
4.5
8,196,000
-2.4%
30
33
Camera360 Ultimate
PinGuo Inc.
Photography
Photos and Authoring
N
4.5
8,022,000
-2.1%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

31. Top Paid App Titles - IN-MONTH
.
What are the top paid titles in terms of IN-MONTH downloads?
The following table provides insight into which paid app titles are currently ranked highest in terms of
in-month downloads. All app titles (regardless of publishing date) currently in the Android app store
are considered.
The most popular paid app in terms of in-month downloads is SwiftKey's SwiftKey Keyboard. This app
also held the first place position last month.
Top Paid Apps - Android
Top 30 Paid Apps - IN-MONTH
Rank
(September
2013)
Rank
(August
2013)
1
1
2
3
App Title
Publisher
Native
Category
Priori SubCategory
Has In-App
Purchase
Average
Rating
Downloads
(In-Month)
Growth in
Downloads
(%)
SwiftKey Keyboard
SwiftKey
Productivity
Keyboards and Input Languages
2.99 GBP
4.7
374,000
-22.1%
2
Asphalt 8: Airborne
Gameloft
Racing Games
Racing Games
0.99 USD
4.3
178,000
-51.7%
-
Angry Birds Star Wars II
Rovio Mobile Ltd.
Arcade Games
Classic Arcade
0.99 USD
4.8
139,000
-
4
4
Plants vs. Zombies™
EA Swiss Sarl
Arcade Games
Zombie Games
0.89 EUR
3.6
112,000
-41.5%
5
5
Tapatalk Pro
Tapatalk Inc.
Social
Forum Access
23.20 HKD
4.2
104,000
-33.5%
6
13
Worms 2: Armageddon
Team 17 Digital Limited
Arcade Games
Gun Games
2.39 GBP
4.1
90,000
67.1%
7
3
Minecraft - Pocket Edition
Mojang
Arcade Games
Various Block Games
39.20 SEK
4.5
89,000
-55.7%
8
11
9
-
10
7
11
121
Modern Combat 4: Zero Hour
Gameloft
Arcade Games
War Games
6.99 USD
4.4
74,000
20.4%
Zombie Gunship
Limbic
Arcade Games
Zombie Games
0.99 USD
4.3
62,000
-
Bloons TD 5
ninja kiwi
Arcade Games
Tower Defense
3.70 NZD
4.5
62,000
-38.2%
Sprinkle Islands
Mediocre
Brain Games
Catching Games
12.70 SEK
4.7
61,000
462.0%
12
6
Plants vs. Zombies™
Electronic Arts Inc
Arcade Games
Zombie Games
0.99 USD
3.6
54,000
-47.0%
13
68
Paper Camera
JFDP Labs
Photography
Photos and Authoring
1.19 GBP
4.5
50,000
185.7%
14
8
Swype Keyboard
Nuance Communications, Inc
Productivity
Keyboards and Input Languages
0.99 USD
4.3
49,000
-47.0%
15
12
Nova Launcher Prime
TeslaCoil Software
Personalization
Device Themes and Launchers
4.00 USD
4.8
46,000
-16.5%
16
9
Asphalt 7: Heat
Gameloft
Racing Games
Racing Games
0.99 USD
4.2
45,000
-44.3%
17
181
Draw Something
OMGPOP
Brain Games
Painting and Drawing
2.99 USD
4.0
40,000
401.1%
18
10
Contra: Evolution
PunchBox Studios
Arcade Games
Money Making Games
0.99 USD
3.9
40,000
-35.3%
19
23
Need for Speed™ Most Wanted
EA Swiss Sarl
Racing Games
Racing Games
4.49 EUR
3.9
37,000
8.3%
20
37
Grand Theft Auto III
Rockstar Games, Inc.
Arcade Games
Crime and Mafia Games
4.99 USD
3.5
36,000
36.4%
21
17
Temple Run: Oz
Disney
Arcade Games
Jump and Run
0.99 USD
4.5
36,000
-15.5%
22
22
Ultimate Guitar Tabs & Chords
Ultimate Guitar USA LLC
Music and Audio
Musical Instruments
2.99 USD
4.6
35,000
2.4%
23
19
Gangstar Rio: City of Saints
Gameloft
Arcade Games
Crime and Mafia Games
6.99 USD
3.9
35,000
-12.2%
24
71
Cut the Rope
ZeptoLab
Brain Games
Classic Arcade
0.62 GBP
4.7
34,000
102.0%
25
16
Survivalcraft
Candy Rufus Games
Arcade Games
Build and Manage Sims
2.49 GBP
4.5
33,000
-26.8%
26
643
Flight Control
NAMCO BANDAI Games
Casual Games
Flight Games
2.99 USD
3.3
32,000
1171.7%
27
-
Kingdom Rush Frontiers
Ironhide Game Studio
Arcade Games
RPG and Fantasy
2.99 USD
4.8
31,000
-
28
21
Poweramp Full Version Unlocker
Max MP
Music and Audio
Media Players and Organizers
3.99 USD
4.7
31,000
-11.1%
29
43
Grand Theft Auto: Vice City
Rockstar Games, Inc.
Arcade Games
Guides and Cheats
4.99 USD
3.7
30,000
16.3%
30
39
Kingdom Rush
Ironhide Game Studio
Arcade Games
RPG and Fantasy
0.99 USD
4.7
29,000
12.0%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
30/ 39

32. Top Publishers of Free & Paid Apps - IN-MONTH
.
Who are the publishers of top free and paid apps in terms
of IN-MONTH downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.
Top Publishers - Android
Top 15 Publishers of Free Apps - IN-MONTH
Rank
Publisher
Free Apps
Published
Total Apps
Published
Free App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Free App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
1
Google Inc.
76
76
244,648,000
244,648,000
4,108,281,000
4,108,281,000
2
LINE Corporation
80
81
36,397,000
36,398,000
331,385,000
331,427,000
3
Facebook
4
4
34,983,000
34,983,000
739,509,000
739,509,000
4
King.com
5
5
30,103,000
30,103,000
165,431,000
165,431,000
5
Gameloft
51
80
29,771,000
30,199,000
256,595,000
263,997,000
6
6677g.com
83
83
29,597,000
29,597,000
202,274,000
202,274,000
7
Outfit7
20
33
29,311,000
29,336,000
447,244,000
449,555,000
8
Samsung Electronics Ltd.
3
3
26,137,000
26,137,000
340,964,000
340,964,000
9
EA Swiss Sarl
22
38
19,072,000
19,281,000
119,206,000
123,149,000
10
Rovio Mobile Ltd.
11
16
18,511,000
18,670,000
514,962,000
516,722,000
11
Notes
13
13
15,491,000
15,491,000
83,743,000
83,743,000
12
WhatsApp Inc.
2
2
14,595,000
14,595,000
243,814,000
243,814,000
13
Kakao Corp.
12
12
14,515,000
14,515,000
137,308,000
137,308,000
14
Zakeh
15
GO Launcher EX
1
1
13,763,000
13,763,000
101,491,000
101,491,000
153
161
13,580,000
13,582,000
237,399,000
237,445,000
Top 15 Publishers of Paid Apps - IN-MONTH
Rank
Publisher
Paid Apps
Published
Total Apps
Published
Paid App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Paid App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
263,997,000
1
Gameloft
29
80
427,000
30,199,000
7,402,000
2
SwiftKey
2
4
396,000
1,833,000
5,403,000
23,295,000
3
EA Swiss Sarl
16
38
208,000
19,281,000
3,944,000
123,149,000
4
Disney
13
41
166,000
6,986,000
5,151,000
118,407,000
5
Rovio Mobile Ltd.
5
16
159,000
18,670,000
1,760,000
516,722,000
6
Electronic Arts Inc
17
39
138,000
4,921,000
4,119,000
37,579,000
7
Tapatalk Inc.
1
2
104,000
110,000
290,000
674,000
8
Team 17 Digital Limited
2
2
91,000
91,000
311,000
311,000
9
Mojang
1
1
89,000
89,000
2,271,000
2,271,000
10
Rockstar Games, Inc.
7
7
87,000
87,000
2,019,000
2,019,000
11
SEGA of America
22
28
81,000
1,188,000
1,444,000
21,649,000
12
Mediocre
4
7
69,000
735,000
801,000
6,944,000
13
JFDP Labs
3
4
63,000
79,000
2,653,000
2,839,000
14
Limbic
1
1
62,000
62,000
62,000
62,000
15
ninja kiwi
1
3
62,000
541,000
503,000
3,654,000
31/ 39

33. Top Free App Titles - ALL-TIME
.
What are the top free titles in terms of ALL-TIME downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of all-time downloads. All app titles (regardless of publishing date) currently in the Android
app store are considered.
As can be seen below, the top free app on this list is YouTube, with 621,666,000 all-time downloads (as
of September 2013). This app held the #2 position in the prior month.
Free Apps - Android
Top 30 Free Apps - ALL-TIME
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Has In-App
Purchase
Average
Rating
Downloads
(All-Time)
Growth in
Downloads
(%)
1
2
YouTube
Google Inc.
Media and Video
Media Players and Organizers
N
4.0
621,666,000
8.4%
2
1
Gmail
Google Inc.
Communication
Email Clients
N
4.3
609,065,000
5.7%
3
3
Maps
Google Inc.
Travel and Local
GPS and Navigation
N
4.3
569,144,000
3.8%
4
4
Facebook
Facebook
Social
Social Networking
Y
3.7
556,194,000
4.9%
5
5
Google Search
Google Inc.
Tools
Search Engines
N
4.4
503,422,000
28.9%
6
6
Voice Search
Google Inc.
Tools
Voice Controlled Apps
N
4.1
233,856,000
2.2%
7
7
Street View on Google Maps
Google Inc.
Travel and Local
Location Oriented Apps
N
4.3
227,570,000
1.7%
8
8
Samsung Push Service
Samsung Electronics Ltd.
Communication
Android Task Managers
N
4.3
226,888,000
7.8%
9
9
WhatsApp Messenger
WhatsApp Inc.
Communication
Instant Messaging
Y
4.6
218,702,000
6.1%
10
10
Google Play Music
Google Inc.
Music and Audio
Music Discovery
N
3.8
207,201,000
9.6%
11
11
Skype - free IM & video calls
Skype
Communication
Internet Phones
N
4.0
185,714,000
4.9%
12
12
Google+
Google Inc.
Social
Social Networking
N
4.2
175,828,000
5.3%
13
13
Facebook Messenger
Facebook
Communication
Facebook Related
Y
4.3
170,574,000
3.8%
6.2%
14
14
Google Play Books
Google Inc.
Books and Reference
eBooks and eReader
N
3.6
170,343,000
15
16
Twitter
Twitter, Inc.
Social
Social Networking
N
4.0
161,443,000
3.6%
16
15
Angry Birds
Rovio Mobile Ltd.
Arcade Games
Classic Arcade
Y
4.6
159,033,000
1.7%
17
17
Instagram
Instagram
Social
Photos and Authoring
N
4.6
156,281,000
4.2%
18
18
LINE: Free Calls & Messages
LINE Corporation
Communication
Social Networking
Y
4.2
151,428,000
13.0%
19
19
Viber
Viber Media Inc.
Communication
Internet Phones
Y
4.4
138,254,000
5.6%
20
20
Fruit Ninja Free
Halfbrick Studios
Arcade Games
Classic Arcade
Y
4.5
134,836,000
3.6%
21
21
Adobe Reader
Adobe Systems
Productivity
Document Processing
N
4.5
127,479,000
2.3%
22
24
Google Play Movies & TV
Google Inc.
Media and Video
Watch Movies and Shows
N
3.4
118,559,000
5.3%
23
27
Candy Crush Saga
King.com
Casual Games
Puzzles and Logic Games
Y
4.4
116,850,000
10.3%
24
26
Talking Tom Cat 2 Free
Outfit7
Entertainment
Talking and Dancing Pets
Y
4.6
116,820,000
10.0%
25
23
Dropbox
Dropbox, Inc.
Productivity
Document Processing
N
4.6
115,134,000
2.3%
26
25
Subway Surfers
Kiloo
Arcade Games
Jump and Run
Y
4.7
114,990,000
7.8%
27
29
ChatON
Samsung Electronics Ltd.
Communication
Instant Messaging
N
4.0
112,698,000
8.3%
28
28
GO Launcher EX
GO Launcher Dev Team
Personalization
Device Themes and Launchers
Y
4.5
106,816,000
2.5%
29
35
Google Translate
Google Inc.
Tools
Language Learning
N
4.6
104,566,000
4.0%
30
30
Tiny Flashlight + LED
Nikolay Ananiev
Tools
Flashlights
N
4.6
104,399,000
0.6%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
32/ 39

34. Top Paid App Titles - ALL-TIME
33/ 39
.
What are the top paid titles in terms of ALL-TIME downloads?
The following table provides insight into which paid app titles are currently ranked at the top in terms
of all-time downloads. All app titles (regardless of publishing date) currently in the Android app store
are considered.
The most popular paid app on the Android platform in terms of all-time downloads is SwiftKey's
SwiftKey Keyboard. This app also held the first place position last month.
Paid Apps - Android
Top 30 Paid Apps - ALL-TIME
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Has In-App
Purchase
Average
Rating
Downloads
(All-Time)
Growth in
Downloads
(%)
1
1
SwiftKey Keyboard
SwiftKey
Productivity
Keyboards and Input Languages
2.99 GBP
4.7
5,067,000
0.3%
2
2
Draw Something
OMGPOP
Brain Games
Painting and Drawing
2.99 USD
4.0
3,677,000
1.1%
3
3
Camera ZOOM FX
androidslide
Photography
Photos and Authoring
1.79 GBP
4.4
2,862,000
0.9%
4
4
Paper Camera
JFDP Labs
Photography
Photos and Authoring
1.19 GBP
4.5
2,609,000
2.0%
5
5
Minecraft - Pocket Edition
Mojang
Arcade Games
Various Block Games
39.20 SEK
4.5
2,271,000
3.8%
6
6
Cut the Rope
ZeptoLab
Brain Games
Classic Arcade
0.62 GBP
4.7
2,204,000
1.5%
7
7
Where's My Water?
Disney
Brain Games
Adventure Games
0.99 USD
4.7
1,736,000
1.3%
8
8
Beautiful Widgets Pro
LevelUp Studio
Personalization
Device Settings
1.99 EUR
4.2
1,587,000
0.3%
9
10
Asphalt 7: Heat
Gameloft
Racing Games
Racing Games
0.99 USD
4.2
1,485,000
2.9%
10
9
Poweramp Full Version Unlocker
Max MP
Music and Audio
Media Players and Organizers
3.99 USD
4.7
1,475,000
2.0%
11
11
Fruit Ninja
Halfbrick Studios
Arcade Games
Classic Arcade
0.99 AUD
4.2
1,300,000
0.7%
12
12
Grand Theft Auto III
Rockstar Games, Inc.
Arcade Games
Crime and Mafia Games
4.99 USD
3.5
1,156,000
3.1%
13
13
Smart Tools
Smart Tools co.
Tools
Measurement Tools
2650.00 KRW
4.5
1,045,000
1.9%
14
19
TuneIn Radio Pro
Music and Audio
Internet Radio
15
14
2
16
18
HD Widgets
cloud.tv
Personalization
17
15
Robo Defense
Lupis Labs Software
Arcade Games
18
16
Where's My Perry?
Disney
Brain Games
19
17
OfficeSuite Pro 7 (PDF & HD)
Mobile Systems, Inc.
20
20
Plants vs. Zombies™
EA Swiss Sarl
21
21
SoundHound 8
22
22
23
24
TuneIn
6.99 USD
4.4
1,025,000
2.4%
900.00 JPY
3.7
1,014,000
-0.6%
Device Themes and Launchers
1.99 USD
4.4
1,005,000
-0.4%
Tower Defense
2.99 USD
4.8
1,003,000
-1.6%
Adventure Games
0.99 USD
4.6
1,003,000
-1.3%
Business
Office Suites
14.99 USD
4.3
1,002,000
-0.8%
Arcade Games
Zombie Games
0.89 EUR
3.6
1,002,000
1.9%
SoundHound Inc.
Music and Audio
Music Discovery
5.99 USD
4.5
958,000
1.6%
World of Goo
2D BOY
Brain Games
Jump and Run
2.99 USD
4.8
950,000
1.7%
23
Angry Birds Space Premium
Rovio Mobile Ltd.
Arcade Games
Classic Arcade
0.99 USD
4.3
897,000
1.1%
24
Shazam Encore
Shazam Entertainment Limited
Music and Audio
Music Discovery
3.59 GBP
4.5
870,000
1.8%
25
25
Flick Golf!
Full Fat
Sports Games
Golf Games
1.49 GBP
4.3
857,000
0.4%
26
26
Endomondo Sports Tracker PRO
Endomondo.com
Health and Fitness
Workout
23.50 DKK
4.5
830,000
0.7%
27
27
Nova Launcher Prime
TeslaCoil Software
Personalization
Device Themes and Launchers
4.00 USD
4.8
812,000
5.7%
28
28
Ruzzle
MAG Interactive
Casual Games
Word Games
19.00 SEK
4.1
785,000
2.5%
29
33
Need for Speed™ Most Wanted
EA Swiss Sarl
Racing Games
Racing Games
4.49 EUR
3.9
772,000
4.7%
30
30
Osmos HD
Hemisphere Games
Arcade Games
Virus and Disease Games
0.99 USD
4.8
761,000
2.1%
Card Games
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

35. Top Publishers of Free & Paid Apps - ALL-TIME
.
Who are the publishers of top free and paid apps in terms
of ALL-TIME downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.
Top Publishers - Android
Top 15 Publishers of Free Apps - ALL-TIME
Rank
Publisher
Free Apps
Published
Total Apps
Published
Free App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Free App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
1
Google Inc.
76
76
244,648,000
244,648,000
4,108,281,000
4,108,281,000
2
Facebook
4
4
34,983,000
34,983,000
739,509,000
739,509,000
3
Rovio Mobile Ltd.
11
16
18,511,000
18,670,000
514,962,000
516,722,000
4
Outfit7
20
33
29,311,000
29,336,000
447,244,000
449,555,000
5
Samsung Electronics Ltd.
3
3
26,137,000
26,137,000
340,964,000
340,964,000
6
LINE Corporation
80
81
36,397,000
36,398,000
331,385,000
331,427,000
7
GO Launcher Dev Team
101
110
9,845,000
9,878,000
287,395,000
287,673,000
8
Gameloft
51
80
29,771,000
30,199,000
256,595,000
263,997,000
694
736
12,331,000
12,342,000
249,047,000
249,554,000
2
2
14,595,000
14,595,000
243,814,000
243,814,000
153
161
13,580,000
13,582,000
237,399,000
237,445,000
9
ZT.art
10
WhatsApp Inc.
11
GO Launcher EX
12
Adobe Systems
12
14
6,026,000
6,035,000
220,075,000
220,263,000
13
Magma Mobile
75
76
5,906,000
5,907,000
212,475,000
212,485,000
14
6677g.com
83
83
29,597,000
29,597,000
202,274,000
202,274,000
15
GO Dev Team
107
107
8,029,000
8,029,000
198,344,000
198,344,000
Top 15 Publishers of Paid Apps - ALL-TIME
Rank
1
Publisher
Gameloft
Paid Apps
Published
Total Apps
Published
Paid App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Paid App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
29
80
427,000
30,199,000
7,402,000
263,997,000
2
SwiftKey
2
4
396,000
1,833,000
5,403,000
23,295,000
3
Disney
13
41
166,000
6,986,000
5,151,000
118,407,000
4
Electronic Arts Inc
17
39
138,000
4,921,000
4,119,000
37,579,000
5
EA Swiss Sarl
16
38
208,000
19,281,000
3,944,000
123,149,000
6
OMGPOP
1
2
40,000
537,000
3,677,000
53,869,000
7
ZeptoLab
6
10
48,000
6,589,000
3,016,000
83,993,000
8
androidslide
3
24
25,000
770,000
2,896,000
32,272,000
9
JFDP Labs
3
4
63,000
79,000
2,653,000
2,839,000
10
Outfit7
13
33
25,000
29,336,000
2,311,000
449,555,000
11
Mojang
1
1
89,000
89,000
2,271,000
2,271,000
12
Rockstar Games, Inc.
7
7
87,000
87,000
2,019,000
2,019,000
13
Full Fat
6
11
44,000
377,000
1,952,000
10,580,000
14
Rovio Mobile Ltd.
5
16
159,000
18,670,000
1,760,000
516,722,000
15
LevelUp Studio
3
7
6,000
160,000
1,655,000
6,921,000
34/ 39

36. .
APPENDIX
www.prioridata.com

37. Glossary
.
Glossary
Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month
reported on.
Average Rating Average app rating as assigned by the users directly in the app store. Ratings are
assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)
means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app
can have a different rating in each country. Android app ratings are not localized - Google assigns a
global rating only, so an Android app's rating is the same across countries.
Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.
Change in Downloads The month-over-month growth in estimated period downloads.
Estimated Active Users Active Users measures the cumulative number of individual users who have
actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive
our Active Users estimates by multiplying our download estimates by app interest specific retention
rates that we get from a data partner. The calculation is made over a 90 day period.
Estimated Downloads (In-Month) Number of downloads generated by an app in the current or
designated month.
Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior
month.
Estimated Downloads (All-Time) Number of downloads generated by an app since its inception
in the app store.
Free Apps Number of free-to-download apps counted in the app store at a given point in time.
In-App Purchase Virtual goods or features that can be purchased from within an app.
Native Category The category as designated by the developers when submitting their apps to the
app store.
New Apps Number of apps currently in the app store that were published within the last three months.
Paid App Download Price Price of a pay-to-download app as listed in the app store at the end
of a given month. All prices are converted to Euros using exchange rates published by the European
Central Bank.
Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.
Platform The mobile operating system supporting a particular app. “Android” platform apps refer
to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows
Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both
iPhone and iPad apps.
Publisher Name of the developer or official entity (i.e. company) publishing the app.
Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional
categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system.
36/ 39

38. Methodology
.
Methodology
Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone
Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps
and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain
information from the preceding 30 days. A report titled “June 2013” contains information collected
between June 9th and July 8th.
Our collection process gives us detailed metadata on apps and developers, including descriptions,
versioning, size, monetization, user ratings and commentary. This information is collected directly from
the stores and presented un-altered in our reports.
We have also generated a series of additional data metrics which add value and context to public data.
These metrics, developed using proprietary technologies, enable us to better understand the scale,
growth, and composition of the markets we cover. Two of these metrics are contained in this report:
First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly
available information given by the app stores, hard data which is published in company filings and press
releases, and other quantitative indicators which serve as inputs to our regression models. In some
cases, developers give us direct access to their app store accounts, allowing us to calibrate our models
against actual values. Proprietary download information is never displayed in our reports, therefore it is
natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now
more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is
largest for small apps, particularly those who have just entered a store. As we aggregate the numbers
up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases
to about 5%.
Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which
assigns a sub-category designator to each app in the store. This allows us, for example, to classify
an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate
monitor” app. This system allows our customers to better target a specific area of interest in the app
stores, either for competitive intelligence, investment, or ecosystem review purposes.
37/ 39

39. License Type & Disclaimer
.
License Type & Disclaimer
License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.
A Single User License is for the sole use of the client. The material shall not be posted on a corporate
intranet or network, or reproduced. The licenses prohibit entering the material into any electronic
database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in
whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions.
Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date
of this report, are subject to change without notice and are provided in good faith but without legal
responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives
on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or
indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report.
This material is prepared for general circulation and has been prepared without regard to the individual
circumstances and objectives of persons who receive it. To the full extent permitted by law neither
Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any
direct or consequential loss arising from any use of this report or the information contained herein. Our
salespeople, analysts, and other professionals may provide oral or written statements about the mobile
industry and the general market that reflect opinions that are contrary to the opinions expressed in our
research.
No matter contained in this document and no part of this material may be (i) copied, photocopied or
duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data
GmbH.
Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
We continuously validate our data with independent third-party data sources. The Priori methodology
employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.
38/ 39