Personal Information
Entreprise/Lieu de travail
Stockholm, Sweden Sweden
Profession
Make B2B-companies customer focused and relevant
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.a-focus.se
À propos
I make B2B companies understand and focus on the needs of their customers when conceptualising, developing, marketing and selling new and existing offerings.
Mots B2B companies realise that they should focus on customer needs. In practice they often do the opposite. They speculate about customer needs. They focus on technology and competitors when developing new products and services. They base their marketing and sales on product capabilities.
I give business developers, designers, marketing people and sales reps the motivation, customer insight, approach and toolset they need to work outside-in and team up around the customer job-to-be-done.
Mots-clés
jtbd
job-to-be-done
a-focus
customer insight
wiraya
anders ångström
customer focus
Tout plus
Présentations
(3)J’aime
(8)Aspect-Oriented Business Process Management
Amin Jalali
•
il y a 7 ans
Vision to Business Model to Brand
Patrick Van der Pijl
•
il y a 9 ans
Den nya B2B-marknadsföringen | Hägvall & Sjöman - Atomer & Bitar 141014
Crescando
•
il y a 9 ans
Mentor update 1 value prop - mentor slides
Stanford University
•
il y a 10 ans
Content Marketing-dagen 140218 - Hägvall och Sjöman
Crescando
•
il y a 10 ans
Personal Information
Entreprise/Lieu de travail
Stockholm, Sweden Sweden
Profession
Make B2B-companies customer focused and relevant
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.a-focus.se
À propos
I make B2B companies understand and focus on the needs of their customers when conceptualising, developing, marketing and selling new and existing offerings.
Mots B2B companies realise that they should focus on customer needs. In practice they often do the opposite. They speculate about customer needs. They focus on technology and competitors when developing new products and services. They base their marketing and sales on product capabilities.
I give business developers, designers, marketing people and sales reps the motivation, customer insight, approach and toolset they need to work outside-in and team up around the customer job-to-be-done.
Mots-clés
jtbd
job-to-be-done
a-focus
customer insight
wiraya
anders ångström
customer focus
Tout plus