A social media story

1. Hi, I’m Anderson Serrant
Here’s my story

2. Let’s Start Here
1...... My Story
2...... My Work
3...... My Writing
4....... My Contact

3. I was born on
the quaint
island of
Guadeloupe,
but I was
raised in
Brooklyn

4. I graduated from
the City College of
New York, with a
Bachelor of Arts
with a focus on
Advertising.
As the first person
in my family to do
so, it was one of
the proudest
moments of my life.

5. Graduating was
only part of my
journey.
In the past I
thought the best
way to tell a story
was either through
written words or...

6. ...Music. Yes, that’s
me.
From an early age I
saw how music and
storytelling could
intersect.

7. Naturally, I took a
big interest in the
story telling
potential of
traditional
Advertising. So I put
together a pitch
video to premiere
the launch of the
new Jordan’s

8. As interesting as
Advertising was, I
kept looking for
more ways to help
brands share their
stories in new and
interesting ways,
which led me to
social media.
I then helped Vice
Magazine launch of
their new website.

9. My curiosity led
me further
down the
proverbial
rabbit hole, and
I continued my
work into the
world of Social
Media.

10. Case Studies

11. The Problem :
Relaunch the
Jordan brand to
coincide with the
arrival of the 23rd
sneaker.

12. Solution :
Launch a viral
campaign across
popular media
channels harping
on the “Greatness”
of Michael Jordan
as a player.

15. The Problem :
Find a way to
translate
“Priceless Culture”
into a conversation
tool.

16. Solution :
Created content
that resonated
with the
community by
leveraging
“priceless”
moments.

17. The Problem :
Connect the
various Holiday
Shops at Bryant
Park to an
increasingly digital
audience.

18. Solution :
Connecting with
the owners I
counted down to
Christmas by
featuring 12
holiday shops for
each day. I also
created a video
series highlighting
four specific shops.

19. The Problem :
Develop a digital
solution to connect
families with their
meals, in a time
where less people
are eating
together at home.

20. Solution :
Leveraging the
McCormick
mythos to create
an app that would
connect families to
one another while
disconnecting
them with the
outside world.

23. Here are some of the brands
stories that I’ve told...

25. Here are some stories I’ve told

31. I also love tell stories with pictures

36. Content Samples

39. Writing Samples

40. Contest Pitch Letter
Shortness of breath, stiffness creeping up your body, numbness, fear!
Can you imagine this happening to you? Those were just some of the things our member, Kenneth Thorpe, had
experienced in Feb of 2003. He had sustained a mild stroke or a TIA to be medically correct. Thankfully,
Kenneth affectionately known to us as "Uncle Ken" had a different perspective on life, as he felt he had been
given a second chance. Everything was going great with Uncle Ken and his health seemed relevantly up to par,
until tragedy struck again. On Saturday, December 6th 2003, Uncle Ken felt the wave of numbness flow over
half of his body again like deja vu. He knew instantaneously what was happening and so Uncle Ken was now in a
precarious state. He was immediately rushed to the Hospital only to be diagnosed as having a severe stroke.
His blood pressure was extremely high and as the doctor reported; who knows what would have happened if
he had waited a little while longer to get medical assistance. After he was stabilized, Laos sought to comfort
our beloved Uncle Ken in his hour of need. We prayed diligently and our mantra was that all things are possible
with God. The battle had already been won because of Jesus Christ. After having undergone this life altering
situations, Uncle Ken started living a healthier lifestyle, took things a little easier, and his quest for spiritual
growth still remains priority in his life. Today, Uncle Ken is in better health. He is still our highly spirited,
determined, and joyous Uncle Ken we all know and love. When Uncle Ken was in his moments of despair and
despondency, we were right alongside him as we felt his pain. This experience has only drawn us closer
together as a ministry and to God.
Being the MOST POWERFUL VOICE for Stroke victims emulates our mission to better our community, and
ourselves as we educate others of this disease. It kills! But, Laos as a group can help save lives, like the life of
Kenneth Thorpe. We have learned so much from research and from the doctors who supervised Kenneth
with the knowledge of how to treat a person who is experiencing the likelihood of a stroke. Our wish is to
continue to spread the knowledge we have gained through this tragic experience. Thank you for an opportunity
of a lifetime and we hope that you will consider us in your decision. Allow us to introduce you to the man that
saved Uncle Ken and is the power behind our ministry. Let me introduce you to the man, who is, was and is to
come. Let me introduce you to the man, who can save us, claim the victory over war with sickness, problems,
and all negative obstacles even before it begins. Let me introduce you to God, the only way to salvation.

41. Sample Blog Post
We love Brooklyn!
This week we are opening our third location in Canarsie, Brooklyn. To celebrate this momentous occasion
we invited Brooklyn’s first basketball team, the Brooklyn Nets. Along side the Brooklyn Nets we shared our
newest flavor, Island Citrus with hundreds of our fans. “Wings and good food, how can you go wrong”; Deron
Williams, point guard of the Nets. “Being from Trinidad, we love to cook and we love to share, Super Wings is
the best place for both”, said Colette Burnett owner of Super Wings.
We kicked off the night with a wing-eating contest. The contestants faced off against two Brooklyn Nets
stars with a battle of the wings. The winner brought home a free Super Wings party tray, as well as unlimited
wings for the year.
At the end of the night, we had a great time, and we want to thanks to the Brooklyn Nets for coming out
and showing us love, and more importantly a huge thanks to our friends and supporters who came out. We
look forward to sharing more events with you all this year. What was your favorite part? Share with us in the
comments below.

42. I HEART Social Media
I love SocMede or as everyone else calls it social media. Why you ask!? Because.
That’s why. Social media needs no introduction it just exists as an entity unto
itself. It allows for the seamless sharing of ideas, thoughts, beliefs, and
experiences. Isn’t that what being a human is all about? However great, granular,
and perfect that may seem I have several “friends”, in real life, who abhor it. They
look at social media as some sort of plaque and would rather spend their time
doing mundane things like, go to the park, actually remember people birthday,
and make vhs sideshows of their vacation. OK I’m kidding on those, but seriously,
as humans we are built to connect with people, to be social, and to grow.
SocMede has provided the perfect platform for that, though I understand that it,
in and of itself, SocMede is far from perfect. It has its share of issues, however,
to the naysayers get with it or get lost. I’m over those folks (many of whom are
my close friends) denying the convenience, influence, and potential this new
means of communication brings. Honestly, I would have never thought that text
messaging was going to catch on, matter a fact, I would’ve guessed 6 years ago
that video calling would be a lot more popular. That’s the beauty of technology it’s
always changing and there are always surprises. So get with it friends, because
my brain can’t remember your birthday wishes without a facebook reminder.

43. Contact Me

44. Phone: 347-432-1637
Email: andersonserrant@gmail(dot)com
Twitter: @diaryofadude
LinkedIn: Linkedin.com/andersonserrant
Instagram: instagram.com/diaryofadude
Flickr: Flickr.com/daandyshow
Facebook: facebook.com/AndersonSerrant