Ten ways Google+ will improve your SEO performance
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Google Plus can deliver many benefits to your SEO strategy and this slideshare explores ten ways it can improve your SEO performance. It also explores the increasing trend of social media optimisation (SMO) of SEO and various social signals that Google uses to determine authority.
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Ten ways Google+ will improve your SEO performance
- 1. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 1Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 10 Ways Google+ Will Improve Your SEO Performance Steve Rayson www.anderspink.com
- 2. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 2Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 1. G+ content treated as a web page It is indexed, gains page rank and appears in search results.
- 3. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 3Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 2. G+ content captures SERP real estate. Your G+ content can help dominate page results.
- 4. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 4Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 3. G+ content has sticking power. It stays around, gains page rank and can stay in results indefinitely.
- 5. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 5Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 4. G+ authorship provides you with higher profile search results.
- 6. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 6Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 5. G+ authorship helps provide authority and better SEO performance. “over a broad sample of bloggers with G+ profiles, those who use Google authorship tend to average a full Page Rank higher than those who do not.” Mark Traphagen
- 7. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 7Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 6. G+ provides social signals that help the Social Media Optimisation (SMO) of your content. Interaction with high authority people is key.
- 8. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 8Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 7. Social signals and SMO are key future trends. “social signals provide a much better way of filtering out the noise and improving the quality of search results” Joshua Berg
- 9. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 9Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 8. G+ featured links pass page rank to your content. Note: only featured links pass page rank.
- 10. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 10Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 9. Links from regular web pages pass page rank in the reverse direction back to G+ pages and posts.
- 11. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 11Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com 10. Hashtags connect every post to a search on the platform.
- 12. Click to edit Master title style Click to edit Master subtitle style 17/07/2013 12Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com Thank you More Reading Ten ways G+ will improve your SEO The SMO of SEO