Never failed again road map and formula for startup entrepreneurs who want to change the world.

1. Entrepreneurship
Why, How and What’s Next
by Andi Sie
Startup Entrepreneur and Investor

2. WHY?
• Why Not
(e.g., I want to be an entrepreneur because I hate my job and I want to try something else)
• Just Because
(e.g., My parents and grandparents are entrepreneurs and so am I)
• Purpose*
*Purpose is beyond Passion, consider this the key to success that will help entrepreneurs go
through hard times

3. Example:
In 2012, ~ 1 out of 3 Americans are considered obese, over 147 Billion in
associated medical costs.
Source: American Heart Association, Center for Medicare & Medicaid Services 2012.
Can we do something about this???

4. How about this idea to scare people away from
consuming junk?
• Before
• After
Salt 52%
Fat
40%

5. Home Decor
Passion Driven
Startups
Houzz
Sport
Bleacher Report
Design
Pinterest

6. But we should look for purpose
beyond passion
Examples of Purpose Driven For Profit Businesses
• Cliff Bar - Make food that makes the world a better place
• Google - Organize the world’s information and make it universally accessible and useful
• Kiva - Make food that makes the world a better place
See more: http://gamechangers500.com/

7. How to look for a purpose?
Be compassionate, then:
• Observe your surrounding
• Identify problems
• Challenge status quo
Look for opportunity within your domain

8. Indonesia
Opportunity Within

9. I found the purpose, I want to
change the world, now what?
Now you need to look for a winning product
idea to deliver your purpose
Keep in mind…
Over 90% of startups failed!
Source: http://www.amazon.com/You-Build-Will-They-Come/dp/047056363X
Most founders failed to create the future with customers.
Source: http://hbswk.hbs.edu/item/6591.html

10. How to identify a winning product
idea for your next startup?
Use these simple I.T.C formula
• Impact – wholesome purpose ?
• Top Down – market size, customers, channels, cash
• Capability – leadership, ability to make the product

11. What’s Next?
• Positioning. Understand where you are at in life. Be
aware and thankful of who you are, what you have
and your surrounding
• Act. Don’t wait, take actions right away
• Measure. Measure your progress based on impact

12. Bonus: Free Winning Product Identifier
Scan the qr code on the left or
go to: http://bit.ly/winningproduct

13. Connect
Andi Sie
Startup Entrepreneur and Investor
@andisie
love@andisie.com
andisie.com
Let me know how can I be of assistance