The Real Reason Why Kids Aren't Saving (In Your Bank)
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The Real Reason Why Kids Aren't Saving (In Your Bank)
- 2. Most banks have (unpopular)saving products for kids
- 3. Products aimed at kids are unpopular because banks aren’t taking kids seriously
- 4. Hey banks! They’re notkids, they’re young customers
- 6. “buyyourpowercardhere!!” nothing to do with savings "Hey,you'reachild! Don'tyoulike childishthings?" (even though every child in the world wants to be treated older than they are) What the young customers see…
- 7. "Openanaccountwithus andgetanATM cardfeaturingCars orPrincesses" Ever heard of gender stereotyping? Are you really speaking trying to get young customers or their grandparents to open an account with you?
- 10. Bank encourage kid to saving only because they want to get their parents money
- 11. What is missing?
- 12. There is no continuity of objective
- 13. Bank should teach the kid the concept of saving
- 14. Start with the parents because parents are closest to both banks and kids
- 15. Use parents to stop telling their child: "Don't buy those concert tickets, that's a waste of money."
- 16. Use parents to start telling their child: "If you start saving now, you can buy those concert tickets."
- 17. Kid should have goals in mind for their lives and understand that money is inextricably linked to those goals
- 18. There are plenty of options for banks
- 19. Reward for every deposit money
- 20. Event in educating their parents
- 22. …. and more
- 23. Interested in getting more details about what banks can do?