The document discusses how qualitative research, such as surveys and on-site user testing, can be applied to conversion optimization. It provides examples of how Marketizator used qualitative research methods like on-site surveys, web analytics, and A/B testing to help clients like Marketview Liquor and Avon improve their conversion rates and key metrics. The author argues that qualitative research helps identify user pain points and barriers, which can then be addressed through testing and personalization to drive better performance.
21. Before the visit
Purchase
intention
Reasons to buy
Barriers to buy
During the visit
Real needs
Choice reduction
Barriers to buy
Motivations
After the purchase
Satisfaction level
NPS
Customer
Feedback
When can you do surveys?
22. On-site Surveys
> Find out why they came to the site
> Have they found what they were after?
> Which barriers are stopping them?
25. Case Study 1
Marketview Liquor is one of the most recognized
companies in the wine and liquor industry from
the US, an offline and online shop based in New
York.
54. +43,60%Add to cart Rate
100%Statistical significance!
+98,2%Conversion Rate
55. Next steps
▣ Extend campaign on other categories
▣ Deliver personalized experiences on
remarketing ads
56. The magic about conversion rates
+6%
Monthly incremental increase in
conversion rate
=
90%
More conversions in a year
Without paying anything extra for traffic
57. Samsung is one of the biggest
electronic equipment producers
in the world, generates more than
$ 300 billion annually from the
sale of their products.
Case study: https://www.marketizator.com/case-study-samsung
58. Deutsche Telekom is one of the
world's leading integrated
telecommunications companies, with
+143 million mobile customers
Case study: https://www.marketizator.com/telekom-casestudy
60. Find out why
Behavior insight
surveys + analytics
Test different
messages &
layouts
A/B testing editor
Segment the
traffic to be
relevant
Web
personalization
Marketizator:
World’s first integrated CRO platform: