Some of the marketing projects that I've taken the lead on.

1. AndreArmstrong
ANDRE ARMSTRONG
Portfolio

2. AndreArmstrong
ANDRE ARMSTRONG
Technology Marketer
EMEA Work Creative Portfolio

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Introduction
The following slides show a selection of
creatives from programs I’ve taken the lead on.
The purpose is to show my capability range
around Field and Product Marketing.
You might not agree with style or message for
some of these programs, but they fitted their
respective companies at the time.
Without the many great designers and web
developers I’ve worked with over time,
many of these programs wouldn’t have
become the success they were.

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2013 – 2015
International Marketing Manager
Company provides System Management,
Information Security & Data Visualisation
solutions.
HelpSystems

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Unsubscribe to Re-Subscribe Campaign
Landing PagePersonalised Comic Story
We created 5 stand alone comic stories around how a solution from HelpSystems could aid that unsubscribed person in their daily lives. Each
instalment would see the unsubscribed person be the star in the story.
The stand-alone comic story was direct mailed to the contact with an offer that if they re-subscribed they would receive the complete comic, plus a
promise to be contacted no more than once per month.

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Ready to Audit – A Security Campaign
Landing Page
Auditing IBM i was a big challenge for many SysAdmins responsible for the platform as they were not security savvy.
We created a 4 part campaign to help them pass an audit.. The campaign compromised of emails with short videos to set the scene. This drove
people to a landing page containing a podcast with more in-depth information and a whitepaper with an appendix of the correct security settings.
URL: http://www.helpsystems.com/safestone/ready-to-audit-ibmi
Landing Page Sections
Video

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2010 – 2013
Head of Marketing
Company provides Privileged User and IT
Automation solutions.
Osirium

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Through independent research by an analyst firm, 10 critical IT issues were identified that many organisations opted to tolerate rather than resolve, either because it was
too painful or they believed technology wasn’t available.
These issues were collated in the Alpha-Files and each month a new, solved case file was released. Each file consisted of a press release, email and landing page containing;
a video of an analyst discussing the issue, the consequences of doing nothing, a short paragraph on the Osirium solution plus a video, and finally, supporting evidence.
The Alpha-File campaign was used to recruit reseller partners. We identified a number of potential reseller partners in the UK and sent them an Alpha-File folder with
details of the cases, evidence (press cuttings) were included sealed in a forensics bag. Those that engaged each had their own microsite and we co-ordinated with the resellers
so that non ran the same solved case file within 28 days of another.
URL: https://www.osirium.com/alpha-files
The Alpha-Files

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Partners
Emails
Sales Enablement Micro Site

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Partners
Direct MailersPresentation(s)

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SysAdmin Assist
SysAdminAssist is a free application which allows Security and System Administrators to quickly identify and access all their infrastructure devices and applications. This
useful tool was built to provide an insight into an aspect of Osirium and to allow SysAdmins to gain some familiarity with the solution through using it on a day to day
basis. It was used as a follow-up’ by partners and sales after a meeting, in addition to being placed on freeware sites.
Messaging, branding, packaging, software adware, microsite, emails along with content such like videos were all required to be developed.

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Website
Videos / YouTube Channel
Video Demo’s
Whitepapers
Misc. Content

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2004 – 2009
Marketing Director
Company provides Information Security
and Software Monetisation solutions.
SafeNet

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Direct Mail
Dummy Keys
Attached

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Partner Marketing Programs
Interactive PDF positions the program with
partners for multiple, related, products

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Content & Localisation - Whitepapers, Case Studies, Presentations…
French, German, Spanish

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Websites
Partner Finder Localisation into French & German

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Events (Tradeshows, Seminars)
44 events completed in
one quarter!!

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Events (Tradeshows, Seminars)
SIBOS - Denmark
GITEX –
U.A.E.
CeBIT –
Germany

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2001 – 2004
Regional Marketing Manager, EMEA
Company provided Information Security
and Software Monetisation solutions until
acquired by SafeNet.
Rainbow Technologies

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Content – Whitepapers, Surveys, Articles

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Content & Localisation - Datasheets

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Content & Localisation - Adverts

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Content – Integration Guides
Cisco, Checkpoint, CA & Novell

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Packaging & Content – Technology Kits

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Content – Seminars
Banner Stand
Invitation
Datasheet Booklet
Invitation

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Content – ROI Tools
Cost ($) of using user names and passwords per year
No in organisation 1,000
Notes
Support cost 38 Adv
No.of calls per year 4.8 Adv
Total Cost of Ownership 182,400 $
Cost ($) of using iKey
First years cost for iKey
Cost of iKey 25
Cost to get a user operational with iKey 10.26 Adv
% of people that require a replacement iKey 0.05
Cost per replacement key 45.17 Adv
% of people that forget their 4 digit PIN 0.03
Cost to re-issue password 10.26 Adv
Total Cost of Ownership 37,823 $
Following yearly costs for iKey
Total Cost of Ownership 12,823 $
First years saving 144,577 $
Subsequent years savings 169,577 $
ROI 2 months
co mplete details where there is red text
Country 0
Unit price of the software 0
Expected number of units sold annually 0
Level of protection for application 0
Number of additional modules to protect (0-30) 0
Number of strategies per additional module (0-5) 0
Average yearly salary of a developer 0
Number of developers 0
Results
Yearly revenue lost to piracy 0
Total cost of additional development 0
Total cost (development + Sentinel) 0
Return On Investment #DIV/0! days after product is available
1= shell protection
2= strong protection through the basic use of technology
3= strong protection through an advanced use of technology
4=strong protection through the full use of technology

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Content – Direct Mail

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Content & Localisation – Emails

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Marketing Automation – Emails
In 2002 Rainbow started using a basic marketing automation platform called MarketFirst. It allowed us to automate emails and landing pages
based upon chosen paths of an audience member. We could ask a question in an email and if the person responded, it would automate a
marketing program out to them over a number of months.
For 2002 this was pioneering stuff!

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Tradeshows

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1999 – 2001
MarCom Manager, EMEA
Company provides Networking solutions.
Cisco Systems

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Content – Messaging Tools/ Sales Enablement

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Content – Internal Website

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Content – Partners
Information CDs for EventsInformation CDs

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Events
Banner StandsLocalised Invites

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Events
Product Information Cards Localised Event Information Cards

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That’s All Folks!
If you have questions or I can help you in
someway get in touch.
Details on how to do this are on the next page.

39. AndreArmstrong
ANDRE ARMSTRONG
andrearmstrong@gmail.com