RTP_RT053_AWD_SocialMediaMavenAwards_Mar_2015_Final

22015 SOCIAL MEDIA MAVEN AWARDS
Category: Specific Social Campaign
4 Kohl’s
5 Belk
6 Claire’s
Category: Up-And-Coming Social Channels
7 Lilly Pulitzer
8 Adore Me
Category: Social Influencers And Advocates
9 Jamba Juice
10 Softlips Lip Balm
Category: Social Amplification
11 Lorna Jane
12 DollarDays
Category: Overall Social Strategy
13 Saddleback Leather Co.
14 Staples
Category: Social Currency
15 Yes Sir
16 Marc Jacobs
17 About Retail TouchPoints
Winners listed by category:

13 Retailers Recognized As Social Media Mavens
Nearly a decade ago, social media was a small fraction of retailers’
marketing mix. While some businesses only focused on creating
accounts to be present on Facebook and Twitter, others focused on
pushing marketing messages out to consumers, hoping they would
get a response.
But today, best-in-class retailers understand that ongoing
communication, information sharing and engagement drive successful
social media initiatives. These organizations are putting social
networks at the center of their service, engagement and commerce
strategies in order to stay top-of-mind with connected consumers.
For the first year, Retail TouchPoints is honoring brands and
retailers that are using social media in innovative ways to improve
their businesses.
The 2015 Social Media Maven Awards recognize organizations for
their achievements in the social space. Retailers were nominated
based on one or more of the following criteria:
• Overall social strategy
• Best use of up-and-coming social channels
• A specific social campaign
• The role of social in an omnichannel campaign
• Social customer service strategies
• Integration of social media into the store
• The ability to identify and leverage social advocates
• Use of social analytics
Winners include both large, national retailers and smaller brands
and startups. Award recipients also vary in their product and
service offerings, from accessories to apparel, cosmetics and
office supplies.
This year’s winners are (in alphabetical order):
• Adore Me
• Belk
• Claire’s
• DollarDays
• Jamba Juice
• Kohl’s
• Lilly Pulitzer
• Lorna Jane
• Marc Jacobs
• Saddleback Leather Co.
• Softlips Lip Balm
• Staples
• Yes Sir
We hope you enjoy the inaugural Social Media Maven Awards!
Please join us in congratulating all 13 winners!
Sincerely,
Alicia Fiorletta
Senior Editor
@AliciaFiorlettaTweet me!

Category:
Kohl’s Beats Black Friday Competition With Social Media
Kohl’s is a department store chain with more than
1,100 stores across the U.S. Despite its strong position
in the retail market, Kohl’s faces intense competition
during the busiest retail day of the year: Black Friday.
During the 2014 holiday season, Kohl’s leveraged its
sponsorship of the American Music Awards to air a Black
Friday teaser commercial that generated awareness for
its holiday sweepstakes. The next day, Kohl’s activated
a weeklong Twitter-focused engagement initiative. The
campaign included social listening and a Twitter contest
that used the hashtag #KohlsSweeps.
Each day of the week leading up to Black Friday,
different trivia questions were asked and new content
was generated. To be eligible to win, followers were
required to use the hashtags #BlackFriday and
#KohlsSweeps when answering the questions.
The first trivia question capitalized on the relevancy and
excitement still bubbling over from the previous night’s
AMA broadcast, which quickly placed #KohlsSweeps
among Twitter’s trending topics list. Other questions
focused on Disney’s mega-film Frozen, holiday themes,
and other hot items available at Kohl’s.
During peak Black Friday hours, Kohl’s published contest
content every 15 minutes and intersected relevant
conversations from influencers and everyday shoppers.
The retailer, in conjunction with the Weber Shandwick
public relations team, monitored trending topics and
influential conversations to intersect. One example
included Detroit Lions linebacker Kyle Van Noy, who
asked his followers where the best Black Friday deals
were taking place. Kohl’s intercepted the tweet,
sending Van Noy and his 23,700 Twitter followers to its
assortment of Black Friday deals.
Results for the campaign included:
• A 234% increase in positive sentiment during
Black Friday week;
• More than 11,000 new fans across social platforms;
• 370,000+ Twitter mentions and more than 255
million Twitter impressions; and
• The retailer acquired 39% of overall share of voice
on Twitter compared to competitors.
11.2 million
SOCIAL CIRCLE
375,000
212,000
Specific Social Campaign
67,432

Category:
Belk Spreads Holiday Cheer With Social Media
Southern lifestyle retailer Belk drove engagement
on social media during the 2014 holiday season by
combining social sharing, digital content and a series
of giveaways.
The Santa Baby Sweepstakes, which was powered by
engagement solution provider HelloWorld, offered a
grand prize of $10,000 and additional prizes. Belk helped
boost holiday spirit through constant social engagement.
Users had to register or log in online to enter
themselves into the sweepstakes at Belk.promo.eprize.
com/holiday/# with their email address or through their
Facebook account. In addition, users were invited to
play festive, digital games and earn bonus sweepstakes
entries by sharing the site across social channels.
Consumers were able to collect entries by completing
a variety of tasks, including:
• Registering for the contest;
• Logging in;
• Sharing a Belk tweet, Facebook post or email; and
• Watching the Santa Baby video on YouTube.
The campaign was shared and promoted across
Facebook, Twitter, Instagram and YouTube.
Belk fans also could win an entry by snapping a photo
and using the hashtag #BelkSantaBaby to create their
own eCard selfie with the campaign’s icon, who is a
model named “Santa Baby.”
The retailer also offered an instant win game. Although
playing the game did not count as a sweepstakes
entry, shoppers had the chance to win a variety
of prizes every day. Given these daily offers, the
campaign enticed users to continue engagement with
the retailer.
The campaign began Nov. 8 and ran through Dec.
31, 2014. Upon conclusion, Belk garnered more than
one million sweepstakes entries and more than 1.6
million eCards were shared.
Customers also were rewarded for referrals. Over the
course of the campaign, more than 15% of registrations
came directly from referrals, showing consumers’
overall level of excitement and engagement.
1.7 million
SOCIAL CIRCLE
67,100
15,200
22,000
2,900

Category:
1.5 million
SOCIAL CIRCLE
61,000
88,100
Claire’s Engages Tweens With Project BFF
When Claire’s wanted to increase its social fan base
and raise awareness for its Best Friends Forever
Jewelry line, the retailer enlisted ad agency and
invention lab redpepper.
Both companies acknowledged that tweens have
grown up in a digital world and enjoy creating and
sharing content. With these behaviors in mind, Claire’s
and redpepper created a contest designed to bring
target consumers closer to the brand.
Claire’s Project BFF allowed girls to design a pair of
best friend necklaces via a custom web application:
one for them and one for their “bestie.” Through a
voting process, one winner would be selected and her
creation would be sold in Claire’s stores. Designers
were encouraged to share their necklaces on social
profiles to capture votes.
Project BFF was a fully integrated campaign designed
to build the BFF Jewelry line brand. The sweepstakes
took place on a web site touting a game-like design
tool that allowed tweens to choose from a selection of
chains, charms and stones to create their necklaces.
Social share buttons also were included to encourage
participants to share their designs with friends.
An exciting prize, continued social promotion and a
strong call-to-action unlocked a viral loop that brought
more consumers to the Project BFF site. Gen-Z
influencers also were identified and leveraged to
extend campaign reach.
Over the course of the 21-day campaign, 12,831
necklaces were designed. During that time, Claire’s
also saw the following results:
• 277,120 page views for the Project BFF site;
• 28,789 new Facebook fans; and
• A 27% increase in Instagram followers.
Claire’s ended Project BFF with a new fashionable
necklace on the shelves and 46,064 new friends. The
sweepstakes was so successful that the Claire’s team
already has held a second competition.
16,191
4,171

Category:
Lilly Pulitzer Leverages Instagram To Generate Buzz,
Sales For New Book
Lilly Pulitzer’s 5x5 prints are a series of paintings
produced daily by a team of in-house artists. Each
print represents a season, event or the brand’s
heritage, and is published to Instagram, Pinterest and
an on-site image carousel at 5 p.m., five days a week.
By leveraging social data, Lilly Pulitzer determined that
the 5x5 prints were driving more engagement than any
other content series across channels. On Instagram,
photos tagged with #Lilly5x5 generated more than 4.4
million interactions, accounting for 33% of the brand’s
total platform engagement. On Pinterest, 5x5 prints
consistently ranked among the brand’s top 10 most
engaged images.
To turn these insights into action, Lilly Pulitzer started
to integrate the prints into a series of business
initiatives. For example, the most popular prints on
social are now embedded in emails and framed on
the walls of retail stores. Lilly Pulitzer also published a
book dedicated to the Lilly 5x5, bringing what started
as a social initiative to the forefront of the brand and
product strategy.
Lilly Pulitzer generated buzz for the new book by
tapping Like2Buy, a solution from Curalate that makes
Instagram images shoppable — and the products
within them attainable. During the weeks leading up
to the launch date, Thanksgiving 2014, Lilly Pulitzer’s
social team used the platform to build excitement and
educate fans.
Within 24 hours of the Thanksgiving announcement,
Lilly Pulitzer saw a 400%+ increase in traffic to the
site from Instagram. Over Black Friday weekend,
Like2Buy delivered 50% more referral traffic from
Instagram as compared to Facebook. That traffic
translated to sales, enabling Lilly Pulitzer’s social team
to prove Instagram ROI. By building off of the 5x5
prints, Lilly Pulitzer has increased Instagram followers
by 170% and Pinterest followers by 56%.
898,450
SOCIAL CIRCLE
166,000
416,000
Up-And-Coming
Social Channels
134,013
1,564

Category:
809,420
SOCIAL CIRCLE
7,548
39,600
Adore Me Crafts Aspirational Content To Drive
Valentine’s Day Sales
As an online-only retailer, Adore Me relies on digital
channels and touch points to drive engagement and
turn one-time buyers into loyal customers.
Adore Me set out to organically engage Pinterest users
through a cost-per-click campaign around one of the
company’s most valuable holidays: Valentine’s Day.
For the 2015 campaign, influencers were invited to pin
Adore Me’s content to their top-performing boards
in an effort to increase brand engagement and drive
traffic to the e-Commerce site.
To execute the campaign, Adore Me crafted “pin-
worthy” content that was creative, compelling and
romantic. The eTailer then enlisted a powerful army of
“Pinfluencers” to generate buzz and share the content
on their Pinterest accounts. To acquire and engage
this group of influencers, Adore Me partnered with
HelloSociety, a social media influencer marketing and
solution provider.
Results from Adore Me’s Valentine’s Day Pinfluencer
campaign dramatically exceeded expectations and
demonstrated the power of social media influencers
and Pinterest as a sales platform. Results for the 2015
campaign included:
• Clicks coming from Pinterest increased by
2,500% compared to the previous quarter.
• The number of purchases coming from
Pinterest increased by 6,500% compared to
the previous quarter.
• Adore Me’s Cost Per Acquisition throughout
the campaign was 50% less than on other
social networks.
• Adore Me’s pins received 50 million impressions
and 58,000 re-pins.
Content has always been key to Adore Me’s overall
social strategy, with the retailer posting inspirational
quotes and aspirational images each week, and
hosting contests and giveaways throughout the year.
Up-And-Coming
Social Channels
19,848

Category:
1.7 million
SOCIAL CIRCLE
67,300
35,700
Jamba Juice Taps Fitness Influencers To Fuel Product Launch
In June 2014, Jamba Juice released a new line of
freshly squeezed juices — its largest product launch to
date. To position itself as a healthy-living leader, Jamba
Juice curated a team of influencers to re-introduce the
brand to audiences.
Jamba Juice executed a two-pronged approach
to influencer relations, which included real-time
recruitment and amplification, as well as larger,
integrated partnerships.
To start, Jamba Juice sent a branded gift card to
social trendsetters who had an affinity for the brand
and healthy living. Influencers were asked to try a new
freshly squeezed juice with no formal commitment. This
helped cultivate an organic attachment to the product,
which made the influencer partnerships more authentic.
In addition, Jamba Juice partnered with key social
influencers to execute larger scale programs, including:
• Fitness Frenzy: Jamba Juice identified and
commissioned fitness influencers such as Cassey
Ho of Blogilates to create photo and video
content that spotlighted why Jamba Juice and
fitness go hand-in-hand.
• Getting Our Dance On: Jamba Juice signed a
strategic deal with DanceOn, a YouTube channel
that represents dance influencers through video
and live-action projects. The brand also executed
a user-generated content series in which
consumers showcased how Jamba Juice helped
fuel their passion for dance. The content was
promoted through videos from Pharrell Williams
and other influencers.
As a result of these initiatives, Jamba saw an 8% increase
in sales for the new product line. Other results included:
• Fitness influencer posts averaged a
4.013% engagement rate on the Jamba
Juice Instagram account, surpassing its 3.5%
engagement benchmark.
• With DanceOn, the Jamba Juice series drove
3.1 million video views and nearly 42 million
total social media impressions through shared
content alone.
Pharrell tweeted about his involvement to his 3.92
million followers on his personal account and his “i am
OTHER” professional account with more than 58,000
followers, reaching close to 4 million Twitter accounts
in total.
Social Influencers
And Advocates
684,865
914

Category:
1.1 million
SOCIAL CIRCLE
4,400
3,358
Softlips Lip Balm Harnesses Social Advocates To Drive Product
Awareness And Buzz
A popular brand in the ‘90s, Softlips was experiencing
declining sales and loss of retail shelf space. Challenged
by a highly competitive market, Softlips turned to
social media to build awareness of its new product, the
Softlips Cube, and re-energize its brand image.
Knowing its target consumers — women aged 16
to 24 — are voracious social media users, Softlips
developed a social strategy that would emphasize
how the Cube meets basic needs of hydration and
how it provides additional benefits such as 5-in-1
lip perfecting technology. Softlips used its product
differentiators to develop a content strategy based
on different categories: Product information, fashion/
style, celebrities, “shareable” graphics and giveaways.
To boost social engagement, Softlips partnered with
Influenster to bring the Cube to more than 10,000
Millennials. Influenster Vox Boxes require recipients to
interact with brands on all social channels, as well as
post photos and feedback on retailer web sites.
During Influenster box distribution periods (August and
October), Softlips saw a significant increase in its social
following and overall engagement rates. The brand
focused on responding to every brand mention with a
“like,” favorite, re-tweet, direct reply or comment.
Results from the campaign included:
• Each Facebook post organically reached
between 2,000 and 9,000 people (up from 500
to 1,000 people);
• The Softlips Twitter account gained more than
3,000 organic followers in three months;
• Four Softlips terms and hashtags trended during
an Influenster Twitter chat;
• Instagram gained more than 3,000 followers,
with average post engagement increasing from 0
to more than 200; and
• Softlips gained more than 4,000 followers
on Pinterest.
Due to the program’s success, Softlips was able to
secure secondary placements in many stores, including
key placement in the front of Walmart. Sales are
exceeding forecasts and are predicted to experience
double-digit growth in 2015.
Social Influencers
And Advocates
4,321

Category:
Social Amplification
1.1 million
SOCIAL CIRCLE
34,700
449,000
Lorna Jane Engages Consumers Nationwide
On A Local, Personal Level
As Australian women’s sports label Lorna Jane continued
to expand across the U.S. in 2014, the brand needed a
method to connect with and grow its local fan base.
With an influencer strategy and social media as the
ingredients, Lorna Jane went to the most vocal and
social advocates in fitness and fashion to win the
battle to become America’s most “fitfluential” brand.
Lorna Jane formed relationships with bloggers and
fitness experts in local communities and invited them
to stores for personal styling sessions. The brand also
targeted the “top 100 Yelp elite,” a group of women
who actively reviewed businesses on the platform.
By turning store managers into the “Lorna Jane Army,”
the brand also was able to develop a social media
team that managed local pages and engaged with
consumers. With a thorough training program, and the
MomentFeed platform, the Lorna Jane Army was able
to build a loyal and connected fan base.
Using the MomentFeed platform, store managers are
able to curate, manage and interact with communities
surrounding local stores in a way that is impactful and
scalable. Managers also are empowered to implement
Instagram contests, trunk shows, fitness events and
activities to drive in-store traffic. In 2014, up to 16,517
posts were published through MomentFeed on local
Facebook, Google and Foursquare pages. Since
joining the MomentFeed platform, Lorna Jane saw its
Instagram following increase by more than 64%.
Lorna Jane also saw local Facebook posts turn into
bottom-line revenue. For example, local pages delivered
more than $25,000 in Facebook Media value.
Throughout the year, Lorna Jane saw its fan base for
local pages increase by 147%.
Just 18 months after the initial campaign launch, Lorna
Jane now accounts for approximately 20% of total
social media mentions among direct competitors, which
include Lululemon, Athleta and Sweaty Betty. More than
80% of external social mentions now occur in the U.S.
182,000

Category:
244,890
SOCIAL CIRCLE
3,440
1,399
DollarDays Develops Contests To Support Local Businesses
DollarDays is a wholesale distributor and closeout
company developed to help small businesses and
entrepreneurs compete against larger enterprises.
Offering more than 300,000 high-quality goods
at reasonable prices, DollarDays strives to increase
its number of Facebook followers by educating
consumers on how they can help small businesses and
charitable organizations.
For its March 2015 social cause, DollarDays planned
a $5,000 merchandise giveaway for men’s, women’s,
children’s and pet shelters. To be eligible, consumers
were asked to enter the name of the shelter as well as
its city, state and email address.
Past contests that were promoted via social focused on:
• Small businesses: DollarDays donated $500 to
the small business with the most mentions. The
contest runner-up won $250.
• Community entrepreneurs: The entrepreneur
who received the most votes on the DollarDays
Facebook wall won $500.
• Non-profits: Consumers nominated their favorite
non-profits to help them win $5,000.
• Schools and teachers: By nominating their
favorite schools and teachers, consumers were
able to award them up to $5,000.
DollarDays promotes the contests and shares more
details about past winners on its blog. Due to the
success of these community-driven campaigns,
DollarDays has developed other socially responsible
programs including its 5% Give Back Program and
Wish List Program.
Social Amplification
2,739

Category:
Staples Takes A Customer-Centric Approach To Social Content
More big-box retailers and online marketplaces are
selling office supplies, making the market far more
saturated than in the past. In order to stand out,
Staples needed to capture consumer attention across
all channels — especially social media.
As Senior Manager of Social Media, Aryn Clarke has
led current social media marketing strategies for
Staples and has pushed the retailer to produce more
paid media efficiencies in the social space.
Despite high competition in the social advertising
realm and sharp declines in organic reach on popular
social networks, Staples focused on improving media
efficiencies on social. Although costs were rising,
Clarke set a goal to beat the cost-per-engagement
(CPE) from the year prior. This aggressive goal forced
the entire team to create better content and shift more
dollars toward high-performing content.
On a weekly and monthly basis, CPE was monitored
closely and the team made adjustments to content
and the retailer’s media targeting strategy. As a result
of these changes, Staples was able to reduce its CPE
for the year by 14%, performing 6% below the set goal
for 2014. This helped the brand engage more of its
audience — even while spending fewer dollars.
To drive ongoing engagement and brand loyalty,
Staples also has focused on taking a more customer-
centric approach to its overall social strategy. The
retailer changed the way deals and offers were
promoted through social and, instead, focused on
creating highly relevant and engaging content.
For example, Staples created social content that
looked less like weekly circulars and hinged more
on appealing to consumer passion points. After
implementing this strategy, the brand saw a 135%
increase in average click-through rates for weekly
offers shared on Facebook.
1.3 million
SOCIAL CIRCLE
20,800
5,010
Overall Social Strategy
6,661

Category:
42,419
SOCIAL CIRCLE
5,428
12,300
Saddleback Leather Co. Builds A Consistent
Brand Voice Aross Social Networks
In April 2013, David Munson, CEO of Saddleback
Leather Co., asked the brand’s “Relationship Guy”
John Bergquist to build a “Relationship Team.” With
this team, the brand sought to develop a well-defined
voice and strong social content to ensure team
members were able to post on social networks and
build engagement on a daily basis.
With a solid brand voice, Saddleback Leather Co.
was then able to refine its social customer service
strategies by fleshing out a plan and method for its
team. The brand also consulted key “engagers” from
its customer service team to get its social service
department in shape.
During his time at Saddleback Leather Co., Bergquist
has guided the company’s overall social strategy,
culture and presence across social platforms. The
brand now communicates a single, unified message
on multiple platforms, and tailors approaches to each
platform’s unique nuances. The overall brand message
is that Saddleback Leather Co. strives to create leather
goods that people will pass down for generations.
However, that message is presented differently as a
photo on Instagram compared to when it’s a standard
post on Twitter or Facebook.
Instagram has become an increasingly valuable
channel for the brand as the team focused more
on understanding its unique culture and how to
effectively engage consumers. Since building up
its Instagram strategy, Saddleback Leather Co. has
increased its following from zero to 12,000.
ROI is a core metric for all retail businesses. As a
result, the entire Saddleback Leather Co. team is
equipped to understand the bottom-line impact of
social engagement. Bergquist has taught the team
to understand the numbers of the business, and help
them learn which social strategies work and which do
not. Since 2011, the total number of sales driven by
social engagement has increased by 800%.
Overall Social Strategy
4,858
8,326

Category:
2,502
SOCIAL CIRCLE
4,486
13,400
Social Currency
Yes Sir Exchanges Products And Services For Social Posts
In September 2014, Yes Sir, an online destination
for men’s grooming products, partnered with Man
Made London to create a social media barbershop to
generate buzz and engagement for both brands.
Initially, the brands partnered on a series of “how-to”
videos on grooming for the Yes Sir YouTube channel,
which led to the idea for the social media barbershop.
The shop exchanged Facebook posts, tweets and
Instagram posts as payment for a wet shave or beard
trim. All customers had to do is share photos and
messages using the hashtag #SHAVEMESIR.
The success of the social currency initiative led to a
series of similar campaigns:
• The Mo Bar #TheMoBar: Launched in Central
London in November 2014, the two-day
event was developed in collaboration with
Gentlemen’s Tonic. The pop-up was launched
during Movember to create awareness for men’s
health issues and prostrate cancer. During
the event, consumers received free Mo trims,
head massages and consultations, in return for
tweets and Instagram posts with the dedicated
#TheMoBar hashtag.
• #GrowAMoSir Campaign: This campaign was
developed in partnership with the independent
web series called the Nomad Barber. Launched
globally on Instagram and YouTube, the campaign
encouraged men around the world to tag
photos of their Mo Selfies with the #GrowAMoSir
hashtag. Participants were rewarded with prizes
based on their creativity.
• #Decembeard Campaign: Yes Sir launched an
Instagram campaign in collaboration with the
Bowel Cancer UK charity to encourage men to
tag their selfies and raise awareness for bowel
cancer. Winners were selected by celebrity judge
Ben Richards and received a luxury beard box as
a prize.
Each campaign resulted in more than one million
impressions and reach across social media platforms.
In addition to seeing a boost in store sales, Yes Sir also
saw a 10% to 15% lift in e-Commerce sales following
the launch of the pop-up stores.

Category:
1.7 million
SOCIAL CIRCLE
2.6 million
1.9 million
Marc Jacobs Generates Fashion Week Buzz With Tweet Shop
Luxury designer and cosmetics house Marc Jacobs
took the term “social commerce” to a new level with
the launch of its Tweet Shop. Unveiled during New
York Fashion Week 2014, the Tweet Shop encouraged
consumers to put their wallets away and instead, tweet
and post on Facebook and Instagram, to drive buzz for
Marc Jacobs’ Daisy fragrances.
Although the Tweet Shop was only open Feb. 7-9,
2014, the campaign yielded more than 13,500 Twitter
mentions and more than 4,300 Instagram mentions.
Consumers were asked to use #MJDaisyChain in their
social posts. The more the hashtag was used, and the
more influential the posts, the more “digital currency”
was collected. When consumers entered the location,
they showed their phone to a hostess to receive deluxe
fragrance samples such as a roller ball, mini bottle or a
piece of jewelry with solid perfume. Fans with more creative
posts were awarded with prizes such as Marc Jacobs
sunglasses and handbags. The brand partnered with a
series of blogger judges to select 10 winners each day.
However, the Tweet Shop wasn’t solely a transactional
experience. Shoppers were able to enjoy a lounge, drinks,
Wi-Fi, complimentary manicures and a photo booth.
Targeting women aged 18 to 34, Marc Jacobs created
the Tweet Shop to show appreciation for its Daisy girls
who are loyal to the brand and “continue to inspire and
engage them,” said Lori Singer, Group VP of Global
Marketing at Coty, the beauty products manufacturer
that works with Marc Jacobs on all fragrance products.
“What we’ve seen over the past few years is that
the community of girls engages with the brand
consistently over social with a terrific engagement
rate,” Singer said in a ClickZ interview. “They post
photos of their bottle collections, do watercolors or
sketches, and use the bottles as inspiration and post
them on Instagram and Facebook.”
96,276
Social Currency

About Retail TouchPoints
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TouchPoints network is comprised of a weekly newsletter, special reports, web seminars,
exclusive benchmark research, and a content-rich web site featuring daily news updates
and multi-media interviews at www.retailtouchpoints.com. The Retail TouchPoints team
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