Google Plus is a platform about people and their passions, not brand identities and corporate spin. Networks can be built around valuable content, but tapping into your inner creative requires you to find your passion and build your tribe. Andrea Nelson De La Cerda from The Clover Agency offers some insight into what makes Google Plus different from other social networks and a few quick tips to get started.

1. +
Using Google+ To Build
Your Online Community
Andrea Nelson De La Cerda
www.thecloveragency.com

2. +
Guy Kawasaki’s- 5 P’s of Social Media
People Perceptions Passions Pictures Pimping

3. +
A Little Background
 There are more active
users on G+ than twitter
 540 million active users
 Allows a space for content
in “communities”
 Statistics show an impact
on SEO
 Personalization- follows,
+1’s and contacts
 Social Search
 Hummingbird algorithm
http://www.vlogg.com/12370/googleplus-statistics-as-of-october-2013/
54%
24%
7%
15%
Number of Users
Google
Twitter
Pinterest
Instagram

4. +
Google+ Impact

5. +
What Makes Google+ Different?
 Google+ is a focus on the
person, not the brand
 A visually appealing, content-
rich medium
 Builds communities around your
passions
 +1’s = #1 impact to search
above backlinks and likes
 Today...it’s cheaper!
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits

6. +
Tools and Trends
(A few must-haves)

7. +
Tools to Know/Implement
 Google Authorship
 Timing+
 Google+ Local
 Google Hangouts
 Google HOA
 YouTube Subscriber List
 Curated Content Aggregates (Alltop or StumbleUpon)

8. +
Tips to Use Google+

9. +
Getting Started
 Set up a complete profile- Include a keyword-rich
description, complete contact information, links to your website
and favorite blogs
 Profile Pictures matter- Use a friendly picture of your face (not
your dog or last night’s dinner). Pictures slightly off-center are
slightly more interesting
 Keep it personal- Google+ is about people & their passions...not
brand identities. So even if you choose to use Google+ for
business, don’t lose sight of your personal identity and share
your passion on your page.

10. +
Create New Habits
 Implement Authorship
 plus.google.com/authorship
 Use “What’s Hot”- leverage
conversations already taking
place
 Photos, Video, Photos, Video
Here are a few things you
should do right away:

11. +
Photos v. Links Tip!
Adding photos to your posts
gives you significantly more
space in the newsfeed than a
simple link does. Be sure
you’re adding photos in
virtually every G+ post to
maximize your exposure.

12. +
Engage
 Ask questions and engage
with your network of
followers
 Respond and acknowledge
+1’s whenever possible
 Use #hashtags (but keep to
2-3 for each post)
 Join Communities

13. +
Use Google+ Communities

14. +
Growing a Community
 Pick a broad topic
 Attach Communities to Your Page
 Feature member contributions within the community
 Follow members of your community with Google+
 Segment your list
 Follow members of other communities
 Statistically, 20-30% will follow you back

15. + But...It starts with
your passion!
So... get creating!

16. +
Connect With Me!
@AndreaNDLC
@AndreaNDLC
@Andrea De La Cerda
About the Author:
Andrea De La Cerda