2. Table of Contents
About Andrea
Experience
Resume
Portfolio
Case Studies
Testimonials
Connect with me!
3. About Andrea
Andrea has 8 years of marketing and sales
experience in healthcare and has worked in
many avenues in the related field. Her
portfolio consists of business development
campaigns ranging from lead generation and
training of admissions representatives at
Ultimate Medical Academy (UMA) to branding
and creation of marketing material for
Creighton Healthcare.
At Creighton Healthcare Andrea reports
directly to the CEO and owner of the
company. Creating new marketing material,
leading outbound and inbound marketing
events, direct marketing, digital marketing,
social media marketing, charitable events to
increase brand awareness and to insure
services meets needs of clients.
Andrea started out in sales and marketing at UMA,
where she gained invaluable experience in
training team members and development of new
teams.
She then took a role as a
Marketing & Account
Manger at Rose
Radiology, where she
increased profitability and
gained trust and
relationships with
physicians, attorney,
marketers through cold
calling, social media,
networking events and
trade shows.
5. Resume
SUMMARY
Ambitious marketing, sales, branding and business
development professional with 8 years of experience
focusing on healthcare leading roles. Dedicated, loyal, and
energetic with proven track record in building
relationships, generating new business and developing top
sales results. Offering a unique and creative combination of
leadership skills and persuasive ability.
PROFESSIONAL STRENGTHS
-Experienced in networking and marketing to a territory of
-physicians, lawyers and medical centers.
-Exceptional interpersonal skills necessary to communicate
effectively with an open mind at different levels.
-Transferrable skills in sales, marketing and management.
-Strong closer, determined and persistent with track record
of success within competitive markets.
-Skilled in strategic planning and implementation with
ability to manage multiple tasks simultaneously within time
and budget.
-Unmatched drive to compete and win.
RELATED EXPERIENCE
Creighton Healthcare, Inc., Marketing & Business Development Manager,
Tampa, FL
( 10/2013 – Present)
Multidisciplinary Personal Injury Practice
-Market the treatment and diagnosis of personal injury and automobile accidents to
physicians, including specialists, attorneys, front office staff and referral
coordinators in order to build relationships to foster long-term growth and stability;
report directly to CEO, COO and investors.
-Executed regional marketing plan that developed new business and referral sources
by 55% in less than a year, maximized business; co-produced annual budget and
presented marketing briefs on ROI to high level executives.
-Lead outbound and inbound marketing events, direct marketing, digital marketing,
social media marketing, charitable events to increase brand awareness and to insure
services meets needs to incorporate feedback in future visions.
-Helped optimize development process to create business plan and referral network
for internal medicine and primary care physicians with top specialists such as; pain
management, neurology, neurosurgery, orthopedic spine, orthopedic surgery and
sports medicine physicians.
-Exceeded monthly quota 33% and generated approximately $3.2 million in revenue
during twelve-month period.
6. Resume (continued)
Rose Radiology Centers, Inc, Marketing & Account Manager, Tampa, FL
(1/2013 – 10/2013)
Radiology Services Company
-Market diagnostic services to over 550 referring physicians in Tampa
including primary hospital accounts, Tampa General Hospital, Memorial
Hospital, Moffitt Cancer Center and USF Health; reported directly to
Director of Marketing.
-Exceeded sales targets by developing physician relationships in a
formerly unrepresented territory to increase profitability.
-Orchestrated rebranding campaign and responsible for facilitating
communication with internal and external personnel.
-Generated approximately $2.5 million in revenue during six-month
period.
-Develops key relationships with top specialists in growing territory;
orthopedics, internal medicine, general practice, neurology, oncology,
pain management, OB/GYN, ENT and physical therapy.
-Closed new accounts.
UMA Online, Sr. Admissions Trainer, Tampa, FL
(12/2010 – 12/2012)
Post-Secondary Allied Healthcare Institution
-Reported directly to Senior VP of Admissions and VP of online
marketing; ranked consistently in the top 10 out of 200+
representatives on sales floor.
-Exceeded individual monthly quota by up to 133%, 3-time cube
award winner for outstanding performance.
-Developed and founding member of LiveChat team; integrated
inbound chat leads, SEO and generated high levels of lead
conversion and ROI.
-Instructed team trainings for 30+ representatives on client
relations, consultative sales and closing techniques.
Led company wide motivational activities to drive personal and
team achievement.
EDUCATION: University of South Florida Graduated 08/2009
Bachelors of Science – Major in Biomedical Sciences
Minor in Biomedical Physics
7. Highlights
• Ability to multi-task and complete projects on time.
• Success with print ad campaigns.
• Experience in growing & expansion of companies in various
departments.
• Increase in social media followers.
• Trained over 30+ members of a team.
• Personable, energetic & motivated management style.
8. Portfolio
*All companies listed are a comprehensive portfolio or Andrea’s work experience. There is a combination of companies
and ones she has strategic business relationships with.
9. Case Study: Creighton Healthcare,
INC.
Objective: Creighton Healthcare INC.,
multidisciplinary medical practice focusing
primarily on personal injury , set out to
increase brand awareness of services by re-
branding and creation of new marketing
material.
Treatment: Andrea serves as the marketing
and business development manager working
with contracted print companies and web
designers to create direct marketing
campaigns to increase brand awareness to
referral sources.
10. Case Study: Creighton Healthcare
INC.
The Results:
55%
133%
$3.2
Increase in new business and
referral sources.
Average of monthly quota met.
Approximate revenue generated
during first year.
11. Examples of marketing
material
Figure 1.1: Creighton
Healthcare personal injury
brochure (front).
Figure 1.2: Creighton
Healthcare personal injury
brochure (back).
Figure 1.2: Creighton
Healthcare personal injury
brochure in Spanish.
Figure 1.2: Creighton
Healthcare personal injury
brochure (back).
12. Examples of marketing
material
Figure 2.1: Thank you cards
designed for clients and referring
offices.
Figure 2.2: Light up key chain also used with
attorneys to demonstrate how accident
occurred.
Figure 2.3: Magnet for office
or home.
Figure 2.4: Sticky notes, various sizes
created for function.
Figure 2.5: Office organizer for
desk or car.
13. Case Study: CHC Weight Loss
Objective: CHC Weight Loss set out to increase
brand awareness of products and run
campaign to align with television, print and
social media.
Treatment: Andrea serves as project manager
working with public relations, social media
and web designers to optimize marketing
efforts.
14. Examples of marketing
material
Figure 3.1: “No more muffin top” ad
running in Tampa Bay Times currently,
awaiting billboards to be placed
strategically in Tampa Bay area.
Figure 3.2: Post cards sent to existing,
prior and prospective clients (front).
Figure 3.3: Post card targeted to both
men & women for holiday season (back).
Figure 3.4: “No more muffin top”
campaign designed for Halloween
season.
15. Case Study: CHC Weight Loss
The
Results:Combined social media
followers.
Amount of referrals through “refer
a friend” and print ad campaigns.
Increase of new prospective leads a
month.
3,000+
47%
60%
16. Case Study: Rose Radiology
Objective: Increase brand awareness and
generate new business in formerly
unrepresented territories to increase ROI.
Treatment: Andrea acted as account manager
for Tampa region, orchestrated rebranding of
territory, developed key relationships with
hospitals, physicians specialists, while closing
new accounts.
17. Case Study: Rose Radiology
Accounts handled in territory including
TGH, Laser Spine Institute & Moffitt
Cancer Center
Million generated in 6 month
span.
500+
$2.5
The Results:
18. Case Study: Ultimate Medical
Academy
Objective: Increase ROI and referrals,
expansion of company, train new teams,
SEO optimization.
Treatment: Andrea acted as team lead and
trainer to develop 3 new teams of 30.
Founding member of LiveChat team
integrated in company to increase lead
generation and exceeded monthly quota that
enabled her to coach other team members.
Reported directly to VP Sales, VP of
Operations & Senior VP of Admissions.
19. Case Study: Ultimate Medical
Academy
The Results:
Ranked in top
percentile out of 200+
representatives.
Exceeded quota on
average monthly.
Number or representatives
trained for each team
developed.
Top 10
30+
133%
20. Testimonials:
Question: list the top 3 work related
strengths of this individual
“The top 3 work related strengths of
Andrea has tenacity, people skills and
commitment. Tenacity. Andrea works
extremely hard and stays with an effort
until she succeeds.
People Skills. Andrea works well with
others at all levels from peers through
customers and to management.
Commitment. She commits and does
whatever it takes to successfully
complete the assignment.”
-Wes Kench Former Regional Marketing Manager (Rose
Radiology)
“For Andrea that would be connections, knowledge
of self and dedication. Connections -She definitely
knows how to maintain her little "black book" well.
I travel in excess but we've always managed to keep
in touch. Meeting up with her seems "as if it was
yesterday." That is a rare trait to have nowadays.
Knowledge of self - Andrea is well aware of her
limitations and has the capability to break those
limitations and improve.
Dedication - In any form of difficulty whether it be
project or with teammates, Andrea makes sure that
the work is done in a proper manner and sticks it
through.”
-Dr. Ian Rusiana
21. Connect with me!
I believe I would be a great fit for the Practice Coodinator position to facilitate
the immense growth and opportunity there is for the new program with my
passion, energy and motivation to get WellDyne where they want to be.
Let’s connect and talk about how I can be an asset to your company today!
Phone: 727.510.4364
Email: andrearaffinan@gmail.com
