5. R A C E RESEARCH ACTION COMMUNICATION EVLUATION Effective CampaignsStart with R.A.C.E
6. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
7. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”