2. Digital and IT strategy and effectiveness
Strategy& is proud to help its clients achieve essential advantage through creative digital strategies and better IT
management techniques. We believe the way we work with our clients, our deep understandingof technology, and
how we think about problem solving set us apart and result in practical, competitive solutions. Our model of
advising clients is characterized by the following:
A collaborative engagement model: we like to work as closely as practical with our clients to ensure our
recommendationsare grounded.
Technically sophisticated insights: we understand the underlying technologies that drive costs and support the
business. Our recommendations are not one dimensional; we want to reduce costs while growing capabilities.
Pragmatic, achievable recommendations: we understand pie-in-the-sky strategies that your team cannot execute
are frustrating and distracting. Our experience achieving results guides each recommendation.
Smart solutions: our people strive for creative ways to achieve your objectives; obvious solutions do not create
advantage.
3. The dawn of Business consulting on The Technology platform
Until recently, marketers could be forgiven for looking back wistfully at this
Business Consulting as new forces reshaped their world into something completely
different.
These new trends include a massive proliferation of television and online
channels, the transformation of the home PC into a retail channel, the unrelenting
rise of mobile social media and gaming, and—with all these trends—a constant
battle for the consumer’s attention.
4. 71% Share of customers having a good social media service experience
that are likely to recommend the brand to others.
A few years ago, the idea of using social media for customer care was
virtually unknown. Today, more than 70 percent of companies do it in
some form, and nearly a third of the Inter brand 100 have set up
dedicated Twitter handles for customer service. Done well, service via
social media offers companies a chance to redefine the way customers
think and talk about their brands, as players like Comcast, Best Buy
and JetBlue have demonstrated.
Social Media is now ahead then any application
The spectacular success of a variety of social media platforms has changed the way companies market to and engage customers.
5. Social media strategy
Our perspective
We help clients make core transformations in marketing strategy
and operations to power growth through digital advantage.
Innovation and ideation – Engaging customers proactively in product
and service innovation (e.g. customer experimentation, new product
design, etc.)
Lead generation – Targeting and encouraging new, potential customers
online
Additional sales channels – Selling products and services through the
social network experience
Customer loyalty/Advocacy improvements – Connecting more deeply
with customers and activating brand loyalists who create their own
leads (e.g. coupons) through social media interactions
6.
7.
8.
9. e-Commerce strategy – for the brand
When A brand doesn't have online presence in sales channels, lagging competition, with a
strong and clear link between online consumer engagement and commerce. Technology
and online marketing requirementsto support multi-channel sales and servicing has to be
defined.
Strategy& execution has to retained to develop an e-Commerce strategy to solve said
issues. We are here to identify new sales channels, develop a multi-channel strategy (viz.
social media channel in particular) and define the requisite capabilities to execute the
strategy. Our recommendations center is always on search to strategies and social media
integration.
As a result, the e-Commerce and digital engagement strategy help the brand gain
traction, and the brand is now looking to replicatethe strategy across multiple geographies.
10. Trigger : Digitalization of “Travel & Tourism Industry” on the Technology platform
Owner:
Proposer: Mediterranean Alien Technology Consulting Limited
11. Travel and Tourism Industry:
The hospitality industry is part of a larger enterprise known as the travel and tourism industry. This industry is
a vast group business with one goal in common:
Provide necessary or desired products and services to travelers.
Travel and tourism industry has now become the largest civilian industry in the world, according to statistics
one out of every ten person worldwide is part of the Travel and tourism industry.
Travel and Tourism industry are divided into five major parts.
IndustryAnalysis
12. Travel and Tourism Industry
Lodging Operations TransportationServices Food and Beverage Operations Retail Stores Activities
Hotel Ships Restaurants Gift Shops Recreations
Motels Airlines LodgingProperties SouvenierShops Business
Resorts Autos Retail Stores Arts /Crafts Shops Meetings
TimeshareHotels Buses Vending ShoppingMalls StudyTrips
Condominiums Trains Catering Markets SportingEvents
ConferenceCenters SnacksBar SeasonalFestivals
Camps Sbanquet Gaming
Parks ContractFood Services
ExtendedStay
Bed and Breakfast
Cruise
Budget Hotels
** Lodging operations stands apart from other travel and tourism business as they offer overnight
stay for the guests.
13. Definition of the term hotel
A Hotel or Inn may be defined as an establishment whose primary business is providing lodging
facilities for the general public, and which furnishes one or more of the following services :
1. Food and beverage service
2. Room attendant ( House keeping ) service
3. Concierge
4. Laundry or dry cleaning service
5. Use of furniture or fixtures
6. Bell and Door attendant service
7. Conference and Banqueting
8. Business center etc.
According to the category of the hotel they provide different level of personalized service .
14. Definition of the term motel
The term motel is a contraction of motor hotel. It is a lodging facility that caters primarily to guests
arriving by automobiles. Early motels often provide parking spaces near guestrooms, but that has
changed in recent years as motel owners and franchisors have become more aware of guest security
Motels may be located in any setting, but are usually found in suburban or roadside areas . They
became especially successful in the 1950's and 1960's with the development of the inter-state highway
system in the US . Many motels are two-story or low-rise building located near major highways. Pool
areas with shrubbery, trees, and children'splayground etc.
By the way the term Hotel is used as a general term for motels, hotels, inns suite hotels, conference
centers and other lodging properties .
15. Lodging Operations:
Under lodging operations comes Hotels, Motels, Resorts, Timeshare Hotels, Condominiums, Conference Centers,
B&B,Casinos Etc. Lodging operations is the largest sector under Travel and Tourism Industry.
Transportation Services:
Ships, Airplanes, Autos, Buses, Railways, Metro's, Bikes, Limousines all comes under the Transportation Services
in the Travel and tourism industry.
Food and Beverage Operations:
Restaurant, Lodging Properties Retail stores, Vending Machines, Catering, Snack Bars, Cruise Ships, Bars,
Banquets, Out Door Catering all Comes under the F&B operations sector.
Industry Type : Travel and Tourism
Lodging Operations Transportation Services Food and Beverage Operations Retail Stores Activities
Our Findings:
16. Topographic Identity
Location: Survey Park, Santosh Pur, South Kolkata
Area: Residential
Accommodation: 12 Bed rooms
Credential: New venture, Unknown
17.
18. Straight Talk
This project aims at providing the targeted customer a platform in which they could
easily find us in the huge crowd side by side provide them Online hotel management
system to save their time-Money and make their stay satisfactory.
User can check the availability of rooms and facilities and further hassle free online
Booking and payments
The Administrator will be able to manage and keep the records
Overall corporate brand building & demand generation & operational applications.
One Touch Solution
19. Why will you pay us
Techno-Commercial Business consulting
Technology solution for smooth operations
Web solution for 360 degree market penetration
Robust social Media marketing exploration
Search Engine optimization
Solution based Business 2 Business tie-up engine
Feedback matrix
Customer loyalty drive through Telecom, Internet, partner tie-up etc
20. Basics of the Mission
Make it easy, Keep Promises, Be respectful
21. Reservations: Hotels need an effective customer-facing site that not only lets their guests book
reservations online, but also integrate seamlessly with third-party booking engines. Meanwhile, you
might need an attendance system that facilitates room scheduling and availability, making it easy to
identify vacancies, reservations and occupancies visually and/or through custom searches.
Front desk & housekeeping: This includes organizing check-ins and check-outs, coding
keycards, scheduling wakeup calls and tracking progress of cleaning staff, assigning them to specific
rooms or tasks as necessary.
Insight tools for explorations
22. Maintenance management: An essential function, it’s important that hospitality management
software tracks the property ownership information (leases, taxes etc.) as well as tracking work
orders, scheduling preventative maintenance and communicating with maintenance staff.
Customer relationship management: Hotel CRM software takes all the information you have about a
customer and uses it to support customer loyalty and retention. It allows you to monitor guest
profiles, activity history and participation in loyalty programs to optimize rewards programs and
sales and marketing tactics
Point of sale (POS): POS systems are typically used for restaurants and retail stores. In the hospitality
industry it’s used to allow customers to pay for, or charge to their room, products and services like
restaurant meals, room service, incidentals like mini-bar items or pay-per-view, Wi-Fi, health
club/spa services etc.
Insight tools for explorations
23. Properly Management System (PMS ) which would be connected with the booking engine. This PMS is helpful
for the front office where the operator can see what are the rooms are booked, how long they would be
booked , available rooms, Housekeeping status etc. This PMS would have a synchronization with the
Booking Engine so that when any room is booking using Hotel’s own Booking Engine the PMS updated
automatically and operator would have real time info which would have better customer interaction and
service.
Also this Booking Engine would be connected with the OTA. This would also help better customer retention
and make repeat customer. Let us describe the this in detail.
Insight tools for explorations
24. Placing the special offers and booking engine more prominently would apparently interest
the visitor to book. This helps better conversion.
If the hotel is having its on Booking engine it would also help them to better conversion as
the visitor would not be directed to 3rd Party OTA for booking from where visitor
would have option to switch .
Insight tools for explorations
25. Nowadays various Hotels are using OTA for its online booking so this is the major way of the online
booking . Now If the hotel build their own Booking Engine and link it with the OTA . Then when visitor
book the room using the OTA service hotel would also get the detail of Customer into their Booking
Engine. Now from the Booking Engine hotel can send different promotional offers to the customer
directly . For example: If a customer is booking though agoda.com with a offer of 15% discount and its
get booked, the Booking Engine would collect the data of the customer who has booked it via OTA.
Now Booking Engine can send offers to the customer say 30% discount on direct booking . This would
help customer retention and make repeat customer.
Website should very well portray about Kolkata, its culture, speciality , places to visit etc..
The website should change its look and theme based on season, occasion etc.. . This also help customer
conversion.
Insight tools for explorations
26. Contribution % of Technology tools
EcommerceWebsites
Websites
SEO listing
Nothing
COMPANY WITH
Hence, Making a Ecommerce website will lead to huge turnover
27. Website can be a mobile responsive website so that visitor can also have the detail of the hotel
while on the go.
Website must have special offers flashes on the home page itself when visitors open the website.
This would give the website much better stay of the visitor to stay and interest them
Also the website should user a banner slider where each banner would carry a special offer.
In booking engine should be on the upper site of the banner or in a place where it is maximum
visible to the visitors .
Website Insight explorations
28. Specification of the hotel/apartment
We will present the site with Walkthrough, Videos, Still pictures and Slides of the hotel
Mention the location and the nearby availability of transport, hospitals , schools etc
It will features various cuisines and preference of food.
Mention the types of rooms(ac/non ac), furniture, water, power backups , security facilities
and personal attendance
Contacts , address with Google map
Website Insight explorations
29. Client will be able to book their rooms before they reach the hotel
It will be hassle free and the most convenient way for anyone to relocate places
within no time
There will also be a cancellation method
Client will able to get their A/C statement, invoices, sms alerts through bank
confirmation
Implementing customer dashboard for their further queries
E commerce, Online payment, booking, cancellation
30. Online booking will be helpful for those who don’t have time
E commerce, Online payment, booking, cancellation
32. Customer will easily locate your business at the top of the search engine(Google)
Search Engine Optimization
33. Application Focus on Unique Selling Features
Gym facilities
Centralized wi-fi
Personal Security Vault
Printers , system and net connection
Foreign Exchange
Local travel Paid service within some probable destination
Escort services
Health care/ beauty care/ physiotherapy
Laundry and Tailoring
Pick & Drop facility.
35. We are leading provider of information
technology, consulting services, dedicated to
helping the world's leading companies to build
stronger businesses
36. Men at Work
UK
USA
SWITERZERLAND
GERMANY
NETHERLAND
AUSTRALIA
CHINA
SINGAPORE
37. Few Snapshots of the creation
www.baros.com/
www.fourseasons.com/
www.shangri-la.com/male/villingiliresort/
www.centarahotelsresorts.com/centara/crf/
www.constancehotels.com/en/
www.niyama.peraquum.com/
