Marketing on Instagram made right. 6 Points to make your Instagram campaign successful: - Why Instagram - Adv VS personal touch - Target = Audience - The Celebrity Effect - Going back to offline - Ambassadors

1. www.popularchips.com info@popularchips.com+(65) 9077 3552
PopularChips presents
ADVERTISING ON INSTAGRAM
MADE RIGHT
WHY INSTAGRAM
ADV vs
PERSONAL TOUCH
TARGET = AUDIENCE
GOING BACK TO
OFFLINE
PERSONAL
AMBASSADORS
THE CELEBRITY
EFFECT
Why a reccomendation goes
beyond traditional advertisement
How a Celebrity can impact
businesses and sales.
When an Influencer becomes
an Ambassador.
Is Instagram the right medium
for your campaign?
Targeting the right audicnce is
different from targeting a vertical.
Why many brands choose
Popup stores
A Gimucco PTE LTD company

2. 3. YOUR TARGET IS
THE AUDIENCE
1. WHY INSTAGRAM
400 Million Users
20% Internet users
Worldwide
$595M Mobile Adv
Many Marketing Managers confuse the
vertical of their campaign with the
target of the campaign.
The fact that, for example, you are trying
to sponsor a Tech gadget doesn’t imply
that the best influencer for your campaign
is a Tech expert.
On the opposite, you should look for
an influencer with the right audience,
despite the content they usually post.
If I want to sponsor a brand new pair of
shoes for teen-agers I could select a
well known Singer for my campaign.
If I want to sponsor the latest football
mobile game I could work with a
Car Enthusiast looking to target a
90% males audience.
OLIVIA STONE / Account Manager
The Visual focus brought to Instagram users
is the perfect medium for any Advertising
messages. The Image Social Network is
widely diffused among all ages and interests,
being used by well known celebrities in all
fields and in all continents.
People browse Instagram looking for stories,
art and idols. They are naturally keen to receive
suggestions about shopping or travel and always
attracted by beautiful photos of products.
Never Invasive Adv
Sponsored posts naturally blend-in
in Instagram all-visual layout,
without ruining the user experience
Looking for Inspiration
Instagram posts are so effective because
the audience they reach is looking for
daily life inspiration : shopping, travel, etc.
2. ADV vs PERSONAL TOUCH
Internet and mobile users are fed up with seeing
advertising everywhere. Many use adblockers,
Google is looking into monthly Subscriptions to
remove Ads.
That’s why having a real person vouching for
a product/brand is today’s best way to reach
new audience without being perceived as
the same old banner.
That’s why the personal touch an influencer
gives while sponsoring a product on Instagram
can be the difference between a negative and a
positive ROI.
KNOW YOUR TARGET
Always identify your ideal audience
and then select the right influencer
for you. Try something different
from your own vertical and be
amazed by the results!

3. START TODAY YOUR SUCCESSFULL
INSTAGRAM ADVERTISING
WE CAN REACH
200M WORLDWIDE
FOLLOWERS THANKS
TO MORE THAN 700
INFLUENCERS
CONTROL
VIRAL
.
FITNES
FASHION
SERVICES
MOBILE
4. THE CELEBRITY EFFECT
Even if many of them have never been and will never be on TV, Instagram influencers are
Celebrities. Having 100.000 people knowing you, following you and waiting for you to
post is the exact definition of Celebrity.
And being Celebrities means that their followers are fans. And fans are people really
listening to their favorite stars’ suggestions.
This is why the “Celebrity Effect” is so important and so strong while advertising with an
influencer. You are actually using the bond between him/her and the fanbase so that
the sponsored post effect is amplified, becoming stronger than any other Advertising
technique and medium.
5. GOING BACK TO OFFLINE
What if you could amplify the effect of your online campaign by intercepting
offline audience as well?
That’s the target of Celebrity-backed popup store, a great resource to bring
new people, that you would have not reached online, to know your brand and
products.
It works this way: gather 2 or more celebrities and invite them to an event.
During the event create a small showcase of your products and invite people
to try them and take pictures with your celebrities.
The echo of the popup store will grow both online and offline amplifying the
overall campaign effect.
6. AMBASSADORS
The next level of Advertising on Instagram is selecting your Ambassadors. While changing
your stars often allows you to target a wider audience, “promoting” an influencer to
Ambassador means a deeper relationship with his/her fans and thus a greater appeal for your products
Sale, not just branding
Celebrities advertising doesn’t effect just your brand
awareness. The increase of sales of products is immediate,
not a secondary effect.
info@popularchips.com
Our free consultancy
service will guide you on
understanding your targets
and setup your first
campaign