I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech or shared on social media that they enjoyed my insights. That’s the #givingeconomy in action and I really appreciate it.
It was a great event, so put it on your calendars for 2019!! This deck details my top 10 tips for being a world class social leader.
6. @ A n d r e a T E d w a r d s
The
customer
today
7. @ A n d r e a T E d w a r d s
The 4th Industrial Revolution
VUCA
Disruption
Innovation
Change Agile
Political
Crisis
Environment
Millennials
GenX
Baby
boomers
21st Century Skills
Fake news
Cyber Attacks
Information security
Privacy
Data
Data
PrivacyBlockchain
Religion
Trolls
Bots
Work Life
Balance
FOMO
Content
shock
Gig
economy
Mega Smart Cities
Aging
Population
New way of
workingClimate
Change
AI
Digital
skills
Digital
revolution
Machine
learning
Automation
Robots
Autonomous vehicles
Fundamentalism
Job
Losses
Inequality
Healthcare
Humanity in business
Corporate
Culture
Employee
Engagement
Education
People Power
Social
activism
Corruption
NationalismFear
Manipulation
Distraction
Infobesity
Trust
Distrust
Digital
Data
privacy
Cambridge Analytica
Cyber warfare
Ignorance
Speed Of Change
Rising
Asia
8.
9.
10. @ A n d r e a T E d w a r d s
Who do we
TRUST? Family
Friends
Bloggers
Social media connections
Colleagues
Journalists
Religious leaders
Celebrities
Brands
Politicians
1
2
3
4
5
6
7
8
9
10
Ref: affilinet survey
11. @ A n d r e a T E d w a r d s
CEO
Government Officials
Academics
GENERAL POPULATION
Board of Directors
Technical Experts
Elite Media
The old
PYRAMID of
information
12. @ A n d r e a T E d w a r d s
Today it’s a
DIAMOND
20. @ A n d r e a T E d w a r d s
Earn the right
Brand trust all-time low?
Facebook limiting brands?
Or keep disrupting
customers…
How do
brands
break in?
35. Tribe = a social division in a traditional
society consisting of families or communities
linked by social, economic, religious, or blood
ties, with a common culture and dialect,
typically having a recognized leader.
43. Don’t sell. Share
Don’t pitch. Serve
The best way to sell something:
Don’t sell anything. Earn the
awareness, respect and trust of
those who buy.
Rand Fishkin, founder, Moz
44. @ A n d r e a T E d w a r d s # A P S C 1 8
Get focused
Deliver
excellence
Be of service
@ A n d r e a T E d w a r d s