Digital marketing is a type of marketing that makes use of electronic devices such as websites, radio, computers, tablets, smart phones, digital billboards to advertise and promote products and services.

1. Role of Digital Marketing
Digital marketing is a type of marketing that makes use of electronic devices such as websites,
radio, computers, tablets, smart phones, digital billboards to advertise and promote products
and services.
Making people aware of your brand using various channels on internet to build your strong
customer base is also known as Digital Marketing. Various medium which performs digital
marketing program are website, search engine marketing, pay per click, email marketing,
banner advertisements, social media marketing, webinars, e-newsletters etc.
The major different between the marketing and digital marketing is that the ability to quantify
the result of marketing campaign.
Digital marketing takes advantage of digital medium to create a focused, unified and
measurable communications methodology which can help companies in getting their right
audience in short span of time.
It covers a number of different areas such as Affiliate marketing, SEO, web design, PPC and
social media. In this digital world, the information is travelling at the speed of light through
internet. Currently people are not interest about what company creates; they are interested in
how specific brands can help the standard of living and their lifestyle.

2. To get success in Digital marketing, you must understand your customer and you should convey
a clear message to them about what you offering them. It’s about how interesting and
remarkable in promoting your product and reaching the audience, it also values customers need
on the product or band.
We can monitor what customer saying about your business in social media sites and make use
of the reviews made by customer we can implement change in our design and improve our
business according to customer needs.
Built your business through digital media marketing
 No matter whether your business is small or large, it is a common thing where you can
effectively market your business and brand at very low cost.
 The digital media marketing improves your business representing your brand, promote
your business to target audience, your business can be found top on search engine
results and it is easily navigable.
Benefits of Digital Marketing
 It can able to reach large number of people at very low time.
 It has ability create good impression.
 It is very economic marketing when comparing with other marketing strategy.
 The output of digital marketing can be traced easily and it is measurable.
 It is easy to implement the change in the design.
 Time is not a major problem, it is accessible at any time
Digital Marketing Strategy
 Understand and know about your audience needs
 Have clear communication with the customer
 Make aware of the brand and its quality.
 Entertain and instruct your audience.

3. For business and promotion of product by digital marketing is less expensive than the
traditional marketing.
Now a day 75% of all youths are accessing the internet on regular basis, 80% of Indian web user
say they plan to shop online in the future.
Digital Marketing is the next big step you should take for your organization to promote your
organization and its business.
Author Biography:
Andrea William is a designer and I am specialize in content management and
wrote many contents on various topics and published in many blogs. Also do guest
post in by blog on various themes.
Thanks for your patience please feel free to post your valuable comments
andreawilliam92@gmail.com