Networking event with conference and exhibition about carsharing, bikesharing, parksharing, connected cars, autonomous driving, e-mobility, urban mobility and mobility services. 28 and 29. April 2016 in Milan, Italy.

1. CONFERENCE & EXHIBITION
22/12/2015 1Milan, Italy April 28 + 29 April 2016
MOBILITY ITALY
MOVING AHEAD

2. 22.12.2015 2
MOVING AHEAD – TOGETHER !
For the last 3 years City-/Bustech showed a
success story of bringing the Italian leaders in
Mobility together. Now it´s „moving ahead“!
Italy demonstrates how innovative, smart mobility projects and companies
made Italy to an attractive market for worldwide mobility companies.
„MOBILITY in ITALY“ builds on City-/Bustechs´ successful events showing
benchmarks in urban mobility solutions. New Mobiliy World integrates an
international, cross-industry platform demonstrating all aspects of
modern mobility. Both partners establish the leading mobility congress &
exhibition in Italy.
„MOBILITY in ITALY“ is a perfect B2B platform for corporations, startups,
media and public authorities to network, initiate or make new business in
Italy and abroad.
Discover innovations, trends and players
who drive new mobility solutions.
Benvenuti in Italia
New Mobility World 2015 during
the International Automotive Show
Frankfurt, Germany
Citytech/Bustech
Milan and Rome
2013, 2014, 2015
Barbara Covili Uwe Ansorge
MOBILITY in ITALY

3. 22.12.2015 3
Leading in urban mobility
conferences in Italy with high
level political and industrial
participants.
Leading, international and cross-
industry platform on all new
mobility topics.
• Milan, Sept. 2013: 1.200 visitors,
120 speakers, 80 registered
journalists
• Rome, June 2014 and Milan,
October 2014 (double edition):
1.500 visitors, 150 speakers, 100
reg. journalists
• Rome, Sept. 2015: 1.500 visitors,
150 speakers, 100 reg. journalists
New Mobility World on IAA Cars,
Frankfurt, 17-27 Sept. 2015
• 180 exhibitors
• Over 300 presentations and panels
• 30,000 sqm exhibition, conference
and outdoor test parcours
• Meeting of Transportation &
Infrastructure Minister of G7
countries
Urban MobilityUrban Mobility
Mobility ServicesMobility Services
Tech stage
(Connected Car, Automated &
Autonomous Driving)
Tech stage
(Connected Car, Automated &
Autonomous Driving)
Startup & Launch
Zone
Startup & Launch
Zone
TWO STRONG PARTNERS ESTABLISH A NEW
PLATFORM IN ITALY
MOVING AHEAD
E-MobilityE-Mobility
MOBILITY in ITALY

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PARTNERS
Media Partners (under request)Patronages (under request)
MOBILITY in ITALY

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DIFFERENT OPTIONS TO PARTICIPATE
L
INFORMATION
Urban challenges.
And best practice
solutions.
NETWORKING
Get in touch with your
target group
GET READY
FOR STARTUP
Info & incentives
to start your own
business.
LEAD GENERATION
Meet with potential customers and
cooperation partners.
MEDIA
High media attention and broad media coverage.
Over 100 journalists attending last event.
MATCH MAKING
High-level managers in key mobility
positions from Italy and abroad to
extend or built up your network in
Italy.
Conference and
entrance fee to
exhibition € 120
incl. 22% Ital. VAT
Startups „only“!
Special from
€ 500 net*
Sponsorship
including „all
inclusive“ stand
from € 4.900 net*
LAUNCH
Expand to Italy or go abroad
* 22% Italian VAT not applicable for companies outside Italy.
For the conference price Italian VAT must be charged.MOBILITY in ITALY

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PROVISIONAL CONFERENCE PROGRAMME
28TH APRIL 2016 (DAY ONE)
Thursday Conference stage
09.30-09.40 Welcome. Pierfrancesco Maran, Mobility Counselor of
the City of Milan
City of innovative mobility & new business!
09.40-10.00 Keynote: Cities of the future: How to integrate urban
and mobility planning?
10.00-10.20 I. Market overview Urban Mobility & Mobility Services
in Italy and in Europe
10.20-11.20 Discussion Panel I
11.20-11.45 Break
11.45-12.00 II. Market overview Connected Car & Automated
Driving in Italy and in Europe
12.00-13.00 Discussion Panel II
13.00-14.15 Lunch break
14.15-14.30 III. The Startup scene in Italy
14.30-15.30 Discussion Panel III
15.30-16.00 Why to come! Launch opportunities & business support
in Italy
16.00-16.30 Break
16.30-17.00 Follows
17.00-17.30 Keynote: follows
Thursday Plenary stage
14.15-16.00 Autonomous driving buses & vehicles
Autonomous vehicle initiative in Parma
Telematics & connected car: Chances for the fleet
management of companies
Data security
MOBILITY in ITALY

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PROVISIONAL CONFERENCE PROGRAMME
29TH APRIL 2016 (DAY TWO)
Friday Conference stage
09.30-12.30 State of the ART in E-Mobility
Discussion Panel: How to built up an E-ecosystem with E-
vehicles, infrastructure, services.
E-buses: Tomorrow is already now!
Electric carsharing: How it can work!
12.30-14.00 Lunch Break
14.00-17.00 Mobility Solutions and Applications
Re-inventing station-based carsharing. ACR Global Italia
Scooter & bikesharing. Last & first mile solutions
Parking. Challenges & smart app solutions
Long-distance travel: ridesharing, bus, train
Online vehicle sales
Corporate Mobility & Carsharing
17.00-17.30 Closing keynote: Mobility 2020 – shared, electric,
autonomous, connected & more!?
Friday Plenary stage
09.30-12.30 Urban & Smart Mobility!
Intermodal apps: convenient & efficient. Ticketless.
Make or buy?
Partnering models: Public transportation and private
companies
12.30-14.00 Lunch break
14.00-17.00 Startup initiatives and VC scene in Milan
Startup pitches (approx. 5 min each company)
Business development opportunities for Italian
companies in Berlin, Paris, London
The framework & services to start a business in Italy.
David & Goliath: Startups cooperating with large groups
and the public sector.
MOBILITY in ITALY

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EXPERIENCE MOBILITY IN ITALY
Start-up Zone
Panel Sessions
Conference room with
up to 250 seats
Outdoor exhibition area
&
test drives
Main Sessions
Multi-screen conference room with up to 750 seats
Market place:
Urban/Sharing Mobility
Mobility Services, Public transportation
Electric Mobility
Connected Car, Automated/Autonomous Driving
All themes transformed into
dedicated areas on almost 3.000 sqm
Main session
Market place
Start-up and
Launch Zone
Panel
Sessions
Bar Bar
MOBILITY in ITALY

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THE CONFERENCE
Main session
Market place
Start-up and
Launch Zone
Panel
Sessions
Bar
Conference + Exhibition:
€ 120 for two days (incl. VAT)
€ 70 for one day (incl. VAT)
Online bookings will be possible from January 2016
Bar
MOBILITY in ITALY

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MARKET PLACE WITH „MARKET STANDS“
Sponsorship packages XS to XL:
Including Marketing & PR package
and „all inclusive“ stand.
Prices starting at € 4.900 net
Net prices
Services included see page 12 and 13. Detailed layout and
branding possibilities upon request.
Example package S
Main session
Market place
Start-up and
Launch Zone
Panel
Sessions
Bar Bar
MOBILITY in ITALY

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STARTUP ZONE
Startup „NewBorn“ and „TeenAge“
Examples from event location
Startup „Junior“
Examples from New Mobility World, Frankfurt
Startup Only Specials
Prices dependent on company age:
NewBorn: less than 6 months
TeenAge: less than 12 months
Junior: max. 2 years
• Net prices.
• Proof of company age through foundation documents required.
Age on date of registering for event counts!
• Only individual startups. No corporations with subsidiaries!
• Services included see pages 12 and 13. Detailed layout and
branding possibilities for Junior upon request.
Main session
Market place
Start-up and
Launch Zone
Panel
Sessions
Bar Bar
MOBILITY in ITALY

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CHOOSE YOUR SPONSORSHIP OPTION TO PARTICIPATE
(PART 1/2)
* Early bird special for startups:
NewBorn € 500 and TeenAge € 1.000 until 15th Jan. 2016
TECHNICAL
(XS)
SUPPORTER
(S)
SILVER
(M)
GOLD
(L)
PLATINUM
(XL)
JOINT
STAND
STARTUP SPECIALS
Price
"All Inclusive" price net (+ VAT)
4.900 € 9.900 € 15.000 € 25.000 € 35.000 € 9.900 €
750 € (NewBorn)*
1.500 € (TeenAge)*
2.500 € (Junior)
Area Approx. square meters 4 10 15 25 40 10 n.a.
Individual graphic design with logo within the layout of the
Market Place or Startup Zone √ √ √ √ √ √ Junior
Counter table (size depending on package) 1 1 1 1 2 1 Table
Bar stools 2 4 6 6 8 5 4 chairs
Graphic panel (size depending on package) 1 1 1 2 2 1 each Junior
Meeting table with 4 chairs 1 1
TV screen 1
Lockable sideboard 1 1 1
Waste paper bin 1 1 2 2 1
Electrical installation:
Electric distribution box with 230V √ √ √ √ √ √ √
Wifi:
Wifi connection (standard bandwidth) √ √ √ √ √ √ √
Power Supply:
Electrical power supply connection incl. connection charges and
consumption √ √ √ √ √ √ √
Cleaning and waste disposal:
Cleaning and waste disposal on both days √ √ √ √ √ √ √
Company logo on all advertising and publicity material of event √ √ √ √ √ √
Dedicated press releases in the context of the event sent to daily
newspapers and the leading trade publications; √ √ √ √
Marketing
Stand construction
& set up
Basic services
MOBILITY in ITALY

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CHOOSE YOUR SPONSORSHIP OPTION TO PARTICIPATE
(PART 2/2)
For further details and layouts of branding possibilities please contact us.
TECHNICAL
(XS)
SUPPORTER
(S)
SILVER
(M)
GOLD
(L)
PLATINUM
(XL)
JOINT
STAND
STARTUP
SPECIALS
Presence on website of the event within the area dedicated to
the sponsor with logo, short image text and a direct link to the
company’s website √ √ √ √ √ √ √
Company information in newsletter of event √ √ √ √
Company information in event brochure within the Sponsor
category reserved space √ √ √ √ √ √ √
Logo on advertising pages of the event in selected media
partners magazines √ √ √ √
General PR communication activities √ √ √ √ √ √ √
Internet press inbox:
Max. 2 press releases and 5 images can be uploaded on the
website of the event. √ √ √ √ √ √
Information
package
Distribution of the company’s promotional materials together
with the event documentation provided to participants √ √
Outdoor area Prestigious position in the exhibition area outside the event,
where the company will promote and exhibit its products.
1 vehicle Up to 2
vehicles
Up to 3
vehicles
Up to 5
vehicles
Exhibitors tickets
Included tickets to conference and exhibition
4 6 8 10 15
2 per company
2
PR
Marketing
MOBILITY in ITALY

14. THE PLACE TO BE
The Ex-Ansaldo is the new startup and innovation hub in Milan hosting
co-working spaces, events and the design school for the famous Scala Theatre.
Centrally located its providing easy access by Metro, Tram, bus, taxi or bikesharing.
Experience great presentations, discussions and companies.
Via Bergognone 34
20144 Milano
www.base.milano.it
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CONTACT US
NEW MOBILITY WORLD
House of New Mobility GmbH
Andreas Nelskamp
Schlosshof 7
82229 Seefeld
Germany
Mobile +49(0)177 5220524
Fax +49(0)8152-9988347
nelskamp@newmobilityworld.com
info@houseofnewmobility.com
CITYTECH-BUSTECH
CLICKUTILITY ON EARTH
Carolina Vastola
Via Monte Grappa 16
40121 Bologna
Italy
Tel. +39 051-2960894
Fax +39 051-220997
Mobile +39-3484737381
c.vastola@clickutility.it
info@citytech.eu
MOBILITY in ITALY