Presentation of Tehnopol Startup Incubator

2. WHY
• “We live in aVUCA world” Kevin Roberts, Saatchi & Saatchi
VOLATILITY
AMBIGUITY
COMPLEXITY
UNCERTAINTY

3. • “Technology start-up is not a smaller
version of established business” Steve Blank
validate business model
find product/market fit
establish customer development loops
prepare to raise seed money
• “Startup is a temporary organisation in
search of business model” Steve Blank
WHY
We help to

4. Education
Idea
generation
Prototyping
Business
model
Growth
STARTUP ECOSYSTEM

5. STARTUP PIPELINE ESTONIA
Periods Pipeline Maturity
index
Potential Reality
Ajujaht 1 300 0,2 60 5
Prototron 4 50 0,25 50 10
SOS 1 8 0,5 4 2
G48 3 10 0,3 9 5
Competence
Centre
6 5 0,5 15 ?
Other 1 80 0,5 40 ?
- About 180 potential cases to work with annually
- In reality about 30 - 50 have the right attitude

6. 1/6
UNIVERSITY WORKSHOPS
SOURCES/PIPELINE
STARTUP
INCUBATOR
RESULTS
2/6
SUPPORTING
PROGRAMS
3/6
OTHER
MISSIONS/
PANELS
COACHING
5%Very
Successful
25% Usual
Business
35% Life-Style
Alumni
WHO
35% Fail 25% Keep trying
Space Money
Know-how

7. HOW
PROOF OF
CONCEPT
BUSINESS
DEVELOPMENT
IMPLEMENTING
STRATEGIES
•Workshops
• Panel
• 1st customer
• Coaching 4h/mo
• Partners
• Sales
• Scaling
GOAL:
Testing, validating &
improving the
prototype
GOAL:
Securing early adopters/
beta clients for
products
GOAL:
1 revenue generating
product/service
fundraising
Phase 1
CONSEPT
Phase 2
PRE-SEED
Phase 3
SEED

8. PORTFOLIO
Fututec - ICT
Loquiz - ICT
Decider Lab - ICT
PlaceAbout - ICT
Organic Filters - Clean
FlickDiet - Health
DietBooster - Health
BioOil - Clean
Criffin - Mech
EdgeWise - Health
Mojos - MechFlyDog - Clean
ICT Health-tech
Clean-tech Mechatronics
SafeToAct - Health
Flexi Care — Health
Click2Drop - ICT
LULU - Clean
DeeKit - ICT
DigiMist— Health
IVEX Lab— Health
Heelies - Mech

9. PORTFOLIO
Fututec - ICT
Loquiz - ICT
Decider Lab - ICT
PlaceAbout - ICT
FlickDiet - Health
DietBooster - Health
BioOil - Clean
Criffin - Mech
EdgeWise - Health
Mojos - Mech
FlyDog - Clean
Concept Pre-Seed Seed
Flexi Care — Health
SafeToAct - Health
Click2Drop - ICT
LULU - Clean
Heelies - Mech
Organic Filters - Clean
IVEX Lab— Health
DeeKit - ICT

10. Coaching
Tools
Contacts and network
Community
Help with financing
Acceleration
€75.-/m
VALUE PROPOSITION

11. ACTIONS - What we work on
Concept
Business Model
Roadmap
MVP
Beta
1st Sales
Team, Scalability, Market
potential, Promotional
materials
Client profile identified,
Segment identified, Market
validated, IP defendable
Runway planning,Technology
development planning, Legal
documents, Sales and
business development plan
Marketing concept is set
Go to market strategy set
Metrics established
Traction sources established
Key hires planned
Fundraising planned
Expansion planned

12. EACH QUARTER
Review 30 startups
Meet up with 15 projects
Begin incubation ~4
!
Coach ~250h
Support community 30+h
Coach 20+ Prototron cases
Organise
Networking Night (150 people)
Alumni meeting (50 people)
Workshops & Academy (30 people)
Panel (4-6 companies Estonia/London)

13. SINCE 2006…
79
Companies:
HealthTech
6
ICT
48
CleanTech
7
Services
10
Mechatronics 8
2013
1000h
Coaching Hours
20
Active Mentors
10
Exporting Companies
€1,2M
Value~70% are alive
Since 2012Value
€3M=9*ROI

14. Investment Revenue People
> €1,2M €658k 19
NA €442k 9
EXIT €140k (2011) 17
€300k €200k 10
NA €1,5M 7
€300k €200k 10
> €100k N/A 6

15. TEAM
Andy Linnas
Incubator Manager
Hannele Aljaste
Marketing Manager
Raido Pikkar
(ICT)
Kati Nikopensius
(Clean-Tech)
Indrek Jaaska
(Fundraising)
Mike Reiner
(ICT)
Andy Linnas
(Health-Tech)
Triin Mahlakõiv
Event Manager

16. EXPERTS/MENTORS
Indrek JaaskaIvar Siimar
FINANCE
Marek UntRene Rebane
UX, PR
ICT, MARKETING,
SALES
Siim LepiskJaak Ennuste
Mark Duke
Anette KramerLoius Zezeran
PITCHING
Erki Mölder
Bob Jannsen
LEAN STARTUP,
BUSINESS
MODELS
HEALTH TECH
Morten Heide Nora Kaarela
There are
more….

17. NETWORKING NIGHT
FocusedTopic, Mentoring, Networking ~150 people

18. ALUMNI MEETING
Keep in touch, valuable contacts, ~50 people

19. WORKSHOPS & ACADEMY
Special topics, support for development, tools ~30 people

20. ACADEMY

21. PANELS
Feedback, reality check, mentoring ~5 companies

22. ENVIRONMENT

23. Andrei-Andy Linnas
andy@tehnopol.ee
+372 53047675