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Presentation at Higher School of Economics, Moscow, Russia 2014
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Big Data and Sustainable Competitive Advantage
1.
Andrei Grigoriev MBA SAP
Ireland 2014 Big Data and Sustainable Competitive Advantage
2.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 2 About Sr. Director, Customer Innovation and Special Projects Country Manager, Startup Focus UK & Ireland Head of Operational Business Intelligence EMEA Advised the Irish government on future skills demand in ICT Worked in the US, Middle East, Africa MSc Innovation Management, UCD MBA, UCD Business Law, UCD
3.
Some definitions
4.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 4 Big Data Volume Velocity Variety In 2020 there will be 40 zeta bytes of data (40 billions of terabytes) Today we process only 1% of existing data
5.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 5 Competitive Advantage Attributes of your business that allow you to outperform the competition Differentiation Innovation Price Operational efficiency Sustainable competitive advantage – hard to replicate easily
6.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 6 Technology and Business Technology has no value until it solves a business problem Technology enables business innovation
7.
Trends
8.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 8 Decision making Big data plays a more central role in decision making Increased quality of data (e.g. volume and resolution) New technology helps make decisions faster More accurate decisions are made faster – more value for business
9.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 9 Changes in IT spending Hardware Services Software Hardware Services Software
10.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 10 Why IT spending is changing • Systems of record mature • Cloud computing – essentially outsourcing • Simplification • Consumerisation • Focus on BI, analytics, predictive
11.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 11 Skills that will be on demand Data scientists Data savvy managers
12.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 12 Business value Time Value Event ReactivePredictive
13.
Forecast
14.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 14 Real time business networks The capability to successfully operate within business networks will be the difference between winning and losing. These networks will be the platform on which successful businesses innovate, collaborate, grow, and continually evolve – at both speed and scale.
15.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 15 Empowered customers Companies will have to actively engage and co- innovate with customers across the entire value chain and extract insights from ever-increasing data streams – increasingly in real time – to keep pace with the revolution in customer power
16.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 16 Resource optimization We need to rethink how we produce and consume, taking a cradle-to-cradle approach to optimization across the entire product lifecycle, from the sourcing of raw materials to disposing or recycling, and reallocating resources in a real-time response to demand and supply fluctuations.
17.
Example: S&OP Resource optimization
18.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 18 Problem Retailers own the relationship with the customer therefore they have the leverage over vendors and can dictate prices. Vendors need to optimize their value chains better to address: Commodity markets are volatile Supply chains are not transparent Price pressure from retailers
19.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 19 Industry According to a 2013 study by KMPG, 51 percent of food industry executives said pricing pressures remain the highest barrier to growth, up from 42 percent a year earlier. Volatile commodity prices — the amount manufacturers pay for ingredients — are another major obstacle.
20.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 20 Big Data Technology "We're working to simulate what the business is going to do, what the markets and our competitors are going to do, and, ultimately, how that's going to impact our results” "Until you start using this technology, you won't realize that the only constraints that you have are in your head” "Once you see the speed and discreet-level data, it will open you up to how you can innovate."
21.
Example: Marketing Empowered customers
/ consumers
22.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 22 Problem Thanks to technology, consumers today are no longer trapped on the receiving end of the value chain. Never in history have we witnessed so much power in the hands of customers. With instant access to peer reviews, competitor offerings, and prices, today’s customers increasingly bypass existing business models in favor of their unique requirements. Customers are advocating for new products and services while openly and instantly communicating their likes and dislikes. Customer passivity is a thing of the past
23.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. 23 Trends Omni-channel commerce Data driven insights Segment of one Real time offers
24.
24© 2014 SAP
AG or an SAP affiliate company. All rights reserved. Internet of Things The network that connects people, processes, data and machines to one another Technological advances offer significant potential for business innovation. Business Networks Connected business and social networks amplify the impact of people and data Data Science Predictive and insight-driven by business strategy, new product strategies, and new customer relationships More than 60% of CEOs expect 15%–50% of their earnings growth in the next 5 years to come from technology-enabled business innovations. – McKinsey study, 2013 ” “
25.
© 2014 SAP
AG or an SAP affiliate company. All rights reserved. Thank you Contact information: Andrei Grigoriev, MBA Sr. Director, Customer Innovation and Special Projects SAP Ireland andrei.grigoriev@sap.com
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