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Is it a myth?
Agile(Network) organization
agilemindstorm.com
@ruckiand
adform.com
How to organize work?
Competition
Full stack ad-tech platform
Media Agencies
Brands
Trading desks
Publishers
35 -> 700+
in multiple locations
desire to keep
the culture
300+ in product development
1911
Mechanical
Engineer
Efficiency
Planning
Scientific management
1. Replace rule-of-thumb work methods
2. Scientifically select and develop
employees
3. Strict division of work between
workers and managers
4. Very detailed instructions for workers
DoingThinking !=
Workers are dumb.
*Method is NOT applied on managers and oriented downwards
Everything can be planned precisely.
Workers
Managers
budgets
strategy
planning
control
command
do what are told
implement
follow instructions
report
no information
decisions
Why perfect*
for 1911?
* even back then not all agreed
Level of education
Information access
Lower competition (monopolies,
complicated projects…)
… and it’s 2016 now
1954
Peter Drucker
Management by Objectives
1960s
Douglas McGregor
Theory X and Theory Y
1951 in Japan
1993 in US
W. E. Deming
94% of problems are system driven
1951-1971
Taiichi Ohno
Toyota production system
2006-…
Niels Pflaeging
Organize for Complexity
2007-…
Nassim Nicholas Taleb
Things that
gain from disorder
One common thing
It’s not about people
It’s mostly about the system
Is scientific management
the best tool for…?
High competition
Knowledge workers
Fast pace
Change Complex work
Everyone is busy
Project manager
1. Team of analysts
2. Team of Devs
3. Team of QAs
but users are not not happy
SCRUM to the rescue!
It Works!
Multi functional team
Technical practices
Common goal
Team is formed around value creation
Team is protected and served by SMs
Value is delivered incrementally
Back to org. design
Where are clients?
Things are getting slower
Not optimizing the whole
- manage dependencies
- ensure value delivery
Control is needed
over set of functions:
Alternatives?
some ideas…
Network structure
POD
Interdisciplinary (all needed roles)
Clearly defined value and output
Responsible for whole
delivery cycle
Defined dependencies/boundaries
Can make decisions
Shared goal
Principles
Transparency
De-centralization
Service
Collaboration
Focus on value
2 emergent leaders: direction & execution
Product POD
Closest to end users
Mobile
Direct revenue
Business offering
Campaigns optimization
SSP DMP
Core business
Platform POD
Fraud
Indirect revenueUnique knowledge
API middleware
Data storageData collection
Research Infra
Monitoring infra
Difficult to scale out Used by many
Service POD
Serves other PODs
Supportive functions:
HR, Guilds(QA, …), Coaching, Procurement, …
Main principles:
educate
delegate through satellites
accumulate & spread knowledge
benefits failuresdepends
Value map
works on a scale of 400 people
Product + Dev + IT services + CS
Dependencies
Missing units
are faster to notice
hire slow - fire fast
on-boarding
mindset
better than you
Technical excellence
API first thinking
Chaos monkey
Automate everything
Craftsmanship
Designed for change
split by value delivery
keep PODs small: < 30 - 40
Transparency
it’s scary
difficult to maintain
highly appreciated
and noticeably improves decision making
depends on leaders
Ownership
Responsibility
Collaboration
culture remote offices
underestimated:
Cross dependent product apparently is not enough
Guidance of change
but let details evolve, don’t prescribe them
principles are not enough
describe main artifacts & guidelines asap
Do it everywhere
Platform & Service PODs
it will become a bottleneck
Delegation & Control*
maintain healthy diversity of:
- practices
- approaches
- tools
- …
* there is always a temptation to make everything the same
control objectives, not approach
Conventional methods
- presentation
- managed discussion
- status report
- open discussion
- brainstorm
Liberating structures
- TRIZ
- 15% solutions
- Min specs
- …
Is it a myth?
Questions?
http://www.slideshare.net/npflaeging
http://eodf.eu

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Agile org is it a myth?

Notes de l'éditeur

  1. Tayloristic organization is something we are used to see on most places. Common attributes of such organizations: sequential development, command and control, silos and its efficiency. Want to share an idea about alternative way to design organization which better fits (from my point of view) dynamic growth, agility and continuous improvement from my point of view. Will explain why decided to go this way and will share personal experience and lessons learned.
  2. adform.com - independent and open full stack ad-tech platform servicing: media agencies, trading desks, brands and publishers globally. company was growing rapidly each year +50% each year both revenue and people wise. worn various hats during this period so could have a look at the same challenge for different angles. and try different things which worked and didn’t work.
  3. so how to organize work? which way is better? who is the ultimate winner? organizing work is a tool. tool cannot be evaluated in a vacuum. can be very misleading and can bring lots of misunderstandings when applying it. to understand and know which tool to apply best you must always evaluate at least two things context: where it will be applied history: why this tool was created
  4. context
  5. high competition
  6. full stack ad-tech platform servicing: media agencies, trading desks, brands and publishers globally
  7. wanted to maintain: transparency, ownership, focus on value delivery, possibility to innovate/learn/experiment, empowerment and delegation
  8. history
  9. he was working as mechanical engineer at the factory. while working he was noticing lots of inefficiencies at work and wanted to change and improve it. while observing all the situation he invented way to organize work that changed the world
  10. revolutionary method
  11. he described following things which were revolutionary at that time and solved lots of issues, helped factories to increase efficiency, reduce error rate and etc. so everybody started to replicate this method and apply it everywhere: projects, government and etc. after analyzing this method more you might identify following thinking behind
  12. nothing to comment here b) it’s the same as to build judgement system based on thinking that all people are criminals by default or people are innocent by default c) you can easily prove that it’s just a false expectation. next time just try to come at work exactly at 9.00 (without coming in advance and waiting will required time). you will see that even such a simple tasks is extremely difficult to achieve. and than make it more difficult and try to do the same by arriving at 9:00 to an office in another city. and of course application of these principles leads to a very obvious (and common nowadays way of organizing work)
  13. typical organisation
  14. most people were hired from the fields (farmers and peasants), so of course they didn’t know how to operate machinery. overall education wasn’t well spread availability of information was low it wasn’t possible to start a company like nowadays. there were less reach people with possibilities due to low competition mainly all work was repetitive now it’s 2016 and all these things changed dramatically, especially level of education and information access. so even this can lead to a thinking that this method should be reviewed. and additionally, despite these kind of obvious factors there were people back then who didn’t agree and had a different point of view on the same problem
  15. 90% of what we call management consists of making it difficult for people to get work done
  16. Create an environment where employees are motivated via self-control
  17. Create an environment where employees are motivated via self-control
  18. we are reducing time line by reducing non-value adding wastes
  19. Most organizations are designed to produce fear, not value
  20. end users and clients are never represented on the org. chart as if companies would exist for themselves. people start to focus on internal problems rather than clients
  21. Functional Silos not Value Delivery due to this situation there is a feeling that things are getting slow. whole organizational chart doesn’t represent value delivery. it’s often hidden and requires an effort to understand that.
  22. Typical situation when e.g. IT is batching purchases to get better contract because their main KPI is how much money spent instead of measuring cost of delay or upfront purchases that all departments are making trying to minimize impact of mistakes that they are going to make during planning
  23. as each function doesn’t know what is the end result and have different goals than it becomes obvious that strict control is needed to ensure value delivery. sometimes it can be even worse as functional leader is typically doesn’t care about end results as he/she has own KPIs that he must care about
  24. what can be the alternative?
  25. network structure?
  26. inter disciplinary product or service team
  27. work principles
  28. type1 - closest to clients
  29. type2 - indirect value
  30. control functions become service providers
  31. pros & cons and lessons learned
  32. helps to make business decisions.
  33. easier to adjust to business needs and notice problems
  34. business agility without technical agility will generate more problems
  35. must not forget that this structure is dynamic and change is a necessity (in contrast to functional structure)
  36. it’s not easy to be transparent
  37. focus on value increases sense of ownership
  38. some things must be prescribed still
  39. partial application introduces some problems (which are not vital, but generate additional buzz) services become bottleneck earlier than you think, so although it’s more obvious to start from product pods, but it’s more critical to start from platform and service pods
  40. often people see diversity as a threat
  41. No
  42. This is inspired by Niels Pflaeging ideas and thoughts. His book is must read