This is mercury1 l4
- 10. acuity wit
brilliance
√quickness
intellect
perception
acumen
understanding
comprehension brains
remarkable
»
- 15. “this brand gets me” “remarkable”
“noteworthy” “brilliant”
“original” “unprecedented”
“ExcEptional”
»
- 22. BRAND BRAND BRAND
IDENTITY PERSONALITY DNA
BRAND LIFE CYCLE BRAND
ESSENCE
BRAND LIFE CYCLE
Gap analysis INNOVATION STRATEGY
Brand
CHALLENGER
BRAND activation
Integrated
STRATEGY platform marketing plan
jargon
»