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Andrew Davies - Spec portfolio
- 1. Starting a fire was a real challenge, but now it’s easy, thanks to John Walker from England who invented them in 1827; most people ‘with a life’ don’t really care how this little stick ignites. The Ingredients for Fire Although made from different materials than gunpowder, matches contain the same kinds of ingredients necessary for fire, not disimilar to myself, advertising and the people. With the great people influencing, all it takes is a spark of light to start my creative juices flowing, ideas developing before our eyes. HOME Kiwi Advil Not just used to keep your eyes open. Bic Lighting Up Friction can result from striking thoughts with difficult team members, but this process generates enough heat to convert bland ideas into great! These ideas are born from what appears to be friction but these Ideas are the real stars of the show, when it comes to igniting the advertising process. And like many Hollywood starlets, this process can be unstable, sensitive and volatile; and yet very rewarding. Ocean Rona Résumé Adding Fuel to the Fire Ideas alone would make a spectacular, yet brief, one-man show. Sometimes they just need to be set fire to and let go of. Digging deeper results in more ‘fuel to the fire,’ creating greater executions. 289 937 1900 andrew 565 davies @bt internet .com As a lady of influence has said many times, ‘perception is reality’; this is true of the humble, yet very imorptrant matchstick, you see, it’s not a natural redhead: Red dye is added to the tip to lend a dash of creative flare. Andrew Davies
- 2. kiwicare.com Spit and Bull. The Kiwi shoe polish campaign will target young male professionals over 25. HOME Kiwi has been the perfect accessory for over a hundred years. Kiwi Advil Magazine Billboard Transit Shelter Bic Ocean Rona Résumé in a meeting since 1906. 289 937 1900 andrew 565 davies @bt internet .com dress for success.
- 3. kiwicare.com HOME Kiwi Advil Bic Ocean Rona Résumé working hard since 1906. 289 937 1900 andrew 565 davies @bt internet .com dress for success.
- 6. Relieve yourself in public. The Advil campaign will target three separate groups young male 18-25, female (new moms) 25-40 and male and/or female 60-85. HOME Kiwi Whatever the situation self inflicted, just no time or rock stars. Advil Bic Magazine Ocean Rona Résumé 289 937 1900 andrew 565 davies @bt internet .com advil.ca
- 9. ‘Write your own headline and show us at: ca.bicwold.com/facebook18+’ Nice pen. The Bic Christal pen campaign targets all me; using men only humour to draw attention to this great product, considered mundane with not much focus. It deliberately ‘headline/ copyless’ so that readers can interpret and responnd with whatever they are thinking. HOME Kiwi Advil ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... They can interact by writing their own headline, posting their photo of the advert on an over 18’s Bic FB page. Bic Ocean Washroom adverts will have numerous copies for multi use. Rona Let’s see what we get? Résumé Men’ Magazines Men’s Washroom Advert 289 937 1900 andrew 565 davies @bt internet .com ca.bicworld.com
- 10. ‘Write your own headline and show us at: ca.bicwold.com/facebook18+’ ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... HOME Kiwi Advil Bic Ocean Rona Résumé 289 937 1900 andrew 565 davies @bt internet .com ca.bicworld.com
- 11. ‘Write your own headline and show us at: ca.bicwold.com/facebook18+’ ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... HOME Kiwi Advil Bic Ocean Rona Résumé 289 937 1900 andrew 565 davies @bt internet .com ca.bicworld.com
- 12. ‘Write your own headline and show us at: ca.bicwold.com/facebook18+’ ..................................................................................................................................................... ..................................................................................................................................................... ..................................................................................................................................................... HOME Kiwi Advil Bic Ocean Rona Résumé 289 937 1900 andrew 565 davies @bt internet .com ca.bicworld.com
- 13. * Surfs up. The Ocean’s Tuna advert targets young women with families, both working or stay at home. Concerned with time and what their family eats, always on the look out for versitile meal solutions. HOME Kiwi Advil The healthy and convenient Bic alternative and sustainable too. Ocean Magazine Rona Résumé NO COWS or BULLS harmed during the netting of OUR Pacific Albacure Tuna. Save Dolphins. All our Albacore white Tuna is troll caught with barbless hooks, helping to eliminate the unnecessary netting of our dolphins. So you can be assured you are making the right choice. All seafood provides essential fuel for a healthy body, especially the heart. But tuna also has an abundance of great proteins, essential for muscle growth and repair, at the same time maintaining a healthy immune system. That’s why, here at Ocean, we’re passionate about all seafood, caring greatly about our oceans sustainability. We’re committed to safeguarding ocean life for future generations. For more info and recipes: oceanbrands.com 289 937 1900 andrew 565 davies @bt internet .com *girl and boy dolphins
- 14. D.I.Y. B2B HOME Kiwi Advil Bic A conveniently and easy choice for contractors. Ocean Rona Trade Magazines Résumé Working Away? Buzz Aldrin, Apollo 11, July 1969. Courtesy of www.nasa.gov The Rona campaign targets small business contractors, working on new home builds and renovations. With its store offering and locations, Rona is well placed to be ‘part of the construction team,’ taking-up the strain allowing the contractor to focus on the job in hand. How would you like the flexibility of being able to pay with cash, and still enjoy great trade deals? It’s easy, join on line NOW at rona.ca., give us your order, and tell us where the delivery needs to go, leaving the rest to us! Just pay online or call into your home store before the delivery is due. Free delivery 289 937 1900 andrew 565 davies @bt internet .com to any site, well almost anywhere! www.rona.ca Toll-Free 1‑866‑283‑2239
- 15. Lumber Support? HOME Kiwi Advil Bic Ocean Rona Résumé What would it be like to have all cuts made before you leave for site? That’s right we’ll cut all your material to size, before you leave the store, so all you have to do is nail it all together! 289 937 1900 andrew 565 davies @bt internet .com All lumber and sheet material cut to size, well almost all! www.rona.ca Toll-Free 1‑866‑283‑2239
- 16. Hole in One? HOME Kiwi Advil Bic Ocean Rona Résumé Our tool and machinery rental service offers the right tool for the job. Whether it’s an excavator, dumper or just a shovel. Book it online or when you’re next instore. When it comes to moving earth, whether its clearing a yard or creating a new road system, Rona can help. 289 937 1900 andrew 565 davies @bt internet .com Whatever the dig, well almost! www.rona.ca Toll-Free 1‑866‑283‑2239
- 17. Need a step up. HOME Kiwi Advil Bic Ocean Rona Résumé Have a pending staircase renovation or require a stair balustrade for a new build project. Our online step-by-step guide will help you plan more acurately. Choose from pre-loaded configurations and styles or detailed specials. Plan your perfect staircase, with RONA. 289 937 1900 andrew 565 davies @bt internet .com Any height, shape or form supplied, well almost all! www.rona.ca Toll-Free 1‑866‑283‑2239
- 18. Objective HOME Kiwi Advil Bic Ocean Rona To gain a successful Art Direction internship at a great advertising agency, having the opportunity to work alongside new people, using my new found skills in the ‘real world.’ Also broadening my advertising experience even further, so that I can bring even more ‘to the party.’ Highlights I have had the great pleasure of working in the advertising industry prior to my spell here at Seneca and I desperately need to return to this most fascinating industry and one that I love. During this time, pre-Seneca, I witnessed by far the biggest and probably the most impactful development the industry has ever seen; the birth of Mac DTP computer. But still my biggest highlight is to be fortunate enough to have studied at Seneca as a Sudent of Advertising. It has been a truely awesome experience, giving me the opportunity to work with amazing students and professors. A quote from my wife recently somes it all up, “Huns, you would never have done anything like this before you came to Seneca”. Experience Education Résumé Interests • • • Detailed Knowledge of CS6, Presentation, Campaign and Creative Develpment, S ocial Media Strategy, Copywiting, Full IMC pitches for Raising the Roof - presented to L eo Burnett, Toronto and Gaylea to Agency 59. • • • • • A dvertising budget control, Brand development and consume communications. D eveloping and directing store signage ensuring consistancy with the brand identity. L iaison with advertising, DM agencies and print and other third party suppliers. T raditional above and below the line activities. C ompany Annual Report development and production. • Seneca College, Creative Advertising Program Creative Stream: Focus on Art Direction - expected Graduation Spring 2014. • B udget Training, Convenience Store Retailing Seminar, Teamwork Management Seminar Since leaving the Advertising industry in 2004, I retrained and qualified as a plumber gained a licence to drive a truck, operate a crane and fork-lift truck. Deputy manage a builders merchant store and along with my father completely redevelop our 17th century cottage in the UK. Oh yes I am also a qualified swimming coach. Prior to my move to Canada, I have travelled to Kenya, Florida, Eastern Canada, Belgium, France, Germany, Netherlands, Spain, Italy and Greece. I was also proud to represent my County (Province) as a swimmer, but probably my most amazing swimming achievement, was not a race at all, but was when I shared a swimming pool on vacation in Scotland with Diana, The Princess of Wales. References Available upon request. 59-233 duskywing way oakville, ontario L6L0C5 andrew565davies@btinternet.com 289 937 1900