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Crowd Sourcing           Changing The Conversation

                                       10.20.11 - Fall 2011




                            Instructor: Andrew Hoffman



Tuesday, October 25, 2011
Crowd Source - Definition


                   act of sourcing tasks
                   traditionally performed by
                   specific individuals to an
                   undefined large group of
                   people or community (crowd)
                   through an open call

                                             http://en.wikipedia.org/wiki/Crowdsourcing




Tuesday, October 25, 2011
Crowd Sourcing


                   Crowd Sourcing depends essentially on
                   the fact that because it is an open call to
                   an undefined group of people, it gathers
                   those who are most fit to perform tasks,
                   solve complex problems and contribute
                   with the most relevant and fresh ideas.




                                                      http://en.wikipedia.org/wiki/Crowdsourcing




Tuesday, October 25, 2011
Crowd Sourcing




Tuesday, October 25, 2011
Crowd Sourcing - Example


      Well known ad agency




Tuesday, October 25, 2011
Crowd Sourcing - Example

            Brammo Electric Motorcycles




Tuesday, October 25, 2011
Crowd Sourcing - Example




Tuesday, October 25, 2011
Crowd Sourcing - Example


                                    Over 700 Logo Entries
                                    Gave 4 $1000 Awards




Tuesday, October 25, 2011
Designis.ms explains what stoked their ire:
                 Let me explain to CP+B why spec work and design contests (or the
                 bullshit term "crowdsourcing") are detrimental, not just to the design
                 industry, but for your own clients. And I'll keep it simple since you're
                 most likely distracted by all of the money that Brammo is paying you
                 to do practically nothing. When participating in such nonsense,
                 designers work for free in hopes of getting paid or winning a prize. It
                 completely devalues our work (maybe some designers are finally
                 realizing this?). It does clients a disservice in compromising quality of
                 work by completely skipping the research and development stage.
                 Instead of using your interns or crowdsourcing students and amateur
                 designers, you could have hired a professional designer who would
                 be able to work closely with your client and mostly likely produce
                 better work. But no, you were trying to get media coverage which
                 distracted you from the brand development. I'm sure that was the
                 entire point, but what a terrible idea.




Tuesday, October 25, 2011
Crowd Sourcing - Websites



            Logos & Graphic Design



                                      Crowd Source Community Solutions



          Professional Volunteering


                                        Video Projects




Tuesday, October 25, 2011
Crowd Funding


                   the collective cooperation, attention and trust
                   by people who network and pool their money
                   and other resources together, usually via
                   the Internet, to support efforts initiated by
                   other people or organizations.




                                                        http://en.wikipedia.org/wiki/Crowdfunding




Tuesday, October 25, 2011
Crowd Funding - Example




Tuesday, October 25, 2011
Crowd Funding - Example




Tuesday, October 25, 2011
Crowd Funding - Example

   Scott Wilson
   Former Global Creative Director for
   Nike Watches

   http://www.mnml.com/




                                           Image From - http://mocoloco.com/archives/003268.php



Tuesday, October 25, 2011
Crowd Funding - Example




Tuesday, October 25, 2011
Crowd Funding - Example




Tuesday, October 25, 2011
CROWD-FUNDING
           SMALLCANBEBIG.ORG




Tuesday, October 25, 2011
Difference Between
                               Crowd Sourcing & Outsourcing




                            That a task or problem is outsourced to an
                            undefined public rather than a specific
                            other body.




Tuesday, October 25, 2011
Outsourcing Example




Tuesday, October 25, 2011
Difference Between
                            Crowd Sourcing & Open Source



                       Open source production is a cooperative
                       activity initiated and voluntarily
                       undertaken by members of the public.


                     Crowd sourcing the activity is initiated by a
                     client and the work may be undertaken on
                     an individual, as well as a group, basis.


Tuesday, October 25, 2011
Open Source Example




Tuesday, October 25, 2011
Open Source Example




Tuesday, October 25, 2011
Collaboration



                            working together to
                            achieve a goal




Tuesday, October 25, 2011
Keys to Collaboration




Tuesday, October 25, 2011
Keys to Collaboration

                        Leadership




Tuesday, October 25, 2011
Keys to Collaboration

                        Leadership
                        Sacrifice for Greater Good




Tuesday, October 25, 2011
Keys to Collaboration

                        Leadership
                        Sacrifice for Greater Good
                        Openness to Learn




Tuesday, October 25, 2011
Keys to Collaboration

                        Leadership
                        Sacrifice for Greater Good
                        Openness to Learn
                        Generosity




Tuesday, October 25, 2011
Keys to Collaboration

                        Leadership
                        Sacrifice for Greater Good
                        Openness to Learn
                        Generosity
                        Stated & Agreed Upon Expectations




Tuesday, October 25, 2011
Keys to Collaboration

                        Leadership
                        Sacrifice for Greater Good
                        Openness to Learn
                        Generosity
                        Stated & Agreed Upon Expectations
                        Great Communication




Tuesday, October 25, 2011
Keys to Collaboration

                        Leadership
                        Sacrifice for Greater Good
                        Openness to Learn
                        Generosity
                        Stated & Agreed Upon Expectations
                        Great Communication
                        Commitment




Tuesday, October 25, 2011
Benefits of Collaboration




Tuesday, October 25, 2011
Benefits of Collaboration



                        Obtain Greater Resources




Tuesday, October 25, 2011
Benefits of Collaboration



                        Obtain Greater Resources
                        Recognition




Tuesday, October 25, 2011
Benefits of Collaboration



                        Obtain Greater Resources
                        Recognition
                        Rewards




Tuesday, October 25, 2011
Benefits of Collaboration



                        Obtain Greater Resources
                        Recognition
                        Rewards
                        Reduced Costs




Tuesday, October 25, 2011
assignments


                            Blog Series Due Next Week - 5 Parts

                            Really spend time reviewing your blog structure and layout if you haven’t
                            already.

                            Online Participation - Keep it up.

                            Come to Class Next Week with Ideas on Your Paper due Dec 1st




Tuesday, October 25, 2011

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Fall11 Day 6-Crowdsourcing

  • 1. Crowd Sourcing Changing The Conversation 10.20.11 - Fall 2011 Instructor: Andrew Hoffman Tuesday, October 25, 2011
  • 2. Crowd Source - Definition act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call http://en.wikipedia.org/wiki/Crowdsourcing Tuesday, October 25, 2011
  • 3. Crowd Sourcing Crowd Sourcing depends essentially on the fact that because it is an open call to an undefined group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas. http://en.wikipedia.org/wiki/Crowdsourcing Tuesday, October 25, 2011
  • 5. Crowd Sourcing - Example Well known ad agency Tuesday, October 25, 2011
  • 6. Crowd Sourcing - Example Brammo Electric Motorcycles Tuesday, October 25, 2011
  • 7. Crowd Sourcing - Example Tuesday, October 25, 2011
  • 8. Crowd Sourcing - Example Over 700 Logo Entries Gave 4 $1000 Awards Tuesday, October 25, 2011
  • 9. Designis.ms explains what stoked their ire: Let me explain to CP+B why spec work and design contests (or the bullshit term "crowdsourcing") are detrimental, not just to the design industry, but for your own clients. And I'll keep it simple since you're most likely distracted by all of the money that Brammo is paying you to do practically nothing. When participating in such nonsense, designers work for free in hopes of getting paid or winning a prize. It completely devalues our work (maybe some designers are finally realizing this?). It does clients a disservice in compromising quality of work by completely skipping the research and development stage. Instead of using your interns or crowdsourcing students and amateur designers, you could have hired a professional designer who would be able to work closely with your client and mostly likely produce better work. But no, you were trying to get media coverage which distracted you from the brand development. I'm sure that was the entire point, but what a terrible idea. Tuesday, October 25, 2011
  • 10. Crowd Sourcing - Websites Logos & Graphic Design Crowd Source Community Solutions Professional Volunteering Video Projects Tuesday, October 25, 2011
  • 11. Crowd Funding the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. http://en.wikipedia.org/wiki/Crowdfunding Tuesday, October 25, 2011
  • 12. Crowd Funding - Example Tuesday, October 25, 2011
  • 13. Crowd Funding - Example Tuesday, October 25, 2011
  • 14. Crowd Funding - Example Scott Wilson Former Global Creative Director for Nike Watches http://www.mnml.com/ Image From - http://mocoloco.com/archives/003268.php Tuesday, October 25, 2011
  • 15. Crowd Funding - Example Tuesday, October 25, 2011
  • 16. Crowd Funding - Example Tuesday, October 25, 2011
  • 17. CROWD-FUNDING SMALLCANBEBIG.ORG Tuesday, October 25, 2011
  • 18. Difference Between Crowd Sourcing & Outsourcing That a task or problem is outsourced to an undefined public rather than a specific other body. Tuesday, October 25, 2011
  • 20. Difference Between Crowd Sourcing & Open Source Open source production is a cooperative activity initiated and voluntarily undertaken by members of the public. Crowd sourcing the activity is initiated by a client and the work may be undertaken on an individual, as well as a group, basis. Tuesday, October 25, 2011
  • 21. Open Source Example Tuesday, October 25, 2011
  • 22. Open Source Example Tuesday, October 25, 2011
  • 23. Collaboration working together to achieve a goal Tuesday, October 25, 2011
  • 24. Keys to Collaboration Tuesday, October 25, 2011
  • 25. Keys to Collaboration Leadership Tuesday, October 25, 2011
  • 26. Keys to Collaboration Leadership Sacrifice for Greater Good Tuesday, October 25, 2011
  • 27. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Tuesday, October 25, 2011
  • 28. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Generosity Tuesday, October 25, 2011
  • 29. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Generosity Stated & Agreed Upon Expectations Tuesday, October 25, 2011
  • 30. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Generosity Stated & Agreed Upon Expectations Great Communication Tuesday, October 25, 2011
  • 31. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Generosity Stated & Agreed Upon Expectations Great Communication Commitment Tuesday, October 25, 2011
  • 33. Benefits of Collaboration Obtain Greater Resources Tuesday, October 25, 2011
  • 34. Benefits of Collaboration Obtain Greater Resources Recognition Tuesday, October 25, 2011
  • 35. Benefits of Collaboration Obtain Greater Resources Recognition Rewards Tuesday, October 25, 2011
  • 36. Benefits of Collaboration Obtain Greater Resources Recognition Rewards Reduced Costs Tuesday, October 25, 2011
  • 37. assignments Blog Series Due Next Week - 5 Parts Really spend time reviewing your blog structure and layout if you haven’t already. Online Participation - Keep it up. Come to Class Next Week with Ideas on Your Paper due Dec 1st Tuesday, October 25, 2011