In this report we looked at the top 10 Insurance brands on Facebook in South Africa over the third quarter of 2016 Read on to find out how brands like 1st for Women, Discovery, Old Mutual and OUTSurance performed on Fans Engagement Sentiment Share of Voice Campaign Effectiveness

1. Comparison of
the
top 10 South
African Insurers
on Facebook
Q3-2016

2. Top Insurers on Facebook Q3-2016
• We analysed the performance of the top 10 South African Insurers on
Facebook between July and September 2016.
• Areas we looked at included engagement, fan growth, sentiment and
share of voice.
• Some of the brands analysed were 1st for Women, Discovery, Old Mutual
and OUTSurance.

3. Highlights
• With a fan growth of 50.52%, Budget Insurance saw the highest Fan Growth Rate
among the 10 insurers analysed.
• Not only did Santam have the highest PTAT (people talking about them) of 17.46%
they also had the highest average engagement score.
• Among the brands analysed, Old Mutual published the greatest amount of posts, 153
during the 3 month period, they also received the most likes, comments and shares.
• The brand with the most positive sentiment was MiWay (49%) followed behind closely
by Discovery Insure.
• The leading insurance brand in terms of response time to customers on Facebook was
1st for Women.
• Overall Old Mutual had the highest Share of Voice in the insurance industry on
Facebook in Q3 2016, this was mostly due to their #OM50Years campaign.

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5. Old Mutual SA(ZA) had the largest fan base of 118,355 while Budget Insurance showed the highest fan growth of
50.52%.
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0K 20K 40K 60K 80K 100K 120K 140K
Growth%
Number of Fans
Prime Meridian Direct 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Santam Insurance King Price Insurance OUTsurance Old Mutual SA(ZA) MiWay 1st for Women
Insurance
Discovery Insure Hollard Budget Insurance Prime Meridian
Direct
South Africa Countries < 2% Other Countries
Fans – Geography

7. Santam Insurance had the highest PTAT of 17.46% as a percentage of its average number of Fans during this time
period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
0K 20K 40K 60K 80K 100K 120K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Prime Meridian Direct 1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance
Conversations

8. Old Mutual SA(ZA) published the greatest number of posts (153). Santam Insurance had the highest average
engagement, with a score of 913.
0 20 40 60 80 100 120 140 160 180
0 100 200 300 400 500 600 700 800 900 1000
Prime Meridian Direct
1st for Women
Insurance
Budget Insurance
King Price Insurance
Old Mutual SA(ZA)
Hollard
MiWay
Discovery Insure
Santam Insurance
OUTsurance
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Old Mutual SA(ZA) received the most number of Likes (203,602), Old Mutual SA(ZA) got the most number of Comments
(3,460) and Old Mutual SA(ZA) had the most number of Shares (2,721).
0K 50K 100K 150K 200K 250K
Prime Meridian Direct
1st for Women Insurance
Budget Insurance
Old Mutual SA(ZA)
King Price Insurance
Hollard
MiWay
Discovery Insure
Santam Insurance
OUTsurance
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
King Price Insurance
22-SEP-16, THU 7:11AM
Want to braai at the office? #braailaai
#braaiking
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 233 37 453 Positive
Old Mutual SA(ZA)
20-SEP-16, TUE 3:57AM
Heard about Old Mutual’s Money
Account?...Be sure to catch Uzalo SABC1
tonight and you could WIN Old ..
Old Mutual SA(ZA)
09-SEP-16, FRI 3:00AM
50 years of resilient investing through all
market conditions has helped many South
Africans realise ..
ENGM
T.
LIKES COMMENTSSHARE
S
SENTIMENT
1,000 13,080 135 64 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 11,593 254 124 Uncategorized

11. Most Engaging Brand Posts
Santam Insurance
07-SEP-16, WED 7:00AM
What’s your idea for a safer SA? Share it with
us and you could see it come to life.
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 3,165 11 5 Uncategorized
Old Mutual SA(ZA)
05-SEP-16, MON 6:50AM
This September will see runners from all
walks of life take on the The Old Mutual
Wild Series Mont-A ..
Santam Insurance
24-AUG-16, WED 9:41AM
A simple idea has the power to improve the
safety of South African lives. What’s yours?
ENGM
T.
LIKES COMMENTSSHARE
S
SENTIMENT
1,000 8,149 4 15 Neutral
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 2,919 29 3 Uncategorized

12. MiWay's Facebook Page saw the highest number of Fan posts (388).
0 50 100 150 200 250 300 350 400 450
Prime Meridian Direct
1st for Women Insurance
Budget Insurance
King Price Insurance
Old Mutual SA(ZA)
Hollard
MiWay
Discovery Insure
Santam Insurance
OUTsurance
Number of Fan Posts
Fan Posts

13. MiWay received the highest percentage of Positive Sentiment (49.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1st for Women
Insurance
Budget
Insurance
King Price
Insurance
Old Mutual
SA(ZA)
Hollard
MiWay
Discovery Insure
Santam
Insurance
OUTsurance
Negative Neutral Positive
Sentiment Analysis

14. MiWay responded to the highest percentage of Fan posts (90.72%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0 200 400 600 800 1000 1200
%ofFanPostsBrandRespondedto
Average Response Time (mins)
1st for Women Insurance Budget Insurance King Price Insurance Old Mutual SA(ZA) Hollard MiWay Discovery Insure Santam Insurance OUTsurance
Brand Responses

15. Old Mutual SA(ZA) published the most with 153 posts, among the brands in "SA Insurance" Group.
21%
21%
8%
15%
10%
3%
4%
3%
10%
5%
Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance
Share Of Voice – Volume of Posts

16. Old Mutual SA(ZA) received the largest volume of Likes (203,602), among the brands in "SA Insurance" Group.
72%
1%
1%
0%
3%
1%
7%
0%
15%
0%
Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance
Share Of Voice – Likes

17. Old Mutual SA(ZA) received the largest volume of Comments (3,460), among the brands in "SA Insurance" Group.
54%
4%
6%
3%
17%
2%
5%
1%
6%
2%
Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance
Share Of Voice – Comments

18. Old Mutual SA(ZA) received the largest volume of Shares (2,721), among the brands in "SA Insurance" Group.
34%
16%
8%
1%
22%
4%
11%
1%
3%
0%
Old Mutual SA(ZA) King Price Insurance Discovery Insure MiWay 1st for Women Insurance OUTsurance Santam Insurance Prime Meridian Direct Hollard Budget Insurance
Share Of Voice – Shares

19. During this time period, #OM50Years was the most engaging run by Old Mutual SA(ZA). King Price Insurance published
the most (76) in its Spring Fest campaign.
0 10 20 30 40 50 60 70 80
0 200 400 600 800 1000 1200
#FixedPremiums(Prime Meridian
Direct)
Win a Brand new Renault Clio(1st for
Women Insurance)
Did You Know(Budget Insurance)
Spring Fest(King Price Insurance)
#OM50Years(Old Mutual SA(ZA))
#CoverKleva(Hollard)
#SmallBizFriday (MiWay)
#crackthecold(Discovery Insure)
NO DATA(Santam Insurance)
#MandelaDay(OUTsurance)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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21. Thank You
For a detailed analysis on any of the brands
included in this report, please contact us at
info@whysatisfy.com