Identifying internal content within the company which can be turned into insights and used as a knowledge archive or visualisations by relevant professionals when needed.

1. Gathering Intelligence within the
company.
What opportunities are being
missed?

2. WHAT ARE THE OPPORTUNITIES?
TURN INTERNAL DATA INTO
SMART INTELLIGENCE

3. What are the questions we need to ask?
What do we
need to
know about
and why?
Which
internal
sources do
we need to
do this?
What new
opportunities
open up with
internal data
sources?

4. What data sources reside in the company?
Some are obvious, some maybe less so:
• E-Mail
• CRM
• Internal CI and MI analysis
• Conferences and „away day“ reports
• Historial client records (CRM and non-CRM connected)
• Sales & business development reports (CRM and non CRM
connected)
• Enterprise-wide platforms e.g. Sharepoint
• Silos known about or to be discovered
• Others…….

5. What is the value of such sources?
Ask the question - what could you do in an ideal world if
you had such information?
Part 1
• E-Mail – probably has the most insights but very difficult to access
(legal / confidentiality / privacy / techical)
• CRM – already partly structured – usually client and business
development focused
• Conferences and inhouse „away day“ reports – may
need a system for this if not in place
• Sales & business development not on the CRM – may
need to identify where such documents are located

6. What is the value of such sources?
Ask the question - what could you do in an ideal world if
you had such information?
Part 2
• Enterprise-wise platforms and intranets – just because
there is a broad based name to a system, it does not mean that all
data available is known about or accessible
• Silos – there could be many insights here but it is the biggest
challenge – both for the known unknowns and the unknown
unknowns!

7. Thank you
Andrew Garrett
CID GmbH
Struthweg 1
D-63594 Hasselroth
Germany
www.cid.com
Tel.: +49 6051-8846-115
E.: a.garrett@cid.com