8. PPC: Automated and Creative
• DSPs and Trading Desks doing more in PPC
• Extensions and Creative more important
• Wait? Is there a conflict between those two?
11. Performance: Makes a difference
• Affiliates continue their rebrand to Performance
– (In Europe, at least)
• The value of data generated by affiliates
• Shifts in the technology and agency landscape
• Performance Horizon and Impact Radius
15. Social: Repeated Bifurcation
• Specialisms emerge from social
– Social ads, branded content, customer
service, outreach, community management, et al…
• Closer connections with TV and other broadcast
conversation starters
• Permissions and privacy
16. Do brands have permission to deliver
better than expected services?