A 2016 Affiliate Huddle presentation on how to get value from the long tail of your content publishers. Included in it is a quick discussion on what "value" is in affiliate marketing and where you can find long tail affiliates before moving on to 10 quick tips.

1. Making the most
of the long tail
of content
affiliates

2. Who the heck am I?
• Digital marketing geek
» (agency side)
• Affiliate & Blogger
• #3 on the someone’s “Affiliate Power” scale
» (which is rubbish)

3. The purpose of affiliate marketing
Out of Reach Protect

4. Different types of long tailAudienceSize
Affiliate Activity
Yay!

5. Are they helping?

6. Firebox wanted active affiliates

7. Don’t kill the long tail
“Unfortunately this means they will no
longer be working with affiliates who have
driven particularly low traffic and/or
revenue levels for the past 6 months, ”

8. 10 quick fire tips!
Think about blog design for your
creatives.
125x125 square are still common.

9. New product alerts
Don’t wait until affiliates discover your new
range. Tell them about it.
Have a new products RSS and help affiliates
use it. Or, at least, a new products page.

10. Upgrade Affiliate Activity
Find out which affiliates are
generating sales/traffic through
third parties.
Contact them directly.

11. Grow Affiliate Audience
Use your reach, your social media
accounts, to promote affiliate
produced content.
Bloody great content, only.

12. AWin’s opportunity hub
Get in contact with affiliates; strike a deal.
Skimlinks has canvassed publishers for native
content pricing.

13. Include affiliates in outreach
You’re probably paying agencies to find
publishers interested in your content
already.
Affiliates will be interested in infographics,
stunts, celeb sign-ups, marketing campaigns,
etc…

14. Convert bloggers looking for cash
There’s a cash for blogging bubble.
The next time a blogger wants cash to write
about you (SEO and PR departments know
these guys) offer them an affiliate deal.

15. Suggest content ideas
Where would you like to be but don’t have
the budget to reach?
Tell your affiliates.

16. Encourage blogger collaboration
Introduce content affiliates to one another.
Help arrange;
– Mutual co-promotion
– Bloglovin’ loving
– Blog tours
– Blog carnivals

17. Native Ads
Provide rich media ads that work like native
ads. They’re the same thing!

18. It works – Proviz case study
• Tineal @ Navigate Digital

19. Silo busting

20. Hey, networks…
• Data is valuable; provide a free adserver
with your merchant ads as default
• Fix those content units; cash in on native
advertising
• Where are you with video overlays?

21. Thank you!