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How management accountants can
enable better business
decision making
with big data
Big data has
transformed
the way we do
business, but has
created a feeling
of never-ending
catch up with the
competition.
Nearly 9 in 10 organisations are
struggling to get value
from big data.
Source: CGMA Briefing: Big Data
Combined with external
threats - political instability,
technology changes, hyper-
competition, you see there’s
a huge opportunity for
management accountants
to bring validity to decision
making.
Organisations are finding it hard
to navigate a deluge of data
about customers, employees,
suppliers, stakeholders, partners
and competitors.
The US alone faces
a shortage of 1.5 million
data analysts and managers
to make decisions based
on big data.
Source: McKinsey Global - Big Data: The Next Frontier
How can organisations gain value
from big data and use it to make
informed decisions?
The management
accountant’s
role is changing.
Management accountants can take
a position of trust and objectivity,
reporting on the business facts.
But credible accounts and
management information
is not enough.
Big data provides
management
accountants with
3 huge opportunities:
To act as steward of the
business’ future, providing
insight into the holistic
data businesses are
drowning in, not just
financials
1
To build relationships across
the business, communicate
the facts clearly, and
proactively report on
non-financial data to
improve transparency and
accountability
2
To enable better
performance management
across the organisation by
providing new, and often
intangible measures
of outcomes
3
We surveyed over 2,000
finance professionals to
find out how they felt about
their role in big data.
Over 50%
of corporate leaders
rank big data and
analytics as a top 10
corporate priority.
90% feel
that financial
professionals are key to
unlocking the benefits
of big data in their
organisation…
… but 86%
recognise their
organisations are
currently struggling to
unlock the value of
their data.
We identified the top five
areas where better data
quality and analysis would
have the biggest impact.
1
Identifying opportunities
to increase efficiency or
reduce costs
2
Developing and
monitoring KPIs
3
Driver-based
forecasting
4
Monitoring
external risks
5
Increasing revenues
through better
customer segmentation
So how do MAs
get started on this
pathway to big data
success?
Polish your statistical skills:
learn about the range of data sources and
analytics available that can be used to make
sense of big data.
Learn something new:
sign up for a certification to ground you in
the basics of data.
Jargon-bust:
get comfortable with the terminology;
it’s essential in an environment full of
technical terms and subtleties.
Source: CGMA briefing: Big Data
Be sociable:
develop relationships to become a trusted
broker between business managers, IT
colleagues and data scientists.
Become strategically aware:
read widely on your sector to give you a broader
understanding of your business’ model and
management challenges.
Be curious:
identify bigger questions to help you
understand what data you need – the big data
might already be there.
Source: CGMA briefing: Big Data
Speak up:
establish yourself as a go-to person on
data analytics and help by teaching others
in your team
Visualising data:
assess what tools will help you translate and
present data in a way that’s compelling and
accessible
Network:
attend seminars and events to polish your skills
and learner from others’ examples
Source: CGMA briefing: Big Data
Find out more about Big Data and
how management accountants
can deliver more value to your
business with a range of CGMA
Big Data resources.
Click here to download
© 2017 Association of International Certified Professional Accountants. All rights reserved.

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Enable better business decision making with big data

  • 1. How management accountants can enable better business decision making with big data
  • 2. Big data has transformed the way we do business, but has created a feeling of never-ending catch up with the competition.
  • 3. Nearly 9 in 10 organisations are struggling to get value from big data. Source: CGMA Briefing: Big Data
  • 4. Combined with external threats - political instability, technology changes, hyper- competition, you see there’s a huge opportunity for management accountants to bring validity to decision making.
  • 5. Organisations are finding it hard to navigate a deluge of data about customers, employees, suppliers, stakeholders, partners and competitors.
  • 6. The US alone faces a shortage of 1.5 million data analysts and managers to make decisions based on big data. Source: McKinsey Global - Big Data: The Next Frontier
  • 7. How can organisations gain value from big data and use it to make informed decisions?
  • 9. Management accountants can take a position of trust and objectivity, reporting on the business facts. But credible accounts and management information is not enough.
  • 10. Big data provides management accountants with 3 huge opportunities:
  • 11. To act as steward of the business’ future, providing insight into the holistic data businesses are drowning in, not just financials 1
  • 12. To build relationships across the business, communicate the facts clearly, and proactively report on non-financial data to improve transparency and accountability 2
  • 13. To enable better performance management across the organisation by providing new, and often intangible measures of outcomes 3
  • 14. We surveyed over 2,000 finance professionals to find out how they felt about their role in big data.
  • 15. Over 50% of corporate leaders rank big data and analytics as a top 10 corporate priority.
  • 16. 90% feel that financial professionals are key to unlocking the benefits of big data in their organisation…
  • 17. … but 86% recognise their organisations are currently struggling to unlock the value of their data.
  • 18. We identified the top five areas where better data quality and analysis would have the biggest impact.
  • 19. 1 Identifying opportunities to increase efficiency or reduce costs
  • 24. So how do MAs get started on this pathway to big data success?
  • 25. Polish your statistical skills: learn about the range of data sources and analytics available that can be used to make sense of big data. Learn something new: sign up for a certification to ground you in the basics of data. Jargon-bust: get comfortable with the terminology; it’s essential in an environment full of technical terms and subtleties. Source: CGMA briefing: Big Data
  • 26. Be sociable: develop relationships to become a trusted broker between business managers, IT colleagues and data scientists. Become strategically aware: read widely on your sector to give you a broader understanding of your business’ model and management challenges. Be curious: identify bigger questions to help you understand what data you need – the big data might already be there. Source: CGMA briefing: Big Data
  • 27. Speak up: establish yourself as a go-to person on data analytics and help by teaching others in your team Visualising data: assess what tools will help you translate and present data in a way that’s compelling and accessible Network: attend seminars and events to polish your skills and learner from others’ examples Source: CGMA briefing: Big Data
  • 28. Find out more about Big Data and how management accountants can deliver more value to your business with a range of CGMA Big Data resources. Click here to download © 2017 Association of International Certified Professional Accountants. All rights reserved.