Contenu connexe Similaire à Bms a brokers-view-effective_social_media_event (20) Bms a brokers-view-effective_social_media_event1. Social Media – A Broker’s view
Phil Hill – BMS Group CIO
5 March 2013
© Copyright BMS Group
2. Agenda
1. BMS Group – who are we?
2. BMS Social Media
3. Define
4. Develop
5. Control
© Copyright BMS Group
3. BMS Group – who are we?
7th Largest reinsurance broker in the world
Business to Business
High-Value Low-Volume business
Global presence extending very quickly
Business growth using technology to support that growth
Innovators
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 3
6. BMS Social media – Why?
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 6
7. BMS Social media – Why?
BMS need effective communication channels to:
Prospective clients / existing clients
Existing and prospective staff
News providers
Media
Information providers and thought leaders
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 7
9. BMS Group – What we are building
Video stories
Twitter presence
Blogs
Intranet connection to social media
A social media approach to everything
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 9
13. Links to social media
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 13
14. Links to social media
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 14
15. Social Media in everything we do
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 15
16. Social Media in everything we do
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 16
18. Why do I need to know about my
“Digital Footprint”?
phil.hill@bmsgroup.com
says “I can’t believe we
vs
still have to protest this
crap”
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 18
19. Why do I need to know about my
“Digital Footprint”?
Cloning of Senior
BMS Director on
Twitter
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 19
20. Why do I need to know about my
“Digital Footprint”?
Phishing of
BMS Twitter
feed account
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 20
21. Why do I need to know about my
“Digital Footprint”
Cloning
of entire
website
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 21
22. Why do I need to know about my
“Digital Footprint”?
False email
addresses
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 22
23. Why do I need to know about my
“Digital Footprint”?
Company
Leaks
Social Media – A Broker’s view © Copyright BMS Group 5 March 2013 23
24. Why do I need to know about my
“Digital Footprint”?
Because if you aren't using social media,
you are the easiest target of them all…
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