Distinctive Dog creates all-natural, grain-free and gluten-free dog treats made with virgin coconut oil. Founded in 2009 and launched in 2010, the company's current line includes eight flavors of treats sold through retailers and grocery stores for $9.95 per 14 ounce box. Using virgin coconut oil provides health benefits for dogs such as reducing cancer risk, improving cholesterol, and treating infections while also promoting healthy skin and coats.

2. Distinctive Dog
“Enhance the quality of life for dogs and owners by providing pet
products unsurpassed in distinction, health and fun.”

3. Woman-owned
Virgin coconut oil
Grain, gluten free
All natural
Great taste, smell

4. Sales of natural pet products expected to exceed $7 bn
reflecting a 2010-2014 compound AGR of 15%
6% year-over-year growth in pet treats 2009-2014
Consumers are spending more for healthy treats with
growing number of grain free, natural treats
Trends

5. Founded in 2009
Business started with gluten free
dog cookies. Reformulated the line
and re-launched the treats in 2010
with new packaging.
Current line includes eight grain and
gluten free flavors. All products
include virgin coconut oil.

6. Current Line
14 ounce boxes sold through independent retailers and grocery
stores. Suggested retail of $9.95 per box.

7. Product Attributes
All natural
Grain free
Gluten free
Virgin coconut oil
No wheat, corn, soy
Non-GMO
Made in USA

8. Benefits of Coconut
Reduces cancer risk
Improves cholesterol
Heals digestive disorders
Antibacterial, antiviral agents
Relieves arthritis
Prevents fungal infections
Treats viral infections
Balances metabolism
Promotes normal thyroid function
Helps control diabetes
Promotes healthy skin and coat
Reduces allergic reactions
Provides energy
Helps prevent osteoporosis

9. Customers

10. Business Information
Founded 2009
Launched 2010
Pet Business Editors’ Award 2011
Added grain free treats 2014
Added Sweeties treats 2015
Growth 40% year-over-year