Digital Media at the V&A, Bits2Blogs, Newcastle, 2013
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Review of the current thinking and strategic approaches being adopted by the Digital Media department of the V&A in their work of creating public-facing digital media services.
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Digital Media at the V&A, Bits2Blogs, Newcastle, 2013
- 1. Digital Media at the V&A Andrew Lewis Tyne & Wear Archives & Museums Bits 2 Blogs, 19 March 2013 linkd.in/andrewlewis @rosemarybeetle Victoria and Albert Museum
- 2. This session these issues This session will cover will cover… • Organisational governance and structure • Digital Media content-delivery strategies • Technical implementation of digital services 1. Developing new services 2. Rationalising legacy systems • Using evidence of user needs to develop services
- 3. A journey
- 4. Strategy Governance Iterate Implementation Measurement
- 5. Governance
- 6. Governance….
- 8. Digital Governance –agreed March 2012 New governance for digital processes March 2012
- 9. Trustee’s Technology Strategy Committee - role • Ensure best practice in digital • Agree, review and steer projects within an overarching digital programme • Check design integrity of digital output
- 10. Trustee’s Technology Strategy Committee - scope • Digital output and content • ICT infrastructure • Creation of digital assets
- 12. Digital Media restructuring July 2012
- 15. Strategy
- 18. Technical strategic guidelines • Be audience focussed • Use open data-driven as default • Mobile first • Use short planning cycles and defined product lifespans • Make faster, smaller changes to services • Separate content programming from delivery design • Have clear governance and processes • Objective-based planning/ evidence-based review • A strategic direction not a fixed destination
- 19. Implementation
- 20. Change is daunting Now Future
- 22. V&A website landscape March 2012
- 23. V&A projected website landscape
- 24. You have to start somewhere
- 25. Targeted areas for 6-12 month action
- 26. Tough Love
- 27. Change requires hard decisions and effort • Restructured digital media department • Department staff reduced by 30% • Closed down 50+ legacy microsites • Closed down 100+ legacy interactives • Migrated main CMS to the Cloud • Migrated media store off site
- 28. Shiny new things
- 29. New services or enhancements • Iterations of responsive design for mobile • Main pages, Home page, July 2012 • What’s On, Search pages, November 2012 • The Network – multiple-feed news blog • Launched calendar app • Improved What’s On design • Rolling out branded V&A font on web pages • Data-driven digital labels • Launched 100 Plays theatre app
- 30. Responsive mobile website - July 2012
- 31. Mobile – user behaviour
- 32. Technical strategic guidelines • Be audience focussed • Use open data-driven as default • Mobile first • Use short planning cycles and defined product lifespans • Make faster, smaller changes to services • Separate content programming from delivery design • Have clear governance and processes • Objective-based planning/ evidence-based review
- 33. The Network www.vam.ac.uk/b/blog/network
- 34. The Network – multiple-feed news blog
- 35. The Network Learning Artist in Residence Poster collection Engraved ornament Research
- 36. Technical strategic guidelines • Be audience focussed • Use open data-driven as default • Mobile first • Use short planning cycles and defined product lifespans • Make faster, smaller changes to services • Separate content programming from delivery design • Have clear governance and processes • Objective-based planning/ evidence-based review
- 37. Evidence
- 38. Beginners guide to using analytics = good, right?
- 39. Technical strategic guidelines • Be audience focussed • Use open data-driven as default • Mobile first • Use short planning cycles and defined product lifespans • Make faster, smaller changes to services • Separate content programming from delivery design • Have clear governance and processes • Objective-based planning/ evidence-based review
- 40. Using Analytics to understand users 2 1 5 4 3
- 41. 8,961 visits from here 18,961 visits from same header link on ALL pages (includes home page) 21,089 visits from here slidesha.re/ZoOiOr
- 42. Asking users to understand users Survey visitors to the V&A Autumn 2012 •People turn off data to save money •60% of people use a SMART phone to enhance their visit •People bring their phones, but not their tablets Full report free to download on V&A Digital Media blog www.vam.ac.uk/digitalmedia
- 43. Organisations are systems Strategy Governance Iterate Implementation Measurement
- 44. A journey
- 45. Digital Media at the V&A Andrew Lewis Thank you www.vam.ac.uk/digitalmedia Victoria and Albert Museum
Notes de l'éditeur
- Information scientist with 11 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff… Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager. Projects – large-scale website redesign, content programme management, self-issue services, automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.
- New digital governance agreed March 2012 Trustee
- Information scientist with 11 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff… Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager. Projects – large-scale website redesign, content programme management, self-issue services, automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.