On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive.
We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies.
We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
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20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH
1. Welcome! The webinar will begin shortly...
Audio connection:
(877) 253-2715 US
Access code: 573 774 421 #
2.
3. Housekeeping
Tweet Chat Replay
Tweet questions
for the panel
at any time
@rakutensl
Contact via
chat feature
during the
webinar
Full recording
will be shared
following the
webinar
4. Today’s Presenters
Michael Manzione
President & CEO
Rakuten Super Logistics
Bret Rosendahl
Co-Founder & President
Radd Interactive
Andrew Maffettone
Director of
Marketing & Operations
Seller’s Choice
5. Today’s Agenda
1. The importance of a diversified sales strategy
2. SEO strategy that attracts shoppers
3. Branding that creates loyal customers
4. Q&A
8. Problem?
of $1M+ sellers fear being banned
from selling on the marketplace
of $1M+ sellers are concerned about
Amazon starting to sell their products
66%
64%
https://www.webretailer.com/lean-commerce/amazon-sellers-survey-2016/
13. What are the Benefits of SEO?
● Long term ROI
● Long term credibility & positioning
● Increase brand awareness
● Bring visitors with high purchase intent
● Drive online and offline consumer leads (calls)
● More online, direct and referral leads
● Cheaper than PPC
15. Become an expert in your industry
Assess market trends, competition,
search habits, share of voice
surrounding your company and industry
Become an expert in your site
Analyze the site from a layout, architectural,
technical, and SEO perspective
Make a list of priority items and begin
implementing changes ( code, tags, SEO
updates)
SEO Process
Phase I: Laying the Foundation
16. Monitoring and continuous improvements
1. Content
2. Page titles
3. Meta tags
4. Headings
5. Internal linking
SEO Process
Phase II: Sustainable Growth
24. IT’S A REAL ESTATE GAME, BE EVERYWHERE!
PLAY OFFENSE AND DEFENSE!
25. ● Facebook ad “Thank You” campaign. (Give option to “Like” page only)
● Personalize pop-ups (but not too much)
● Create a New Customer and a Repeat Customer automated email flow
● Give them something extra they didn’t expect (free sample, sticker, eBook, etc.)
INVEST in customer service! (For calls AND online chat)
● *Create loyalty programs with GREAT commissions/gifts (consider LTV)
DO THIS!
26. Complete SEO Analysis
1. Real data on how your competition is doing
2. Where opportunities exist to increase revenue
3. An overview of strategies and techniques to improve
4. How many searchers there are for important keywords
5. A RaddBOT crawl of your site to look for coding issues
6. How long it will take to get results, as well as the associated
costs
For a free consultation contact: bret@raddinteractive.com