On March 8th I sat down with Jordan Schnazer, the Head of Growth at Informed (formerly Appeagle).
We sat down to talk about how to differentiate yourself from your competition on Amazon and to OWN your market.
We went through everything from PPC management to listing optimization and from repricing to branding. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the high-volume sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
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Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
TRICKS OF THE TRADE: HOW HIGH-VOLUME AMAZON SELLERS ARE BEATING THEIR COMPETITORS
1. TRICKS OF THE TRADE
HOW HIGH-VOLUME AMAZON SELLERS
ARE BEATING THEIR COMPETITORS
2. ● Director of Marketing & Operations
at Seller’s Choice
● Over a decade in e-commerce
marketing
● Helped many sellers scale to well
over 8-figures
● Digital strategy expert
● Married & loves a good glass of
whiskey (no relation)
● Head of Growth at Appeagle
● Background in new media
marketing and business
management
● Helped grow revenue by over 300%
and successfully scale the team by
over 400%
● Hobbies: extreme sports, especially
snowboarding and water sports
3. Appeagle is now Informed.co!
After a decade as Appeagle, the world’s leading automated
repricing software is expanding to Seller Analytics
Here’s what you can expect:
● Actionable Insights for Professional Online Sellers
● Recommendations to help boost profitability
● Beautiful new interface
● New advanced repricing algorithms and strategies
4. Ready to get rid of your competitors once and for all!
Frustrated that you can’t catch up to your competitors.
Exhausted from always fighting off your competition!
Ready to take your competitors on head first!
Extremely good-looking.
15. AUTOMATE & OPTIMIZE PRICES
● Price is heavily weighted in
Amazon’s Buy Box algorithm
● Constant price changes are
key to staying competitive
● Manual repricing is tedious
and time-consuming
● Automation technology helps
you drive more sales and
always earn at least your
minimum desired profit
16. REPRICING STRATEGIES
● If you fulfill with both FBA and MFN, then you’ll need two basic strategies:
○ One that you’d assign to MFN listings
○ Another you’d assign to FBA listings
● You can always refine and test your strategies and then create new ones based on your
discoveries
● Pricing above, price matching, and pricing below your competitors each make sense in
different situations
● Sync your automation tools with open APIs to eliminate an extra step
○ Pull your costs into Informed and build your repricing strategy formulas using the
most up-to-date information
● Profit-Based Pricing to eliminate another step and ensure profitability
○ Determine your minimum desired profit (what you’d be happy earning at your
minimum price) and have software auto-calculate all your minimum prices
18. Download Optimized Amazon
Listings to Increase Conversions
and WIN!
bit.ly/ListingEbook
30-Minute Marketing Consultation
SellersChoice.agency/Giveaway
(Password: competitors)
@AndrewMaff
Download The Ultimate Guide to
Repricing on Amazon by
Informed.co
hubs.ly/H0bc-H10
