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Footdown Copyright 2015 Mike Carter July 2015
Organisational Inquiry: General and Simple to Simple and Accurate
 
Philosophy of Model Page 2 of 5
Footdown Ltd Copyright 2015 July 2015
Leaders Acknowledging Trade-Offs
	
  
Curious	
  leaders	
  want	
  to	
  know	
  what’s	
  going	
  on	
  in	
  their	
  organisations,	
  the	
  issues	
  that	
  might	
  be	
  
impeding	
  high	
  performance	
  and	
  what	
  their	
  colleagues	
  are	
  really	
  thinking.	
  Curious	
  and	
  
determined	
  leaders	
  make	
  it	
  their	
  business	
  to	
  find	
  out	
  the	
  answers	
  to	
  these	
  questions,	
  but	
  do	
  
they	
  understand	
  or	
  acknowledge	
  the	
  inevitable	
  trade-­‐offs	
  of	
  conducting	
  inquiry	
  and	
  
determining	
  both	
  causality	
  and	
  solutions?	
  	
  
	
  
The	
  most	
  important	
  trade-­‐off	
  in	
  determining	
  how	
  an	
  organisation	
  functions	
  is	
  the	
  difficulty	
  of	
  
reconciling	
  the	
  relationship	
  between	
  behaviour	
  that	
  is	
  categorised	
  as	
  general,	
  accurate	
  and	
  
simple,	
  i.e.	
  it	
  is	
  impossible	
  for	
  the	
  purpose	
  of	
  analysis	
  and	
  provision	
  of	
  solutions	
  to,	
  
simultaneously,	
  encompass	
  all	
  three	
  dimensions.	
  The	
  more	
  general	
  a	
  simple	
  explanation	
  is,	
  for	
  
example,	
  the	
  less	
  accurate	
  it	
  will	
  be	
  in	
  predicting	
  specifics.	
  
	
  
	
  
	
  
The GAS Model
	
  
To	
  understand	
  the	
  implications	
  of	
  the	
  trade-­‐off	
  between	
  general/simple/accurate	
  (as	
  outlined	
  
by	
  Weick	
  in	
  1999)1
	
  it	
  can	
  best	
  be	
  conceived	
  as	
  the	
  face	
  of	
  a	
  clock.	
  At	
  the	
  twelve	
  o’clock	
  is	
  the	
  
word	
  general,	
  at	
  the	
  four	
  o’clock	
  is	
  accurate,	
  and	
  at	
  the	
  eight	
  o’clock	
  is	
  the	
  word	
  simple.	
  
	
  
	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
1	
  Karl	
  E.	
  Weick	
  (1999)	
  "Conclusion:	
  Theory	
  Construction	
  as	
  Disciplined	
  Reflexivity:	
  Tradeoffs	
  in	
  the	
  90s"	
  The	
  Academy	
  of	
  Management	
  Review,	
  
Vol.	
  24,	
  No.	
  4	
  (Oct.,	
  1999),	
  pp.	
  797-­‐806Karl	
  E.	
  Weick	
  (1999)	
  "Conclusion:	
  Theory	
  Construction	
  as	
  Disciplined	
  Reflexivity:	
  Tradeoffs	
  in	
  the	
  90s"	
  The	
  
Academy	
  of	
  Management	
  Review,	
  Vol.	
  24,	
  No.	
  4	
  (Oct.,	
  1999),	
  pp.	
  797-­‐806it	
  
	
  
 
Philosophy of Model Page 3 of 5
Footdown Ltd Copyright 2015 July 2015
	
  
The	
  working	
  mnemonic	
  device	
  to	
  store	
  away	
  these	
  observations	
  is	
  simply	
  the	
  word	
  GAS.	
  If	
  we	
  
display	
  the	
  trade-­‐off	
  across	
  the	
  clock	
  face,	
  we	
  can	
  see	
  the	
  dilemma	
  inherent	
  in	
  any	
  diagnostic	
  
or	
  intervention	
  strategy.	
  If	
  you	
  try	
  to	
  secure	
  any	
  two	
  of	
  the	
  virtues	
  of	
  generality,	
  accuracy,	
  and	
  
simplicity,	
  you	
  automatically	
  sacrifice	
  the	
  third	
  one.	
  	
  
	
  
For	
  example,	
  general/accurate	
  must	
  apply	
  to	
  a	
  defined	
  population	
  and	
  be	
  universally	
  applicable	
  
within	
  that	
  population	
  so	
  it	
  is	
  very	
  difficult	
  to	
  apply	
  because	
  as	
  the	
  population	
  is	
  expanded	
  the	
  
‘one	
  size	
  fits	
  all’	
  (generality)	
  motif	
  is	
  lost.	
  Accurate/simple	
  is	
  accurate,	
  but	
  it	
  generality	
  is	
  
suspect	
  –	
  so	
  here	
  we	
  could	
  conceive	
  of	
  a	
  case	
  study	
  and	
  summarise	
  events	
  in	
  one	
  
organisational	
  setting	
  in	
  a	
  manner	
  that	
  conveys	
  a	
  simply	
  formed	
  accurate	
  narrative,	
  but	
  here	
  it	
  
is	
  only	
  applicable	
  to	
  a	
  restricted	
  population	
  because	
  we	
  have	
  lost	
  its	
  generalised	
  applicability.	
  
Finally	
  the	
  general/simple	
  combination	
  conceives	
  analysis	
  and/or	
  solutions	
  that	
  are	
  easily	
  
expressed	
  and	
  generally	
  applicable	
  but	
  at	
  the	
  level	
  of	
  principle	
  rather	
  than	
  detail	
  because	
  we	
  
have	
  sacrificed,	
  or	
  traded-­‐off	
  precision	
  in	
  order	
  to	
  take	
  in	
  wider	
  meaning	
  and	
  applicability.	
  	
  
	
  
	
  
	
  
Traditional responses to the Trade-Offs of Organisational Interventions
	
  
Organisational	
  researchers	
  and	
  management	
  consultants	
  alike,	
  appreciate	
  the	
  dilemma	
  that	
  the	
  
GAS	
  model	
  creates	
  for	
  both	
  inquiry	
  and	
  consultant	
  based	
  inquiry.	
  This	
  explains	
  the	
  researcher’s	
  
preference	
  for	
  longitudinal	
  study	
  aimed	
  at	
  theory	
  that	
  is	
  difficult	
  to	
  form,	
  narrowly	
  focused,	
  
and	
  late	
  in	
  coming	
  to	
  the	
  notice	
  of	
  practitioners	
  (it	
  has	
  to	
  be	
  scrutinised	
  by	
  peer	
  review	
  and	
  
eventual	
  publication	
  in	
  scientific	
  journals,	
  this	
  can	
  take	
  several	
  years	
  from	
  the	
  point	
  when	
  data	
  
is	
  collected,	
  and	
  even	
  then	
  the	
  ‘readability’	
  and	
  applicability	
  of	
  the	
  work	
  is,	
  often,	
  
questionable).	
  	
  The	
  Management	
  Consultant,	
  however,	
  will	
  create	
  a	
  series	
  of	
  general/simple	
  
templates	
  (that	
  can	
  be	
  traced	
  from	
  the	
  general/accurate	
  work	
  of	
  researchers)	
  and	
  present	
  
them	
  to	
  potential	
  clients	
  as	
  ‘shop	
  window’	
  that	
  provides	
  a	
  panacea	
  for	
  analysing	
  and	
  correcting	
  
organisational	
  issues.	
  These	
  are	
  treated	
  with	
  universal	
  scepticism	
  by	
  professional	
  researchers	
  
who	
  recognise	
  that,	
  at	
  best,	
  these	
  will	
  be	
  broad-­‐based	
  generalisations	
  or	
  conversation	
  pieces	
  
that,	
  on	
  their	
  own,	
  mislead	
  and	
  fail	
  to	
  add	
  value	
  to	
  organisations.	
  	
  
	
  
Despite	
  the	
  treaties	
  for	
  professional	
  researchers	
  to	
  generate	
  relevance	
  for	
  practitioners	
  
through	
  knowledge	
  transfer	
  it	
  causes	
  stress	
  because	
  it	
  takes	
  them	
  into	
  the	
  case	
  specific	
  analysis	
  
and	
  solution	
  provision	
  of	
  the	
  simple/accurate	
  positioning	
  on	
  the	
  GAS	
  model	
  and	
  this	
  is	
  not	
  what	
  
they	
  are	
  trained	
  to	
  do	
  and	
  neither	
  is	
  it	
  what	
  they	
  are	
  rewarded	
  (professionally)	
  for	
  doing.	
  
	
  
For	
  the	
  management	
  consultant	
  the	
  problem	
  is	
  reversed;	
  they	
  want	
  to	
  dwell	
  in	
  the	
  client	
  
specific	
  area	
  of	
  simple/accurate	
  because	
  this	
  is	
  where	
  the	
  bulk	
  of	
  their	
  fees	
  are	
  likely	
  to	
  be	
  
earned	
  but	
  without	
  the	
  time	
  and	
  complexity	
  of	
  dwelling,	
  for	
  too	
  long,	
  in	
  the	
  theory	
  generation	
  
of	
  general/accurate.	
  This	
  is	
  not	
  what	
  they	
  are	
  trained	
  to	
  do	
  and	
  neither	
  is	
  it	
  what	
  they	
  are	
  
rewarded	
  (professionally)	
  for	
  doing……a	
  familiar	
  tale	
  then!	
  
	
  
	
  
	
  
	
  
	
  
 
Philosophy of Model Page 4 of 5
Footdown Ltd Copyright 2015 July 2015
Where does this leave the client?	
  
	
  
The	
  options	
  for	
  organisations	
  that	
  want	
  robust	
  and	
  accurate	
  analysis/intervention	
  is	
  to	
  
determine	
  their	
  own	
  trade-­‐offs.	
  The	
  professional	
  researcher	
  will	
  provide	
  general,	
  but	
  narrow,	
  
assessments	
  through	
  research	
  and	
  try	
  and	
  fit	
  this	
  into	
  simple/accurate	
  findings	
  so	
  that	
  they	
  
produce	
  actionable	
  interventions	
  (forcing	
  complex	
  theory	
  into	
  simple	
  actions).	
  
	
  
The	
  alternative,	
  management	
  consultant-­‐led,	
  approach	
  will	
  be	
  to	
  either	
  survey	
  or	
  interview	
  
large	
  swathes	
  of	
  the	
  organisation	
  through	
  their	
  existing	
  templates	
  and	
  then	
  try	
  to	
  interpret	
  
these	
  in	
  ways	
  that	
  make	
  sense	
  through	
  actionable	
  interventions	
  (basing	
  accurate	
  assumptions	
  
on	
  generalised	
  theory).	
  
	
  
Both	
  options	
  described	
  above	
  will	
  carry	
  significant	
  cost,	
  time	
  and	
  disruption	
  so	
  all	
  but	
  large	
  
organisations	
  will	
  either	
  do	
  what	
  they	
  have	
  always	
  done,	
  what	
  their	
  associates	
  have	
  done,	
  
whatever	
  is	
  the	
  current	
  management	
  fad	
  or	
  more	
  likely	
  still,	
  do	
  nothing	
  because	
  it	
  is	
  too	
  
problematic	
  and	
  the	
  return	
  on	
  investment	
  is	
  too	
  uncertain.	
  
	
  
	
  
	
  
Reconciling the tensions of the GAS Model
	
  
We	
  suggest	
  that	
  rather	
  than	
  make	
  square	
  pegs	
  fit	
  round	
  holes,	
  diagnostic	
  and	
  intervention	
  
techniques	
  designed	
  at	
  enhancing	
  organisational	
  capability	
  should	
  work	
  with	
  the,	
  inherent,	
  
trade-­‐offs	
  of	
  the	
  GAS	
  model,	
  rather	
  than	
  fight	
  against	
  them.	
  	
  
	
  
As	
  far	
  back	
  as	
  1947,	
  a	
  famous	
  scholar,	
  Kurt	
  Lewin,	
  coined	
  the	
  expression	
  ‘there	
  is	
  nothing	
  so	
  
practical	
  as	
  good	
  theory’,	
  e.g.	
  try	
  driving	
  a	
  car	
  without	
  understanding	
  the	
  theory	
  of	
  acceleration	
  
and	
  braking!	
  The	
  novice	
  driver	
  does	
  not	
  need	
  to	
  understand	
  the	
  formula	
  for	
  the	
  acceleration	
  
and	
  deceleration	
  of	
  mass	
  (general/accurate),	
  but	
  they	
  do	
  need	
  to	
  understand	
  a	
  general/simple	
  
theory	
  (the	
  faster	
  you	
  travel	
  the	
  longer	
  it	
  takes	
  to	
  stop)	
  and	
  be	
  able	
  to	
  able	
  apply	
  it	
  in	
  a	
  specific	
  
situation	
  (driving	
  a	
  car)	
  simple/accurate.	
  	
  
	
  
Lewin’s	
  aphorism	
  works	
  at	
  the	
  macro	
  and	
  micro	
  levels	
  of	
  organising,	
  it	
  guides	
  us	
  to	
  conclude	
  
that	
  for	
  those	
  wishing	
  to	
  design	
  coherent	
  systems	
  of	
  intervention	
  rather	
  than	
  try	
  and	
  treat	
  the	
  
three	
  areas	
  of	
  the	
  GAS	
  model	
  as,	
  exclusively,	
  separate	
  parts	
  of	
  the	
  problem,	
  that	
  they	
  should	
  be	
  
regarded	
  as	
  integrated	
  (and	
  equally	
  necessary)	
  aspects	
  of	
  the	
  solution.	
  The	
  basis	
  of	
  any	
  system	
  
of	
  intervention	
  should	
  be	
  grafted	
  upon	
  a	
  strong	
  theoretical	
  model	
  (general/accurate),	
  that	
  
environments	
  should	
  be	
  broadly	
  scanned	
  for	
  anomalies,	
  disturbance	
  or	
  patterns	
  
(general/simple)	
  and	
  that	
  this	
  should	
  be	
  used	
  to	
  conduct	
  subject	
  area	
  detailed	
  investigation	
  
(simple/accurate)	
  from	
  which	
  practical	
  inference	
  and	
  interventions	
  can	
  be	
  concluded.	
  In	
  short,	
  
a	
  system	
  capable	
  of	
  taking	
  complex	
  actions	
  and	
  deconstructing	
  them	
  into	
  manageable	
  
information	
  from	
  which	
  simple	
  (not	
  simplistic)	
  conclusions	
  can	
  be	
  formed.	
  Put	
  another	
  way	
  a	
  
system	
  that	
  thinks	
  complex	
  so	
  that	
  people	
  can	
  do	
  simple.	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
 
Philosophy of Model Page 5 of 5
Footdown Ltd Copyright 2015 July 2015
	
  

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Organisational Inquiry (GAS) - CARTER

  • 1.   Footdown Copyright 2015 Mike Carter July 2015 Organisational Inquiry: General and Simple to Simple and Accurate
  • 2.   Philosophy of Model Page 2 of 5 Footdown Ltd Copyright 2015 July 2015 Leaders Acknowledging Trade-Offs   Curious  leaders  want  to  know  what’s  going  on  in  their  organisations,  the  issues  that  might  be   impeding  high  performance  and  what  their  colleagues  are  really  thinking.  Curious  and   determined  leaders  make  it  their  business  to  find  out  the  answers  to  these  questions,  but  do   they  understand  or  acknowledge  the  inevitable  trade-­‐offs  of  conducting  inquiry  and   determining  both  causality  and  solutions?       The  most  important  trade-­‐off  in  determining  how  an  organisation  functions  is  the  difficulty  of   reconciling  the  relationship  between  behaviour  that  is  categorised  as  general,  accurate  and   simple,  i.e.  it  is  impossible  for  the  purpose  of  analysis  and  provision  of  solutions  to,   simultaneously,  encompass  all  three  dimensions.  The  more  general  a  simple  explanation  is,  for   example,  the  less  accurate  it  will  be  in  predicting  specifics.         The GAS Model   To  understand  the  implications  of  the  trade-­‐off  between  general/simple/accurate  (as  outlined   by  Weick  in  1999)1  it  can  best  be  conceived  as  the  face  of  a  clock.  At  the  twelve  o’clock  is  the   word  general,  at  the  four  o’clock  is  accurate,  and  at  the  eight  o’clock  is  the  word  simple.                                                                                                                                                                 1  Karl  E.  Weick  (1999)  "Conclusion:  Theory  Construction  as  Disciplined  Reflexivity:  Tradeoffs  in  the  90s"  The  Academy  of  Management  Review,   Vol.  24,  No.  4  (Oct.,  1999),  pp.  797-­‐806Karl  E.  Weick  (1999)  "Conclusion:  Theory  Construction  as  Disciplined  Reflexivity:  Tradeoffs  in  the  90s"  The   Academy  of  Management  Review,  Vol.  24,  No.  4  (Oct.,  1999),  pp.  797-­‐806it    
  • 3.   Philosophy of Model Page 3 of 5 Footdown Ltd Copyright 2015 July 2015   The  working  mnemonic  device  to  store  away  these  observations  is  simply  the  word  GAS.  If  we   display  the  trade-­‐off  across  the  clock  face,  we  can  see  the  dilemma  inherent  in  any  diagnostic   or  intervention  strategy.  If  you  try  to  secure  any  two  of  the  virtues  of  generality,  accuracy,  and   simplicity,  you  automatically  sacrifice  the  third  one.       For  example,  general/accurate  must  apply  to  a  defined  population  and  be  universally  applicable   within  that  population  so  it  is  very  difficult  to  apply  because  as  the  population  is  expanded  the   ‘one  size  fits  all’  (generality)  motif  is  lost.  Accurate/simple  is  accurate,  but  it  generality  is   suspect  –  so  here  we  could  conceive  of  a  case  study  and  summarise  events  in  one   organisational  setting  in  a  manner  that  conveys  a  simply  formed  accurate  narrative,  but  here  it   is  only  applicable  to  a  restricted  population  because  we  have  lost  its  generalised  applicability.   Finally  the  general/simple  combination  conceives  analysis  and/or  solutions  that  are  easily   expressed  and  generally  applicable  but  at  the  level  of  principle  rather  than  detail  because  we   have  sacrificed,  or  traded-­‐off  precision  in  order  to  take  in  wider  meaning  and  applicability.           Traditional responses to the Trade-Offs of Organisational Interventions   Organisational  researchers  and  management  consultants  alike,  appreciate  the  dilemma  that  the   GAS  model  creates  for  both  inquiry  and  consultant  based  inquiry.  This  explains  the  researcher’s   preference  for  longitudinal  study  aimed  at  theory  that  is  difficult  to  form,  narrowly  focused,   and  late  in  coming  to  the  notice  of  practitioners  (it  has  to  be  scrutinised  by  peer  review  and   eventual  publication  in  scientific  journals,  this  can  take  several  years  from  the  point  when  data   is  collected,  and  even  then  the  ‘readability’  and  applicability  of  the  work  is,  often,   questionable).    The  Management  Consultant,  however,  will  create  a  series  of  general/simple   templates  (that  can  be  traced  from  the  general/accurate  work  of  researchers)  and  present   them  to  potential  clients  as  ‘shop  window’  that  provides  a  panacea  for  analysing  and  correcting   organisational  issues.  These  are  treated  with  universal  scepticism  by  professional  researchers   who  recognise  that,  at  best,  these  will  be  broad-­‐based  generalisations  or  conversation  pieces   that,  on  their  own,  mislead  and  fail  to  add  value  to  organisations.       Despite  the  treaties  for  professional  researchers  to  generate  relevance  for  practitioners   through  knowledge  transfer  it  causes  stress  because  it  takes  them  into  the  case  specific  analysis   and  solution  provision  of  the  simple/accurate  positioning  on  the  GAS  model  and  this  is  not  what   they  are  trained  to  do  and  neither  is  it  what  they  are  rewarded  (professionally)  for  doing.     For  the  management  consultant  the  problem  is  reversed;  they  want  to  dwell  in  the  client   specific  area  of  simple/accurate  because  this  is  where  the  bulk  of  their  fees  are  likely  to  be   earned  but  without  the  time  and  complexity  of  dwelling,  for  too  long,  in  the  theory  generation   of  general/accurate.  This  is  not  what  they  are  trained  to  do  and  neither  is  it  what  they  are   rewarded  (professionally)  for  doing……a  familiar  tale  then!            
  • 4.   Philosophy of Model Page 4 of 5 Footdown Ltd Copyright 2015 July 2015 Where does this leave the client?     The  options  for  organisations  that  want  robust  and  accurate  analysis/intervention  is  to   determine  their  own  trade-­‐offs.  The  professional  researcher  will  provide  general,  but  narrow,   assessments  through  research  and  try  and  fit  this  into  simple/accurate  findings  so  that  they   produce  actionable  interventions  (forcing  complex  theory  into  simple  actions).     The  alternative,  management  consultant-­‐led,  approach  will  be  to  either  survey  or  interview   large  swathes  of  the  organisation  through  their  existing  templates  and  then  try  to  interpret   these  in  ways  that  make  sense  through  actionable  interventions  (basing  accurate  assumptions   on  generalised  theory).     Both  options  described  above  will  carry  significant  cost,  time  and  disruption  so  all  but  large   organisations  will  either  do  what  they  have  always  done,  what  their  associates  have  done,   whatever  is  the  current  management  fad  or  more  likely  still,  do  nothing  because  it  is  too   problematic  and  the  return  on  investment  is  too  uncertain.         Reconciling the tensions of the GAS Model   We  suggest  that  rather  than  make  square  pegs  fit  round  holes,  diagnostic  and  intervention   techniques  designed  at  enhancing  organisational  capability  should  work  with  the,  inherent,   trade-­‐offs  of  the  GAS  model,  rather  than  fight  against  them.       As  far  back  as  1947,  a  famous  scholar,  Kurt  Lewin,  coined  the  expression  ‘there  is  nothing  so   practical  as  good  theory’,  e.g.  try  driving  a  car  without  understanding  the  theory  of  acceleration   and  braking!  The  novice  driver  does  not  need  to  understand  the  formula  for  the  acceleration   and  deceleration  of  mass  (general/accurate),  but  they  do  need  to  understand  a  general/simple   theory  (the  faster  you  travel  the  longer  it  takes  to  stop)  and  be  able  to  able  apply  it  in  a  specific   situation  (driving  a  car)  simple/accurate.       Lewin’s  aphorism  works  at  the  macro  and  micro  levels  of  organising,  it  guides  us  to  conclude   that  for  those  wishing  to  design  coherent  systems  of  intervention  rather  than  try  and  treat  the   three  areas  of  the  GAS  model  as,  exclusively,  separate  parts  of  the  problem,  that  they  should  be   regarded  as  integrated  (and  equally  necessary)  aspects  of  the  solution.  The  basis  of  any  system   of  intervention  should  be  grafted  upon  a  strong  theoretical  model  (general/accurate),  that   environments  should  be  broadly  scanned  for  anomalies,  disturbance  or  patterns   (general/simple)  and  that  this  should  be  used  to  conduct  subject  area  detailed  investigation   (simple/accurate)  from  which  practical  inference  and  interventions  can  be  concluded.  In  short,   a  system  capable  of  taking  complex  actions  and  deconstructing  them  into  manageable   information  from  which  simple  (not  simplistic)  conclusions  can  be  formed.  Put  another  way  a   system  that  thinks  complex  so  that  people  can  do  simple.                
  • 5.   Philosophy of Model Page 5 of 5 Footdown Ltd Copyright 2015 July 2015