Merry Christmas newsletter from e-mphasis internet marketing, including some examples of our great retail case studies from T.M.Lewin, Coast Fashions, Crabtree & Evelyn and Tesco Phone Shops

1. 0844 414 5159
Newsletter: Christmas 2010
I would like to wish you and your colleagues a
very Merry Christmas and a Happy New Year
from all of us at e-mphasis Internet Marketing
We’re looking forward to
2011, and hope you are too.
After all the gifts are
unwrapped and 2011 has
begun, what will your New
Year’s resolution be?
My New Year’s Resolution – provide more clients fantastic results from search!
This year e-mphasis have proved the value of local internet marketing as part of a multi-channel search
marketing strategy. Sample results from clients including Coast Fashions, Crabtree & Evelyn, T.M. Lewin
and Tesco Phone Shops follow... but first, did you know that...
 There are c. 3 billion Google searches a day
 40% actively searched by locality...
 43% of all Google searches return a local result, and this is growing, fuelled by mobile...
 82% of local searchers took action. 60% made a purchase. If they didn’t buy from you, where did they
go?
Retailers and multi-location businesses have the greatest opportunity to benefit from the growth in
local search – the more locations you have, the more chance local search will find you, but first you have
to be there...
Some example results from e-mphasis retail clients...
Crabtree & Evelyn – Glasgow Store All data is based on the 30 days (to 18th December)
- 2317 Impressions from search
- 371 actions – of which 369 were direct clicks to their website and 2 were clicks to the listing
- Click through rate of 16%
- Cost? £100 pcm per store. Equivalent cost with Google Adwords* c. £738!
Coast Fashions – Regent Street Store
- 43734 Impressions from search
- 647 actions – of which 630 were direct clicks to their website and 17 were clicks to the listing
- Click through rate of 1.5%
- Cost? £100 pcm per store. Equivalent cost with Google Adwords* c. £1260!
T.M. Lewin - Leeds Store
- 2521 Impressions from search
- 709 actions – of which 731 were direct clicks to their website and 11 were clicks to the listing

2. - Click through rate of 28%
- Cost? £100 pcm per store. Equivalent cost with Google Adwords* c. £1462!
Tesco Phone Shop - Purley Store
- 6359 Impressions from search (of which 2033 were for Nokia N8!)
- 765 actions – of which 761 were direct clicks to their website and 4 were clicks to the listing
- Click through rate of 12%
- Cost? £100 pcm per store. Equivalent cost with Google Adwords* c. £1522!
*Adwords cost is based on only £2 per click and only includes the direct clicks to their website
How do e-mphasis do this?
Building on the growth in local search, as described above, e-mphasis deliver Google Places Optimisation
(GPO). GPO is the most effective method to harness the opportunity presented to retailers from local
search.
Your locations will be listed on page 1 of Google for a wide range of target search terms. Results are
visible and measurable. GPO is NOT charged on a cost-per-click basis – it is a fixed price per store –
meaning with GPO you can achieve exceptional ROI from search!
A great way to start 2011 - Increased website visitors, footfall, and sales!
GPO increases both footfall to stores and drives traffic to your website. If you have not yet harnessed the
power of GPO you will be missing out on the vast majority of local search traffic.
Often it is assumed that when people search online that’s where they intend to shop – not so - GPO
uniquely delivers multi-channel search marketing – so shoppers can choose their preferred channel and
you can secure the incremental sales... because if the customer already knew where to purchase the
item they would not have needed to search for it...
Why implement Google Places Optimisation from e-mphasis?
GPO is proven to pay for itself within days. The results above are just a sample. Many, many more
clients are enjoying significant uplift in clicks, enquires and sales as a result of this search marketing
solution.
If your business could benefit from lower cost, higher response search marketing then call 0844
4145159 today to find out how you could have a trial up and running in the New Year.
GPO is ideal if you want your search marketing to achieve more relevant impressions, increased traffic
(both clicks to the website and footfall in store), leading to incremental sales; all from a fixed price,
low risk product.
Let’s get started! The “proof of the pudding” as they say...
Please reply to this email or give me a call if you would like to get started! We typically
recommend an initial 3 month GPO trial. I look forward to working with you,
Kind regards,
Andrew Rayner
Founder and Managing Director
e-mphasis Internet Marketing - www.e-mphasis.com
The Old Pump House, 1A Stonecross, St Albans, Herts AL1 4AA
T: 0845 414 5159 | E: getresults@e-mphasis.com | www.e-mphasis.com
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