Knowledge As Love; How Metaphors Direct Our Efforts to Manage Knowledge in organizations. These are the slides of the key address to the 2007 European Conference on Knowledge Management in Barcelona, Spain.

1. Knowledge as Love How Metaphors Direct our Efforts to Manage Knowledge in Organisations Keynote address 8th European Conference on Knowledge Management Consorci Escola Industrial de Barcelona (CEIB), Barcelona, Spain 6-7 September 2007 Dr. Daniel Andriessen INHOLLAND University of professional Education Amsterdam The Netherlands

2. Simplified Chinese

3. Lakoff and Johnson (1999)

4. Create an inventory of knowledge Check where knowledge is located Store important knowledge Improve access to knowledge KNOWLEDGE AS A RESOURCE

5. I got plenty of time That took three hours He wasted my time This will save time TIME AS A RESOURCE

6. The TIME ORIENTATION metaphor PAST FUTURE

7. Aymara’s use the opposite

8. MOVING OBSERVER metaphor EVENT 1 EVENT 2 EVENT 3 “ will you be staying a long time o r a short time ?” "how long is your visit?"

9. MOVING TIME metaphor TIME "the time for action has arrived" "time flies by"

10. What happened before the Big Bang? EVENT 1 EVENT 2 EVENT 3

11. Time traveling

12. Mapping from source to target Target Domain (time) Source Domain (space) Characteristics of target domain not covered by source domain Characteristics of source domain not used by metaphor metaphorical entailments

13. Time as a moving object metaphor Time Moving Object “ length” “ amount” “ scarcity” “ direction” “origin” “ destination” “ arrives” “ flies by” “ speed”

14. Mapping from sources to target Target Domain (TIME) Source Domain Source Domain Source Domain Source Domain RESOURCE SPACE

20. There are big differences between the authors Davenport & Prusak (2000) Nonaka & Takeuchi (1995)

24. Design of the exercise Employees Metaphor 1 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Metaphor 2 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Vote (2 votes per person) Questionnaire Personal reflection Managers Metaphor 1 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Metaphor 2 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Vote (2 votes per person) Questionnaire Personal reflection

28. KM Metaphor Analysis Scoring Form

29. W hat would be the outcome of your research if we see knowledge not at stuff but as love?