This ppt explains about the history,marketing mix, sales comparison(2015) with other competitive brands and SWOT analysis of SAMSUNG

1. MARKETING
MANAGEMENT
ANDRIL JERISH S

2. HISTORY – SAMSUNG
GROUP
1938 – Founded
Exporter of dried fish, vegetables, and fruits
Flour mill and confectionery machines
1950’s Economic Stabilization
Korean War - Samsung lost all assets
Aimed to help rebuild Korean economy;
entered the manufacturing industry
(sugar,fabrics)
Became a leader in modern business
practices (recruiting from outside)
1960’s Expansion of Key Industries
1969 – Samsung electronics (TVs,

3.  1988-Established – 60 products
Semiconductor such as DRAM , SD RAM,
flash memory and hard drives, digital displays
such as LCD displays, plasma displays and
OLED displays , home electronics such as TVs,
DVD players, Blu-ray players, home cinema
systems, set-top boxes and projectors, mobile
devices such as mobile phones, MP3 players,
digital cameras and camcorders, computing
products such as monitors, laptops, UMPCs, CD
and DVD Drives, laser printers and fax machines
and home appliances such as refrigerators,
washing machines, microwaves, ovens, vacuum
cleaners and air conditioners.

4. Today, Samsung brand is the best known South
Korean brand in the world . Business week rated
Samsung as 21st on the Top 100 Best Global Brands
2008. Samsung overtook Japanese rival Sony as the
world's leading consumer electronics brand.
history

5.  In 2015, Samsung has been granted more U.S.
patents than any other company - including IBM,
Google, Sony, Microsoft and Apple.
 2016 - announced it will be working with Microsoft
to develop devices based on Windows 10, where
the companies will work together to develop
products that will run on the platform, as well as
integrate with other companies developing
hardware and services on Microsoft's OS.

6. STRUCTURE:
Digital Media
Semiconductors
Information
&
Communications
Home
Appliances
Samsung

7. PRODUCT
PROMOTION
Price
4P’s IN
MARKETING
Place

8. In 1970, Samsung Electronics made
cheap 12-inch television sets under
Sanyo label.
Now, capturing the number one
position in the global memory chip
market and pioneering the
development of flat-screen displays,
plasma TVs, multifunction cellphones,
and other digital devices.
Product

9. Semiconductors : DRAM, SDRAM, flash memory, and hard
drives
Digital displays : LCD displays, Plasma displays, and OLED
displays
Home Electronics : TVs, DVD players, Blu-ray players, home
cinema systems, set-top boxes, and projectors
Mobile devices : mobile phones, MP3 players, digital cameras,
and camcorders
Computing products : monitors, laptops, UMPCs, CD and
DVD drives, laser printers, and faxes machine; and
Home appliances : refrigerators, washing machines,
microwaves, ovens, vacuum cleaners, and air conditioners.
Product

10. Samsung invested a lot of money in
research and development, in order to
meet what customers needs and wants.
Samsung spent about 9% of revenue, in
research and development.
product “design awakeness all your senses”.

11.  Samsung has its own stores which can
be found around the world. Not only in
Asia , but also in America, Europe,
Australia and Africa.
 Samsung has its stores located & also
its service center at places where it is
closes to the customer reach.
 At the stores, we not only can buy the
product that sold, but also feel the
experience of digital lifestyle.
 In India after covering the urban
market Samsung is now ready to tap the
urban market.

12. 1997 – Noida, uttar pradesh.
2007 – Sriperumbudar,
tamilnadu

13. Samsung sells product with a price that’s worth, if
we compare it with the functions, benefits and
technology.
Samsung is in the process of building an image as
“a stylish, high quality brand commanding a
premium price”

14. Productplacements
Sponsorships
MediaAdvertising

15. Sales and Revenues

16. 1
Swot Analysis
Strength
1. Samsung has become a world known brand.
2. well diversified and different product line
to meet changing customer needs.
3.Design with an attractive styling of
products.

17. 1
Swot Analysis (Cont’...)
Weakness
1. Average prices of product seem to be a low quality products.
2. Not proactive introducing a new product.
3. Differences between cultural and language and lead the group
into conflicts.
4. Heavily investing into development of newer markets and not
focusing on any one of core competencies.

18. 1
Swot Analysis (Cont’...)
Opportunities
1. Product variation by producing unique
products and exciting products with
variety.
2. Open more stores more, more
customer.
3. Launch creative products with new
technology. Innovative products and
creative solution.
4. Offer additional services to retain
existing customers and attract new
one.

19. 1
Swot Analysis (Cont’...)
Threats
1. Legal war between Samsung and it’s competitors
such as Apple.
2. Technology changes rapidly.