Every day we get calls from people asking if we could help them convert their existing furnished office into a co-working space. Normally, when a tenant moves out, the owner is left thinking if they should look to lease it to someone new or dabble into this new world.
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2. Every day we get calls from people asking
if we could help them convert their
existing furnished office into a co-
working space. Normally, when a tenant
moves out, the owner is left thinking if
they should look to lease it to someone
new or dabble into this new world.
3. I want to retain the existing layout
and design
A co-working space is about collaboration
amongst its residents while maintaining a
fair level of privacy and giving everyone
their private space.
4. Co-working is only about selling by
seat
“Ok, instead of pricing by area, I will price
it by the seat, anything else?” We often
hear this argument, where people reduce
co-working to just a different method of
pricing – on their mobile calculator apps,
working out what’s the equivalent cost per
seat.
5. I need to invest only in high speed internet
and housekeeping
Almost every commercial property owner has a
team of their own that take care of their
property, and they are happy to extend their
services for housekeeping and other support
functions. Add to that a broadband connection,
maybe a backup line too. Is that sufficient?
Professional workspace is about accountability –
the workspace provider is eventually promising a
hassle-free use of their workspace.
6. I want 5-star pricing
“So, after all this, can I price it at Twenty
Thousand for a seat a month?” My answer
to that is, would you pay that price if you
were the user. While it is great to compare
oneself with the best co-working space in
the vicinity and to match them on price,
its more out of hope than logic.
7. Who is my customer?
As much as we would like this to be the
first question that is asked, it is often the
last. We now have a product, so who do
you think will be interested? A more
important part of the problem is – how do
I find customers.
8. start with listing on Sneed – it is the best
online channel to reach people looking for
such ready use offices. Define the type of
users you prefer – smaller teams but
more customers or a few mid-sized
companies. Users are looking at various
options, so when they come calling on
you, give them very few reasons to reject
you – clarity on the terms of use,
flexibility to accommodate special needs
go a long way in conveying your
intentions, and of course be patient!