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How To Use Social Recruiting Effectively To Boost ROI

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HM Revenue & Customs
HM Revenue & Customs

This is a copy of the presentation I delivered at the SMART 2011 Conference on the 20th January 2011. If social recruiting is used effectively , it can be used to boost ROI.

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How to Use Social Recruiting Effectively to Boost ROI Presented by Andy Headworth Sirona Consulting Ltd
Sirona Consulting ,[object Object]
Consult About Recruitment
Strategy
Process
Online Recruitment
Social Recruiting,[object Object]
For Many it Represents .......
For Others Social Media Is Still a Game
Adopters Have Found Success For Social Media Adopters
What is ROI? Conversation Conversion
Too Many Are Missing The Point Many don’t even measure the ROI of their existing recruitment, so why do they insist on ROI for Social Recruiting What are the objectives?
ROI Means Different Things to Different Levels Source: Jeremiah Owyang
Many Different Levels of Measuring Tools ££££ ££ £free
Sexy is Good, Sexy is Bad

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How To Use Social Recruiting Effectively To Boost ROI

  • 1. How to Use Social Recruiting Effectively to Boost ROI Presented by Andy Headworth Sirona Consulting Ltd
  • 2.
  • 3. Consult About Recruitment
  • 6. Online Recruitment
  • 7.
  • 8. For Many it Represents .......
  • 9. For Others Social Media Is Still a Game
  • 10. Adopters Have Found Success For Social Media Adopters
  • 11. What is ROI? Conversation Conversion
  • 12. Too Many Are Missing The Point Many don’t even measure the ROI of their existing recruitment, so why do they insist on ROI for Social Recruiting What are the objectives?
  • 13. ROI Means Different Things to Different Levels Source: Jeremiah Owyang
  • 14. Many Different Levels of Measuring Tools ££££ ££ £free
  • 15. Sexy is Good, Sexy is Bad
  • 16. Don’t Forget The Candidate Experience Poor Career Site = Poor Social Recruiting
  • 17. Social recruiting is ALL about ENGAGEMENT Facebook is about YOURFans Twitter is about YOUR Followers Blogs are about YOURReaders YouTube is about YOURSubscribers Give them content that is valuable to THEM and the platform they are on
  • 18. Social Recruiting ROI Walk first Objectives Know metrics Engage Track Measure Test, Fail, Test
  • 19. Any Questions? Website: www.sironaconsulting.com Email:andy.headworth@sironaconsulting.com Telephone:01903 206249 / 07788 726019 Blog: www.sironasays.com LinkedIn: www.linkedin.com/in/andyheadworth Twitter: www.twitter.com/andyheadworth Facebook: www.facebook.com/sironaconsulting