Andy Cogdon Brand Consultant

Derby, Derbyshire United Kingdom

Brand Consultant

Apparel / Fashion

Is your organisation using its Brand fully to drive your business forward? BRAND is a leadership word. Your brand is what you stand for, what you have come to represent in the world. When we reduce brand to a marketing term (or worse a logo), we strip it of its power to influence. BRAND LEADERSHIP is about articulating a clear vision for the future of your organisation, and making sure all decisions and actions are aligned to its core values and purpose in order to fulfil that vision. WHAT I DO is help leaders and their teams to define and articulate a clear vision for the future of their organisation, by running and facilitating 'Brand Workshops'. My role as a facilitator is to help ...